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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

MoonPie is First Brand to Market to Extraterrestrials

January 4, 2024 By: FMI Staff

👽 Tired of targeting Gen Z? Try E.T.!

🚀 MoonPie has boldly gone where no brand has gone before with an out-of-this-world campaign that only an intergalactic demographic can understand.

🛸 Technology is being used more and more for novel and unconventional marketing strategies, allowing marketers to extend their horizons when it comes to their creativity.

👾 MoonPie isn’t just aiming to be the first brand in contact with non-humans, they’re actively trying to capture that market.

🔎 Do you think there’s aliens on Earth? And more importantly, do they want cookies?

✅ Credit: The Drum

You can take a read through the full article here.

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