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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Future of Marketing in the Automotive Industry

February 11, 2023 By: FMI Staff

In this video, Paul Barron and Tesla investor, Ross Gerber discuss the future of the automotive industry. As companies embrace web3 and NFT strategies to transform their marketing and enhance customer experiences, the question on everyone’s mind is how the automotive sector will follow suit. In this thought-provoking discussion, Gerber shares his perspective on Tesla’s potential adoption of web3 technologies and the challenges it may face. Despite being a Tesla investor, Gerber remains skeptical of the integration of these cutting-edge technologies due to concerns about security, control, and the risk of hacking. Don’t miss this opportunity to gain insights into the exciting and uncertain future of the automotive industry.

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