🤖 As technology advances, celebrities are defying the boundaries of mortality! We are entering an era where deceased celebrities can be resurrected through remarkable CGI technology, from deepfakes, to holograms, to AI voice recordings. This has far-reaching consequences for entertainment, celebrity culture, and especially, the future of marketing – sparking both excitement and ethical concerns.
🤔 Imagine going to the mall and seeing a hyper-realistic Kobe Bryant hologram inviting you into a Dick’s Sporting Goods. Technology like this can revolutionize creative marketing and seamlessly integrate celebrities and influencers into campaigns, enhancing engagement and generating buzz.
However, a number of ethical concerns, including the consent of these digital recreations, the impact on the consumer, and the preservation of the celebrity’s legacy, all need careful attention.
In the future, innovation and nostalgia can coexist, but it will take the right approach to enrich our lives while honouring the legacies of those who left an indelible mark on our world.
Below, we have compiled a list of some astonishing examples of late celebrities being brought back to life, whether for advertising, social media, or live entertainment.
✅ Bruce Lee CGI stars in a Johnny Walker advertisement: https://lnkd.in/g5UpWjmF
✅ Audrey Hepburn CGI resurrected for Dove Chocolate commercial: https://lnkd.in/gH3wGeBB
✅ James Dean CGI plays in upcoming movie, Finding Jack: https://bit.ly/3NjqBqN
✅ Anthony Bourdain AI voice in biographical documentary, Roadrunner: https://bit.ly/43tOQrX
✅ Salvador Dali Deepfake on YouTube: https://lnkd.in/gaQxFyff
✅ Whitney Houston Hologram in UK tour: https://lnkd.in/gvU_pRJu
✅ Michael Jackson Hologram in Las Vegas: https://lnkd.in/gTA9vfTP
✅ Tupac Hologram at Coachella 2012: https://lnkd.in/esNnYsK
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