Unlocking your phone by using your face is all fun and games until you realize the amount of data you are providing to companies in exchange for convenience. Firms collect this biometric information to create faceprints, which are then used to understand your identity and keep a record of your activities. Perhaps you would find it unnerving to be walking down the street, and just as you pass by a billboard, you see an ad for the product you had been searching for on your phone a few minutes before. This personalized marketing approach could prove to be a goldmine of consumer data.
Facial recognition technology can provide significant insights and data from consumers. Although people will likely enjoy the relevant content that facial recognition technology can provide, privacy concerns creep in. In his latest article, Orlandon Howard discusses these issues and the potential solutions that we may soon witness in this burgeoning field.