💡 Google’s elimination of cookies has marketers hungry for solutions!
Earlier this month, Google began the first phase of their plan to eliminate 3rd party cookies from Google Chrome by the end of 2024, marking a new age for privacy and personalization. But what are 3rd party cookies, anyway?
🍪3rd party cookies are little bits of code that track your activity across the web. This data allows marketers to create targeted digital ads based on your browsing history.
Google’s new model will increase privacy for users. However, it will result in less data for marketers to use for targeted digital advertising.
So how can marketers adapt for a future without 3rd party cookies?
📌Increased focus on customer retention: Keep your current customers coming back by optimizing your current retention strategy.
📩 Find new ways to collect customer data: Tools such as email sign-ups and short website surveys provide customer data without the need for cookies.
🔗Leverage AI and Predictive Analytics: These technologies can recognize patterns in browsing history and purchase data to forecast trends and more.
✅ Credit: Single Grain | Start Growing
✅ Image Credit: CookieYes
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