Spending thousands of dollars on a digital image, video or a gif sounded unreal until a couple of years ago. Today many brands are jumping on the bandwagon and using Non-fungible Tokens for marketing. But what is an NFT? How does selling a digital image, video or a gif help brands and customers alike?
In his recent article, Nicolas Lekkas answers these questions. He explains many aspects of not just NFTs but also Web 3.0. Lekkas discusses how the two concepts are interrelated and can be used by brands to establish identity. Further, he mentions the various strategies that marketers can implement using NFTs in order to increase brand awareness and engagement. He concludes with a list of case studies where brands have successfully implemented marketing campaigns using NFTs.
The Future of Marketing Institute believes there is a huge potential for marketers to leverage this blockchain technology to connect with their consumers. This article will help get brands on the right path.