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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Talking Products?!

February 17, 2025 By: FMI Staff

An isle in a grocery store.The future of marketing is getting even more interesting!

Imagine grocery aisles where brands speak to you—Tony the Tiger cheering you on, running shoes pushing you to stay active, or chocolate tempting you to indulge.

With AR, interactive product packaging is reshaping consumer engagement.

To learn more and see what your favourite products would say if they were alive, check out the full post here.

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