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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

What To Expect for Web3 Businesses in 2023

January 30, 2023 By: FMI Staff


The adoption of Web3 models may not be as far away as you think. Web3 business models are expected to increasingly gain popularity in the coming year, providing vast possibilities for the way that businesses operate.
 

In this article, Lisa D. Jenkins  (editor at Social Media Examiner) examines several Web3 business trends for 2023 that have been predicted by experts. Jenkins highlights various components of Web3, such as blockchain technology, NFTS, and AI, that provide opportunity for businesses. Jenkins emphasizes how blockchain technology will offer increased privacy and control of data for customers, which is crucial for businesses to build trust. Experts predict the growth of NFTs as they become easier to create and offer a variety of benefits for customers. Furthermore, the article discusses the increased adoption of artificial intelligence as this will provide a hyper-personalized experience for customers through machine learning. 

Jenkins expresses her hope for the coming year as she believes Web3 will allow businesses to thrive, while strengthening their relationship with customers. Ultimately, the adoption of the Web3 will change how businesses operate and market to audiences. 

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