🎮 Advertisers have set their eyes on a new community— the gamers
The gaming community is one of the biggest, diverse and fastest-growing communities, surpassing music and movies in terms of influence and revenue.
As brands get a better sense of gamers’ preferences, they focus on game-specific ad tools and other cost-effective methods to reach gamers during their playtime.
Fortnite’s customizable maps, for example, have become a battleground for advertisers to build mini-games and curate unique experiences inside the Fortnite network. However, creating and promoting a game is expensive, and with no guarantee of long-term audience engagement, it is a risky investment.
💭 𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧?
Advertisers are tapping into the existing AAA games and their audiences and working with Ad-tech platforms to plug contextually appropriate ads directly into the game titles, resulting in higher audience engagement at a fraction of the cost. It’s a win-win!
While the gaming advertisements are in the experimental stage, we believe that the best ads will be the ones that add to a gamer’s experience rather than hinder it. As brands move towards more immersive Ad strategies, we are seeing a trend of contextually relevant and niche-specific ads that add value to a user’s experience.
✅ Credit: Digiday
You can take a read through the full article here.
👍 If you like this content, please subscribe to the Future of Marketing Newsletter for in-depth analysis and new ideas.