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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Conversational Surveillance as a Marketing Tool

January 27, 2025 By: FMI Staff

We’ve all experienced the uncomfortable feeling that our devices, like our phones or digital assistants, may be eavesdropping on us. In this past year, this unsettling possibility has been transformed into a deliberate feature:  AI wearables that are designed to listen.  AI wearables like Friend, Bee, Plaud, Omni, and Limitless are designed as accessories, taking the form of pendants, pins, and wristbands.

People purchase these ‘always listening’ devices for various reasons. They can give the user a useful summary of their day, keep a record of important thoughts, and also provide emotional support as an AI friend.
At first glance, these listening devices may appear harmless, but they can collect a staggering amount of data.

Imagine brands knowing not only what consumers talk about throughout the day but also their emotional state.  By combining conversational insights with emotional analysis, brands can potentially unlock new possibilities for real-time advertising.  Had a rough day? The device would know and would promote products such as chocolate or alcohol.

The privacy issues around these persistent listening devices are enormous.  One particularly challenging issue is securing consent from those nearby who unknowingly become part of recorded conversations. How can this technology respect the rights of everyone involved?

📣 Here are links to all the AI listening devices discussed.
Friend
Limitless AI
Bee
Omi
Plaud Notepin

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