The Metaverse, a new digital universe enabled by VR and AR, is on the way. This new digital environment will present unprecedented challenges to privacy. With headsets, glasses, and other gadgets monitoring each and every action, the amount of data we share with brands will increase significantly.
In an excellent article, Louis Rosenberg discusses the privacy dangers inherent in the Metaverse. Rosenberg stresses how essential it is for us to work towards the regulation of this new digital environment. Without regulation, Rosenberg argues, it will be easier than ever for marketers to use real-time data to fine-tune their messaging to promote products and manipulate their audience. The article is hopeful, however, and offers some solutions to the privacy problems of the Metaverse.
Read Rosenberg’s article to get a deeper dive into why regulation of the Metaverse must start now.