Over the last few months, Generative AI applications like ChatGPT have been making headlines in the tech world. These AI tools have rapidly gained popularity and are being experimented with in both recreational and professional contexts. However, the human-like outputs of these technologies, especially in the form of text outputs, have sparked ethical debates about how to regulate generative AI early on and ensure that they are developed in a positive direction that protects human rights.
Author Dr. Lance Eliot focuses on how marketing will fit into the broader conversation around the ethics of AI. While many generative AI tools are currently available for free, they will eventually need to be monetized to ensure sustainability. However, many users may not be willing to pay for subscription or per-use basis, leading companies to think of creative ways to monetize these tools.
In his article, Eliot suggests that paid product placement advertising within relevant generative AI outputs could be a potential solution. The article examines the ethical boundaries of marketing within the exciting generative AI landscape by citing existing, generally accepted uses of product placement advertising, and exploring various potential applications of product placements within generative AI.