• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
    • Future of Marketing Institute
    • Advisory Board
    • FMI Staff
  • Magazine
  • Podcast
  • Donation
  • Contact
  • LinkedIn
  • Instagram
  • x

Future of Marketing Institute

FMI

TheĀ Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Instagram is Developing a Customizable ā€˜AI Friend’

November 21, 2023 By: FMI Staff

šŸ‘Æā€ā™€ļøšŸ¤– Instagram’s working on the next big thing: AI friends who will never steal your fries or spoil your favorite show.

App researcherĀ Alessandro PaluzziĀ shared screenshots revealing that Instagram users can customize their AI’s race, nationality, age, personality, and interests.

The AI friend would be able to chat, brainstorm and answer questions. But here’s where it can be monetized— subliminal marketing.

Suppose you are sharing about a stressful week at work. Your AI friend could sympathize with your situation but might subtly suggest a tea brand to help you relax.

šŸŽ„ It could also share content like TikTok videos or memes you like that promote a particular brand.

šŸ‘©šŸ½ā€šŸ’» Or casually ask for your opinion on products and use the data for marketing research.

Personalized chatbots raise serious ethical concerns, perhaps more than other AI tools, due to their potential to blur the lines between influence and manipulation. The only ethical way to use this technology is to obtain user consent and establish transparency.

āœ…Ā Credit –Ā TechCrunch

You can take a read through the full articleĀ here.

šŸ‘‰ If you like this content, subscribe to the Future of Marketing Newsletter for in-depth analysis and new ideas.

Primary Sidebar

Join Our Community

Subscribe Now

FUTURE OF MARKETING MAGAZINE

Join 50,000+ Readers

ARTICLE FEED: UPDATED DAILY

  • What is GEO & is it the same as AEO?
    Published on: 2026-09-06

INSTITUTE SPONSOR

CONNECT WITH US

  • linkedin
  • instagram
  • flipboard
  • spotify
  • x
  • email

Footer

About

Magazine

Podcast

LinkedIn

Instagram

Contact

Copyright © 2026 All Rights Reserved. Future of Marketing Institute