Festival of Media hosts Erik Londré, founder of Karta, to find out more about what the metaverse is and why brands need to embrace it to ensure that they are connected with their target audiences at the right time and in the right manner. In this exceptionally revealing session, Erik shares how brands can create experiences in the metaverse from an experiential and events perspective, what exactly is driving the change for businesses and why people are attracted to virtual worlds. He also discusses how brands can leverage video games to implement their storytelling techniques and what challenges posed by the metaverse marketers need to be aware of.