Josh Smith, Client Acquisition Lead at MBN, hosts Kerry Dawes, Digitas Technology Director, to talk about the future of marketing technology and how it will allow brands to deliver relevant customer experience. Kerry reveals 5 major steps to build a MarTech stack that works and how to overcome the biggest challenge associated with it. She also shares some valuable insights on how technology can be integrated into future strategies, how to choose the right technology that fits the brand’s goals, and why businesses should start designing journeys but not channel campaigns.