A new chapter is quietly beginning.
Singapore’s National Library Board is piloting AR-enhanced novels using Snap Inc. Spectacles, a type of AR glasses that let readers hear creaking floors or see ghostly visuals shimmer off the page.
This isn’t just storytelling—it’s story-living.
For marketers, this is a new medium that comes with new questions:
• Will brands bid for immersive product placements?
• Could books offer ad-supported or premium models?
• Where do we draw the line when content gets too intense?
• Who controls the AR version: authors, publishers, or brands?
AR books will transform stories into experiences, but ads will have to find a way to support the narrative without interrupting it.
Do you think ads can fit in this experience?