Almost all industries are adapting themselves to new future technologies to keep up with changing times. Among these, is the publishing industry which seems to be taking the lead in virtual immersion. The art of storytelling can be enhanced with the power of technology and publishers are making the best use of metaverse, AR, and VR to make this possible.
In this article, Matthew Lynes, Innovation Lead at Twipe, discusses how publishers are experimenting with virtual platforms and how they can make use of this technology in the future. Some leading publishers are coming up with creative ways for their readers to experience the content that they read. For example, the article discusses how Volkswagen has launched augmented reality ads with QR codes.
With CGI images and AR labs, publishers are able to create increasing impact with the content they share. Readers with similar interests and tastes can share a space with the authors virtually to learn and discuss the environment portrayed there. News publishers are also using AR and VR experiences to enable younger generations to become more involved with global affairs. With multiple creative possibilities, publishers are also taking puzzles and gamification to the next level. Lynes reports that these experiments come with some limitations and threats. For example, AR and VR may lead to an increase in Fake News.