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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Introducing ChatGPT Agent – A Major Leap In AI Task Automation

July 18, 2025 By: FMI Staff

With its agentic capabilities, ChatGPT’s newest tool can now bridge the gap between research and execution, performing actions autonomously

With its agentic capabilities, ChatGPT’s newest tool can now bridge the gap between research and execution, performing actions autonomously. The AI agent can think, click, code, buy, book, and build slide decks, while adapting to inputs mid-task.

Bringing together the strengths of Deep Research and Operator, ChatGPT’s Agent combines its best features in one, to create a more powerful virtual environment.

For marketers, this new tool is bound to bring about major changes. Imagine:

▪️ Sponsored product placements in AI agent purchase
▪️ SEO disruption as agents bypass traditional search
▪️ Conversational commerce

With memory, web access, and task automation, will AI led campaigns become the future?

Agent is now live for Pro, Plus, and Team users. Try it out and let us know what you think.

Watch the Demo Here

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