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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Developing Brand Personas with ChatGPT

June 19, 2023 By: FMI Staff

🔬 We wanted to see if AI could help marketers understand and develop brand personas. So, we asked ChatGPT to match animals, clothes, and landscapes for five major motorcycle brands. Here’s what ChatGPT came up with!

🦅 Harley-Davidson: eagle, rebellious leather jacket, rugged landscape
🦍 Hero Motocorp: gorilla, stylish leather jacket, mountainous landscape
🐆 BMW: cheetah, tailored suit, avant-garde urban cityscape
🦈 Kawasaki: shark, racing suit, futuristic cityscape
🐦 Honda: hummingbird, utility jacket, efficient urban cityscape

💡 What do you think of the results? Did ChatGPT get it right?

📸 This example highlights how AI can create visually appealing content and brings archetypes to life.

🎁Bonus: The Future of Marketing Institute aims to educate business professionals. Therefore, at the end of the pictures, we provide all the ChatGPT prompts used to create both the brand personas and images. To see the full post, check it out on our LinkedIn page.

👉 For more content, follow the Future of Marketing Institute on LinkedIn or subscribe to our Newsletter for in-depth analysis and new ideas. https://lnkd.in/gG7u2a6X

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