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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Holiday Shopping Simplified: No Crowds, No Stress, Just Clicks

December 2, 2024 By: FMI Staff

Ready to start Your Christmas shopping this Black Friday? Amazon’s new virtual shopping portal makes it easy to skip the crowds and shop from the comfort of your home!

🛍️ 𝐖𝐡𝐚𝐭’𝐬 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠?
• Explore a 3D display room featuring holiday products.
• Click on interactive hotspots to browse and learn more.
• Add items directly to your cart!

As more people shop online for convenience and to avoid crowds, immersive storefronts offer the best of both worlds: the experience of browsing in-store with the ease of e-commerce.

This shows how brands are moving from sponsoring ads to creating full experiences! For example, Lindt could sponsor a hotspot in Amazon’s virtual shopping portal with an interactive “Holiday Treats” display.

In the future, VR headsets could take this even further, allowing fully immersive shopping from home.

👇 Watch Our Storefront Demo Here:

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