AI is a part of everything we do, whether we are aware of it or not. We use facial recognition or voice recognition, or biometrics when we open our smart devices. We go through Amazon’s personalized recommendations when we shop online. We rely on Google Maps or Apple Maps to get from points A to B. These are only the tip of the iceberg. AI is continuously evolving and making our daily lives more efficient and cost-effective. With technology moving fast and consumers adapting so quickly, marketers must leverage this opportunity and be one step ahead. Brands should utilize big data effectively to appeal to the right customer at the right location and time; and, ultimately, to stay competitive.
This AI Journal article, The Future of Advertising is Personal, by Yakup Ozkardes-Cheung talks about just that. Direct customer engagement and personalization are essential in advertising today and in the future. The article shows us the countless possibilities of big data, especially with the Big Four, Google, Amazon, Meta, and Apple, dominating the tech market and are closer to consumers than ever before. We have seen consumer dependence shift from static print media to digital marketing in the past years. For one, we now experience a more targeted online shopping journey, which connects seamlessly with search algorithms, easily leading to purchase conversion. In addition, we also have immersive and attention-grabbing digital out-of-home billboards that still have an opportunity for data analytics integration. Very soon, brand advertising will be shaped by individualized technology protected by regulations and privacy. After all, don’t we look forward to seeing what the new Meta Quest Pro, Sony VR2 and Apple VR headsets will bring?