Pallavi Saini, Producer and Marketer at Exchange4media, interviews Andy Hood (VP of Emerging Technologies at WPP) about the two nascent things in the digital future of marketing, namely digital humans and the metaverse. Andy confirms that these two biggest emerging technologies will play a major role in the future, taking customer experience to an entirely new level. He also shares that these technologies are becoming sophisticated enough to help brands personalize the conversation with consumers in the virtual world and change the way they shop.