Snap Inc. has launched its new generative AI lens, letting users create custom filters from prompts. With a simple descriptive sentence, users can experiment with new outfits and looks.
But what if brands could add their own products and logos to this feature?
In the past, Snapchatโs subsidiary, Bitmoji, has worked with major fashion brands to dress users’ virtual avatars in their products. Extending this to the new lens could let users virtually try on sneakers, try on popular clothes, or experiment with branded makeup, right inside the app.
The result? Ads that feel less like ads.
Users can instantly try on the latest drop, preview a collab, or even see how a brand fits their personal style before ever hitting โbuy.โ
Could generative lenses become the most engaging ad format yet?