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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Heads Up, Marketers! There’s a New Screen in Town!

February 26, 2025 By: FMI Staff

A person staring at their phone screen to the left - split to the right with a person with a VR headset standing in a virtual world.
Smartphones have ruled the marketing game for years, but what if the next big shift is happening right before our eyes—literally?

With AR and immersive technology, digital marketing is stepping into the real world.

It’s time to stop looking down and start looking up.

To learn more, check out the full post here.

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