Social Commerce is revolutionizing marketing. It’s allowing for peer-to-peer purchasing and helping brands bypass algorithms. This unique commerce introduces new marketing platforms like live streaming and influencer campaigns.
In this week’s video, Chief Operating Officer of MediaCom Global, Josh Gallagher, speaks to marketing experts about social commerce. First, Zeljana Unkovich, Regional Strategy Director at MediaCom, outlines the significance of this new type of commerce. She emphasizes how intent to purchase and user spending increase when companies include social in the purchasing journey. Next, Emily Trenouth, Influencer Marketing Head at MediaCom, breaks down a social commerce campaign between MediaCom and Ellese. Garnering 4.3 billion views and 700,000 contributors, the event, a shoppable, live concert, was successful. Trenouth attributes this victory to leveraging influencers and creators. Mick Drew, eCommerce head of The Coca-Cola Company, ends the video with a lesson. Companies must strive to make their content and communications more clickable, more connected, and more convenient.
With over 1.7 billion people in Asia currently using it and prompting ten times more conversion rates than regular commerce, social commerce is more than just a trend. Is this the future of shopping and marketing? Are brands ready to take advantage of it?