Ian Joyce, Director of Digital Services at Reubin Rink, shares what the future of privacy and cookies will look like in the marketing landscape. Ian shares that today we see companies like the Internet Advertising Bureau that are working on a global open standard for advertising companies to operate with certainty and in compliance with regulations while continuing to target consumers. Over the next few years, Ian emphasizes that we will see this tug of war between the privacy advocates, developer platform owners and advertisers over implementation ad targeting.