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# Future of Marketing Institute

FMI

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## Posts

- [Identifying Hidden Biases in AI Images](https://futureofmarketinginstitute.com/identifying-hidden-biases-in-ai-images/) - In my Future of Marketing class at the Schulich School of Business - York University, students create AI-generated images for public service campaigns. One student, Erika Wassilko, created a visual supporting bee conservation for Pollinator Partnership Canada. They are a wonderful organization dedicated to protecting pollinators and their ecosystems. I loved her image. The heart-shaped
- [Marketing to Gen Alpha](https://futureofmarketinginstitute.com/marketing-to-gen-alpha/) - What if social media were no longer an option for reaching Gen Alpha? 📱 As more countries introduce age-based restrictions on social media for younger audiences, marketers may need to prepare for a future where traditional social platforms play a much smaller role or, in some markets, none at all.If this trend continues, brands may
- [Canva’s Latest State of Marketing AI Report](https://futureofmarketinginstitute.com/canvas-latest-state-of-marketing-ai-report/) - AI has entered the marketing workflow and changed the stakes. What began as a push for speed and efficiency is now reshaping creativity, consumer expectations, and brand trust. Canva’s latest State of Marketing & AI report examines how these changes are unfolding across the industry and what they could mean for the future of marketing.
- [The Future of Marketing May Live Beyond Smartphones](https://futureofmarketinginstitute.com/the-future-of-marketing-may-live-beyond-smartphones/) - What happens when ads leave your phone… and enter your glasses? 👓 Mark Zuckerberg believes that smartphones may eventually give way to smart glasses. Whether that prediction arrives in five years or fifteen, it raises an important question for marketers. Advertising may not disappear; it may simply move into the physical world. Imagine: 🛒Grocery promotions
- [When AI Competes on Personality](https://futureofmarketinginstitute.com/when-ai-competes-on-personality/) - What if the next AI product wins because of personality, not just intelligence? AI tools are becoming more than search boxes or productivity shortcuts. People are starting to shape AI around how they want it to talk, respond, remember, and support them.From ChatGPT personality settings to AI companions, Copilot voice options, Character AI, and Apple
- [Are AI Earbuds Your Next Big Insight Source?](https://futureofmarketinginstitute.com/are-ai-earbuds-your-next-big-insight-source/) - Could your next marketing insight come from a pair of earbuds? 🎧 Hearables are evolving beyond audio devices into AI-powered technologies capable of capturing new forms of contextual information. From voice and biometrics to facial movements and visual surroundings, these technologies could provide marketers with richer insights into consumer needs before traditional purchase signals ever
- [Could Robotaxis Become the Next Ad Channel?](https://futureofmarketinginstitute.com/could-robotaxis-become-the-next-ad-channel/) - A driverless car creates something marketers love: inescapable attention.🚘 Tesla’s Cybercab is not only changing transportation. By removing the driver, it turns every rider into a passenger with more time, fewer distractions, and a digital environment around them. For marketers, that could transform robotaxis into moving media spaces where ads are personalized based on location,
- [Evolution of Holograms](https://futureofmarketinginstitute.com/evolution-of-holograms/) - Could a hologram close your next sale? 👻 Holograms used to be a one-way display. No interaction, one message, just a product on a screen. Now they think, talk, and sell, holding real conversations with customers in real time. Big brands are already testing it in retail, events, advertising, and customer service. What's next goes
- [The Next Evolution of In-Game Advertising](https://futureofmarketinginstitute.com/could-npcs-redefine-brand-advertising/) - What if an NPC influenced your next purchase? In-game ads have long relied on passive placements like billboards, branded items, and virtual fashion.Non-playable characters, or NPCs, are another natural part of game environments, and with tools like NVIDIA ACE, they could become interactive brand touchpoints shaped by player context. A long play session, for example,
- [From Renting AI to Building It](https://futureofmarketinginstitute.com/from-renting-ai-to-building-it/) - What if marketers no longer had to rent expensive AI, but could own it for a fraction of the cost? 🤖💰 GLM-5.2, a new open-weight model from Z.ai is being positioned as a lower-cost alternative to the big closed AI models. The key difference is control.ChatGPT and Claude are closed models, meaning teams rent access
- [Is AI Making Your Work Stronger?](https://futureofmarketinginstitute.com/is-ai-making-your-work-stronger/) - AI is making creation easier, but is it weakening ideas? For marketers, speed and scale have quickly become the default AI promise.Teams can draft more, test more, and publish more. But when everyone is chasing efficiency with the same tools, AI is no longer the impressive part. Research on generative AI helps explain why: while
- [The Next Wave of Consumer Insight May Not Come From Screens](https://futureofmarketinginstitute.com/the-next-wave-of-consumer-insight-may-not-come-from-screens/) - Humanoid robots could become the next recommendation engine.🤖 A New York startup called Shift is offering free apartment cleaning, but there’s a catch: workers wear cameras that record every task they perform, collecting real-world data AI companies can use to train their robots.That raises a bigger question: what happens when humanoid robots become part of
- [The Next Ad Knows When You're Ready to Buy](https://futureofmarketinginstitute.com/the-next-ad-knows-when-youre-ready-to-buy/) - What if your game could tell you needed a snack before your stomach did? 🎮🍔 EA recently launched EA Advertising, allowing brands to place ads into Madden, EA Sports FC, and College Football. Brands such as Red Bull, Mountain Dew, Visa, and Lowe's are already participating.Today, these experiences look familiar: stadium billboards, sponsored challenges, and
- [If AI Shops, Who Are Marketers Persuading?](https://futureofmarketinginstitute.com/if-ai-shops-who-are-marketers-persuading/) - If AI buys for consumers, who are marketers actually persuading? Visa is working with OpenAI to bring payments to ChatGPT, so AI can now shop and pay for you from start to finish.Here's how it works: 1. You type what you want: "white leather sneakers under $200, size 8" 2. AI compares options based on
- [From Personalized Marketing to Moment-Based Marketing](https://futureofmarketinginstitute.com/from-personalized-marketing-to-moment-based-marketing/) - What if your AirPods got eyes? 👀 Apple is reportedly planning to release AirPods with built-in cameras in 2027. And while that sounds like a product update, it would point to a much bigger shift in marketing.For years, personalization has been based on past behavior: what people searched, clicked, watched, or bought. But what happens
- [The Rise of the Delegated Economy](https://futureofmarketinginstitute.com/the-rise-of-the-delegated-economy/) - What happens when your AI doesn’t just recommend what to buy; it buys for you? For decades, marketing has operated in the attention economy. Brands competed for visibility in search results, social feeds, ads, and storefronts, all with one goal: to capture human attention and influence purchase decisions.But as AI agents become capable of researching
- [The Next Ad Channel Could Be What You Wear](https://futureofmarketinginstitute.com/the-next-ad-channel-could-be-what-you-wear/) - 🧢 What if your clothes became the next ad space? AI-powered wearable technology is turning clothing into a responsive media channel. Smart fabrics can sense the environment, react to movement, and display changing colors, patterns, animations, and branded visuals. For marketers, this changes how apparel works. 💡Imagine buying a Coca-Cola and activating Coca-Cola branding on
- [The New Marketing Org Chart](https://futureofmarketinginstitute.com/the-new-marketing-org-chart/) - The marketing org chart is getting rewritten. ✍️ For decades, marketing teams followed the same game plan. CMOs led the vision, managers handled the process, and specialists did the work. The structure made sense when every task required a separate person, platform, and handoff.But AI agents are changing the marketing workflow. Research, ideation, content, design,
- [When Conversations Become Future Recommendations](https://futureofmarketinginstitute.com/when-conversations-become-future-recommendations/) - What if marketers no longer had to guess what consumers want? Meta is reportedly developing an AI pendant that can transcribe and summarize conversations throughout the day. While positioned as a memory assistant, its bigger implication may be the data it captures.Today's advertising relies on signals like searches, clicks, and purchases. But an AI pendant
- [Could AI Know What You Need Before You Search?](https://futureofmarketinginstitute.com/could-ai-know-what-you-need-before-you-search/) - Your photo gallery might become fashion’s new search bar. Google Photos is rolling out an AI-powered Wardrobe feature that turns users’ photos into a digital closet, allowing them to mix and match outfits, virtually try them on, and save their favourite looks.At first glance, this sounds like a simple styling tool. But as part of
- [When Every Play Becomes a Marketing Opportunity](https://futureofmarketinginstitute.com/when-every-play-becomes-a-marketing-opportunity/) - The new Adidas TRIONDA match ball for the FIFA World Cup contains embedded sensors that track movement and touch data in real time. While designed to support officiating, what if the ball became a real-time sponsorship trigger?⚽️A team scores three goals, and superfans instantly receive an exclusive “Adidas” offer on their phones. 🥅 A goalkeeper
- [When AI Becomes the Front Door to Your Brand](https://futureofmarketinginstitute.com/when-ai-becomes-the-front-door-to-your-brand/) - The biggest threat to your website isn't a competitor. It’s AI.🤖 For decades, marketers have fought to get consumers onto their websites. But what happens when consumers no longer need to navigate them? Adobe's latest AI initiatives, including Brand Concierge, enable consumers to have conversations with brands rather than clicking through pages to find information,
- [The Real KPI for AI Marketing](https://futureofmarketinginstitute.com/the-real-kpi-for-ai-marketing/) - What if your AI marketing isn’t failing; you’re just measuring the wrong thing? Many organizations measure AI success by how much content they can produce or how quickly they can launch campaigns. But more content does not always mean more impact. The better question is: what is that content actually doing? Metrics such as sales
- [What If Brands Could Respond to What You See and Say?](https://futureofmarketinginstitute.com/what-if-brands-could-respond-to-what-you-see-and-say/) - Your next ad strategy may depend on what shoppers look at. Google’s new smart glasses use Gemini, cameras, and audio to help users understand the world around them. But for marketers, this opens up a bigger question. What happens when technology can recognize what people are looking at, talking about, or considering in real time?
- [AI Agents Could Become Every Marketer's Research Assistant](https://futureofmarketinginstitute.com/ai-agents-could-become-every-marketers-research-assistant/) - Marketing may shift from searching for insights to receiving them. 🔎 Google’s new Information Agents point to a future where marketing organizations use AI agents as part of their everyday workflow. Today, marketing teams spend hours manually tracking competitor campaigns, customer reviews, online discussions, industry reports, creator content, and category trends across multiple platforms. That
- [When AI Agents Shop, Persuasion Takes a Back Seat](https://futureofmarketinginstitute.com/when-ai-agents-shop-persuasion-takes-a-back-seat/) - AI shopping agents don’t respond to persuasion. They respond to signals. 🛍️ For decades, marketers used scarcity, urgency, and discounts to influence purchase decisions. But AI shopping agents do not shop like people. Consumers give them a goal: the highest rating, the lowest price, the fastest shipping, or the best overall value. The agent’s job
- [How AI Agents Could Transform the Customer Journey](https://futureofmarketinginstitute.com/how-ai-agents-could-transform-the-customer-journey/) - AI agents might become your new customers. 👀 Think about the last time you bought something online. You probably searched, compared reviews, checked prices, and then made a decision. But that process is starting to change. AI shopping agents can now help shoppers filter options, compare products, track prices, and make recommendations in the background.
- [From Ads to Worlds: How AI Could Redefine Brand Experiences](https://futureofmarketinginstitute.com/from-ads-to-worlds-how-ai-could-redefine-brand-experiences/) - Are marketers moving from campaigns to experiential worlds? What will it take to attract customers to these experiences and encourage them stay? Google’s Project Genie 3 wants to make building interactive digital environments as easy as crafting a prompt. Imagine an immersive brand interaction marketers could create and personalize to every user - fast! 🚘
- [5 Must-Listen Marketing + AI Podcasts for Marketers](https://futureofmarketinginstitute.com/5-must-listen-marketing-ai-podcasts-for-marketers/) - Marketing is changing fast, and AI is at the center of that change. That is why the Future of Marketing Institute has curated a Spotify podcast playlist. Each week, we feature a smart, practical conversation at the intersection of marketing, AI, strategy, and innovation. Here are five Marketing + AI podcasts from our playlist worth
- [Meet the FMI Summer 2026 Team!](https://futureofmarketinginstitute.com/meet-the-fmi-summer-2026-team/) - Meet the Future of Marketing Institute’s Summer 2026 Team! 💚 💙 We’re excited to welcome our new Marketing Specialists: Aarya Doshi, Alisha Thapar, Erika Wassilko, Matteo Iacovelli, Mehak Manzoor and Simranpreet Randhawa. And our newly promoted Managers: Asima Samam and Avreet Bains. This talented team will be behind FMI’s content this summer with creativity, curiosity,
- [Ultrasound Scent Tech Could Unlock a New Era of Sensory Marketing](https://futureofmarketinginstitute.com/ultrasound-scent-tech-could-unlock-a-new-era-of-sensory-marketing/) - For many people, scent is one of the strongest senses. Yet, it has remained underused in marketing due to the difficulty of producing precise, controllable smells. 👃 In the past, marketers attempted to use scent in retail by releasing chemicals into the air. Results were inconsistent, and these systems relied on liquids that were costly,
- [The Future of AI and Content Marketing and Creation](https://futureofmarketinginstitute.com/the-future-of-ai-and-content-marketing-and-creation/) - A few weeks back, FMI Associate Director, Martin Waxman, MCM, APR, got an email with what he perceived as an odd request. He was asked to take part in a Senate of Canada Transportation and Communications Committee study on AI and content, copyright and creation. They wanted him to prepare a statement and then answer
- [FMI Excellence Award Winners](https://futureofmarketinginstitute.com/fmi-excellence-award-winners-2/) - We’re incredibly proud to celebrate our FMI Excellence Award winners, Nashia Hussain and Simone Pimenta 👏 Through their leadership and support for others, they’ve played a major role in shaping the FMI experience. Their impact is evident in their work and in the people they’ve helped along the way. Congratulations again, Nashia and Simone. So
- [Are Customer Reviews Becoming AI’s Source of Truth?](https://futureofmarketinginstitute.com/are-customer-reviews-becoming-ais-source-of-truth/) - As product discovery shifts from search engines to AI assistants, the question is: Where should marketers actually show up? Is it Google Reviews? Yelp? Reddit? Or somewhere we’re not even thinking about yet? The reality is, we don’t fully know. It keeps changing. AI models are constantly being upgraded and revised. They rely on retrieval-augmented
- [World Models and the Future of Marketing](https://futureofmarketinginstitute.com/world-models-and-the-future-of-marketing/) - When you accidentally knock a glass off a table, you know exactly what's going to happen. And you can immediately feel the consequences of your action, picture it in your mind and even predict where the glass might land. That built-in sense of how the physical environment operates is something most people take for granted.
- [Are AI-Generated Images Actually Yours?](https://futureofmarketinginstitute.com/are-ai-generated-images-actually-yours/) - A recent legal development is raising an important question for marketers using generative AI. The U.S. Supreme Court declined to review a case on AI-generated artwork, leaving in place a ruling that images created entirely by AI cannot receive copyright protection because they lack human authorship. This challenges a growing assumption in modern marketing: that
- [Can Retail Spaces Adapt To Consumers In Real Time?](https://futureofmarketinginstitute.com/can-retail-spaces-adapt-to-consumers-in-real-time/) - That possibility is becoming a reality as AI assistants begin interacting directly with spatial analytics data. This allows businesses to ask more straightforward questions about user behaviour in virtual and augmented reality environments, rather than relying on technical reports. What makes this especially interesting from a marketing perspective is not just the data itself, but
- [Virtual Influencers Could Reshape Influencer Marketing](https://futureofmarketinginstitute.com/virtual-influencers-could-reshape-influencer-marketing/) - Virtual influencers are becoming a bigger part of the marketing conversation in 2026. The top 5 most popular AI-generated influencers you should follow today are: 1. Lu do Magalu One of the most-followed virtual influencers in the world, known for turning retail brands' presence into mainstream digital influence. 2. Lil Miquela The most iconic virtual
- [AI Is Already Winning Advertising Awards](https://futureofmarketinginstitute.com/ai-is-already-winning-advertising-awards/) - AI ads aren’t just an experimental, futuristic concept anymore. They’re winning the industry’s biggest awards today. From Cannes Lions Grand Prix winners to AI-native platforms, creativity is shifting from “what we make” to “what systems can generate.” 🏆 Standout AI-driven winners (watch them below): • Dove — redefining beauty in the AI era • Lidl
- [People Don’t Buy Products. They Buy Meaning. ✨](https://futureofmarketinginstitute.com/people-dont-buy-products-they-buy-meaning-✨/) - The most effective selling often starts with an emotional connection, not direct persuasion. Emotional selling focuses on meaning over features. It’s about connecting products to identity, milestones, and memory. When customers feel understood, purchase becomes a natural next step. Take Pandora. Associates don’t just sell jewelry; they help customers translate moments into meaning. A promotion.
- [AI Can Track the Score, but It Can’t Sell the Feeling](https://futureofmarketinginstitute.com/ai-can-track-the-score-but-it-cant-sell-the-feeling/) - During big sports moments like the Winter Olympics, what viewers remember isn’t the final score. It’s the emotion. The shared experience. The group chat chaos. The heartbreak. The hype. ⚽🏀 AI is incredible at speed as it can instantly generate stats, summaries, highlights, and updates. As real-time coverage becomes automated and everywhere, basic information is
- [Is Surveillance Being Rebranded as a Good Thing?](https://futureofmarketinginstitute.com/is-surveillance-being-rebranded-as-a-good-thing/) - Ring’s latest Super Bowl ad frames connected doorbell cameras as tools for community safety, with neighbours helping neighbours through shared surveillance. https://www.youtube.com/watch?v=OheUzrXsKrY However, the campaign also underscores a growing tension in the future of marketing. Technologies that monitor behaviour are increasingly marketed as tools for protection, convenience, and peace of mind rather than for surveillance.
- [What If Podcasts Became Truly Personal?](https://futureofmarketinginstitute.com/🎧-what-if-podcasts-became-truly-personal/) - Today, platforms like Spotify and Apple Podcasts recommend podcasts based on what you’ve listened to. But this is just personalization at the discovery level. What if personalization moves beyond recommendations and into the content itself? NotebookLM already lets you upload documents and generate a two-person AI podcast from your own material. Tools like Wondercraft are
- [The Super Bowl Proved It: Feeling Wins](https://futureofmarketinginstitute.com/the-super-bowl-proved-it-feeling-wins/) - AI creates ads faster. Humans make them memorable.The Super Bowl is a reminder of what actually works in advertising. AI-driven ads have gained attention for their faster production, lower costs, and greater variety. And yet, the ads people remembered and shared most were the ones with a human touch. For example, Redfin x Rocket Mortgage’s
- [If AI helps you create something valuable, is it still fully yours?](https://futureofmarketinginstitute.com/if-ai-helps-you-create-something-valuable-is-it-still-fully-yours/) - According to The Information, OpenAI is exploring a “value sharing” model, which would allow it to take a share of revenue from customers’ AI-assisted creations, such as apps, tools, and product ideas. That’s different from paying a subscription fee for access. It ties the AI to business outcomes. This raises new questions around ownership, intellectual
- [Is the future of marketing built on who people are… or what they need right now?](https://futureofmarketinginstitute.com/is-the-future-of-marketing-built-on-who-people-are-or-what-they-need-right-now/) - For decades, marketing strategy has relied on personas. Age. Income. Lifestyle. Assumptions frozen in time. But AI is quietly changing what “understanding the customer” actually means. With Google’s new Personal Intelligence, AI can pull data from tools like Gmail, Photos, and Calendar to understand what matters to someone right now, not just who they were
- [What’s the Truth About AI and Marketing?](https://futureofmarketinginstitute.com/whats-the-truth-about-ai-and-marketing/) - Find out by tuning into this conversation of AI and Digital Marketing brought to you by Creatica Studios™ | A Creative Agency That Digs Strategy, Content and Execution | Toronto, hosted by Osama S. Featuring the Associate Director of the Future of Marketing Institute, Martin Waxman, MCM, APR! 👇 Listen in on the new trends,
- [“Not Only Do I No Longer Trust You, but I Also Kind of Hate You”](https://futureofmarketinginstitute.com/not-only-do-i-no-longer-trust-you-but-i-also-kind-of-hate-you/) - 👉 This is the mindset of your audience as they are retreating into smaller, familiar circles of safety and certainty. The 2026 Edelman Trust Barometer calls the response to this shift “Trust Brokering,” building trust through people and communities rather than mass broadcasting. If your marketing still feels like a one-way mass broadcast from a
- [How The Blind Can See With AI](https://futureofmarketinginstitute.com/how-the-blind-can-see-with-ai/) - AI mirrors are changing how blind people experience their own appearance. On the one hand, it’s powerful. AI mirrors can describe faces, outfits, and expressions, giving people who are blind a new independence and self-awareness. But on the other hand, it’s unsettling. These systems hold data that can promote incentives and enable targeted ads. That’s
- [Would You Invite a Marketer to Live in Your Home?](https://futureofmarketinginstitute.com/would-you-invite-a-marketer-to-live-in-your-home/) - New products from CES 2026 showed marketers that machines are listening, observing, and engaging with your household on a deeper level than ever before and collecting your personal data. Here are several examples: Vex is a robot that follows your pets around your house, plays with them and captures it all on video. It even
- [GEO Is Taking Over, and Here Is How You Can Keep Up](https://futureofmarketinginstitute.com/geo-is-taking-over-and-here-is-how-you-can-keep-up/) - Our ‘Super List’ features Top Articles and Podcasts covering the move from SEO to Generative AI Search. The list highlights strategies, metrics, and opportunities that are shaping the future of digital marketing. Articles 𝗧𝗶𝘁𝗹𝗲: Traditional Search vs. AI Search: The Side-by-Side Comparison 𝗔𝘂𝘁𝗵𝗼𝗿: Andy Crestodina 𝗟𝗶𝗻𝗸: https://lnkd.in/eeRYPcez (Provides a comparison of SEO and AI-driven search,
- [Are Marketers Being Replaced by AI?](https://futureofmarketinginstitute.com/are-marketers-being-replaced-by-ai/) - The answer is NO, but our roles are evolving. With the rise of AI agents, marketers are shifting from hands-on execution to orchestrating intelligent systems. Yet AI isn’t taking over; it’s elevating the marketer’s role. Instead of doing everything manually, we’ll focus on: Developing new skills centred on context, strategy, and orchestration rather than pure
- [What If the Future of Marketing Is Actually… the Past?](https://futureofmarketinginstitute.com/what-if-the-future-of-marketing-is-actually-the-past/) - For years now, marketing has chased personalization, AI, AR, and hyper-targeted digital experiences. But some of today’s most compelling brand moments don’t rely on screens at all. Look at Gentle Monster’s first Canadian store. It is less like a retail outlet and more like an immersive art exhibition. Instead of personalized ads or interactive tech,
- [AI Wearables Blur Research and Surveillance](https://futureofmarketinginstitute.com/ai-wearables-blur-research-and-surveillance/) - What happens when AI remembers your customers’ lives better than you do? AI wearables now passively record not only data but also experiences, memories, and actions. For consumers, it's a useful tool for automating time-consuming, repetitive tasks. For marketers, it provides deep behavioural insight into daily routines. However, this technology raises ethical concerns. When AI
- [Can Marketing Compete With AI Trust?](https://futureofmarketinginstitute.com/can-marketing-compete-with-ai-trust/) - Can your marketing compete with an AI whispering to your customers, "Trust me"? Your customer is about to book a winter getaway to Mexico. They’ve compared hotels and prices, and read reviews. They’re ready to reserve Hotel A. Then, their AI agent speaks up. "I know you've been struggling with insomnia. Hotel B offers a
- [Google AI Now Targets Based on User Intent](https://futureofmarketinginstitute.com/google-ai-now-targets-based-on-user-intent/) - Ever feel like Google should understand what you mean when you’re searching for something, not just serve up a generic summary or retargeted links? Good news: Google’s research helps recommendation systems (e.g. YouTube, Google Discover, and Google News) grasp the underlying meaning of your request and provide you with more relevant results. Here’s why that matters
- [Meet the FMI Winter 2026 Team!](https://futureofmarketinginstitute.com/meet-the-fmi-winter-2026-team/) - Every semester, the Future of Marketing Institute selects a new group of bright and talented Schulich students to join the FMI team. We’re excited to welcome our new Marketing Specialists: Asima Samam, Avreet Bains, Mazhar Hosseiny, Rikesh A. and JoJo Zhang. And our newly promoted Managers: Leore Barkai, Nashia Hussain, and Simone Pimenta. This talented
- [In-Store Shopping Just Went Digital](https://futureofmarketinginstitute.com/in-store-shopping-is-turning-digital/) - We brought stores to the internet... are we now doing the opposite? Technology is making the in-person shopping experience smarter, faster, and more personalized. Follow our LinkedIn post here to learn more.
- [Some of the Fastest-Growing Creators Aren’t Human at All](https://futureofmarketinginstitute.com/some-of-the-fastest-growing-creators-arent-human-at-all/) - Virtual personalities like Xania Monet are attracting followers, brand deals, and fan communities built entirely on synthetic identity. They post content daily, never age, never burn out, and never face the emotional pressure that human influencers often describe. And here’s the part marketers are quietly paying attention to: it's becoming extremely easy for anyone to
- [Why Dismissing AI Output as 'Slop' is Becoming an Enterprise Risk](https://futureofmarketinginstitute.com/why-dismissing-ai-output-as-slop-is-becoming-an-enterprise-risk/) - Three years ago, ChatGPT was born. It amazed the world and ignited unprecedented investment and excitement in AI. Today, ChatGPT is still a toddler, but public sentiment around the AI boom has turned sharply negative. The shift began when OpenAI released GPT-5 this summer to mixed reviews, mostly from casual users who, unsurprisingly, judged the
- [When Ragebait Becomes a Growth Strategy](https://futureofmarketinginstitute.com/when-ragebait-becomes-a-growth-strategy/) - “𝗥𝗮𝗴𝗲𝗯𝗮𝗶𝘁” was just named Oxford’s Word of the Year, and it says more about the future of marketing than we think. Across platforms, algorithms increasingly reward emotional intensity over accuracy, nuance, or value. Even Google’s experimental AI headlines are drifting toward exaggerated, click-driven language. We’re watching the internet tilt toward content engineered not to inform…
- [How Synthetic Data Predicts Consumer Behaviour](https://futureofmarketinginstitute.com/how-brands-use-synthetic-data-to-predict-what-consumers-will-do-next/) - Synthetic data is changing how marketers test ideas and make decisions. Instead of waiting weeks for traditional focus groups, brands are simulating consumer reactions faster, cheaper, and with more confidence. Follow our LinkedIn post here to learn more.
- [The Future of Selling Is the End of Searching](https://futureofmarketinginstitute.com/the-future-of-selling-is-the-end-of-searching/) - Think about shopping online. You see a great product in a video, but then you have to pause, open a new tab, and desperately search for where to buy it. That wasted time and effort is exactly where sales disappear. But what if you didn't have to search at all? The biggest change coming to
- [What Your Mood Board Tells AI About You](https://futureofmarketinginstitute.com/what-your-mood-board-tells-ai-about-you/) - What happens when you give ChatGPT a mood board and ask it to interpret the person behind it? At FMI, we ran this revealing experiment. The results? Surprisingly accurate. To test this, one of our managers shared their personal Pinterest mood boards with ChatGPT and asked, “What can you tell me about this person from
- [When Your AI Assistant's Next Question Is Paid For](https://futureofmarketinginstitute.com/when-your-ai-assistants-next-question-is-paid-for/) - Amazon just launched Rufus, an AI shopping assistant trained on product data, reviews, and customer habits. You ask it a question, and it gives you a clear, helpful response. Rufus now suggests follow-up questions. Some are truly helpful. Others will now be sponsored by brands. For example, when searching for a smartwatch, if you ask
- [Christine Tang Joins FMI Advisory Board](https://futureofmarketinginstitute.com/christine-tang-joins-fmi-advisory-board/) - The Future of Marketing Institute is delighted to announce that Christine Tang has joined our Advisory Board. Christine is an AI Engineer at Deloitte, where she designs and implements generative AI and automation solutions that support digital transformation. She began her career in the consumer packaged goods industry, leading initiatives in operations optimization, supply chain
- [Your Smart TV Might Be Watching You](https://futureofmarketinginstitute.com/your-smart-tv-might-be-watching-you/) - Most people think they are watching their TV, but in 2025, their TV might be watching them back. Over 80% of smart TVs today use Automatic Content Recognition (ACR), a tracking system that scans what you watch every few seconds and sends that data to ad networks. It works across streaming apps, cable boxes, and
- [How Marketers Learn from the Devices You Wear](https://futureofmarketinginstitute.com/wearables-are-redefining-what-marketers-know-about-you/) - Marketers already know more about you than you think, and wearables are about to take that to the next level. We’ve entered a world of real-time data collection, where wearables do far more than track movement or vitals. These devices can interpret our behaviours, moods, habits and even the subtle desires that shape our decisions.
- [AI Is Becoming An Ecosystem: Insights from McKinsey](https://futureofmarketinginstitute.com/ai-is-becoming-an-ecosystem/) - What happens when systems stop waiting for human input and start talking to each other? McKinsey’s latest report shows AI agents, data, and decisions are reshaping how businesses scale, measure impact, and grow. Follow our LinkedIn post here to learn more.
- [What If Your AI-Made Logo Isn’t Yours?](https://futureofmarketinginstitute.com/what-if-your-ai-made-logo-isnt-yours/) - You might own your brand’s logo… but what if AI helped make it? Who owns it then? Take Adobe Firefly, for example. It’s trained on licensed data and built to create “safe for commercial use” visuals. But safe doesn’t mean it’s yours to own. Licensed data simply means Adobe has permission to use the material
- [How Virgin Voyages Is Redefining Marketing with AI Agents](https://futureofmarketinginstitute.com/83025-2/) - Imagine walking into work and finding out your new coworker is… an AI agent. That’s the reality for Virgin Voyages. The firm is using Google’s new Gemini Enterprise to run 50 AI agents powering its personalized marketing strategies. From “Email Ellie,” who customizes every email, to “Landing Page Larry,” who designs unique landing pages for
- [Your Next Ad Can Be Ready in Under 60 Seconds](https://futureofmarketinginstitute.com/your-next-ad-can-be-ready-in-under-60-seconds/) - Google Labs just launched Pomelli, an AI tool that creates on-brand advertising campaign images from just a website URL. We tested it at the Future of Marketing Institute (FMI), and our ad mockup was done in under two minutes. It’s not a masterpiece, but it is fast, editable, and a very useful starting point for
- [What If AI Could Predict What You’ll Buy Next?](https://futureofmarketinginstitute.com/what-if-ai-could-predict-what-youd-buy-next/) - AI can predict what people would buy with 90% of human accuracy. The ETH Zürich and University of Mannheim study used 9,300 real survey responses, without conducting a single human survey. Instead of asking consumers, “How likely are you to buy this on a 1-5 scale?” The model uses Semantic Similarity Rating (SSR), which interprets open-ended phrases like
- [What If Ads Didn’t Feel Like Ads?](https://futureofmarketinginstitute.com/what-if-ads-didnt-feel-like-ads/) - Duolingo is bringing that idea to life with its new “Duolingo Ads” platform, which integrates branded content directly into the app using its well-known characters. Early testing achieved video completion rates of up to 96%, showing users were genuinely engaged rather than skipping or closing out. The next wave of advertising may not be about
- [How Starbucks Uses AI-Driven Inventory to Fuel Smarter Promotions](https://futureofmarketinginstitute.com/how-starbucks-uses-ai-driven-inventory-to-fuel-smarter-promotions/) - What if your Starbucks promotions were driven by what’s sitting in the backroom? Starbucks is using AI to scan and count inventory across stores, boosting efficiency by automating what used to be manual shelf checks. But this data can also drive efficient, real-time promotions. In-store digital boards, loyalty offers, and in-app recommendations could all change
- [GEO Is Taking Over, and Here’s How You Can Keep Up](https://futureofmarketinginstitute.com/geo-is-taking-over-and-heres-how-you-can-keep-up/) - Our ‘Super List’ features Top Articles and Podcasts covering the move from SEO to Generative AI Search. The list highlights strategies, metrics, and opportunities that are shaping the future of digital marketing. Articles 𝗧𝗶𝘁𝗹𝗲: Traditional Search vs. AI Search: The Side-by-Side Comparison 𝗔𝘂𝘁𝗵𝗼𝗿: Andy Crestodina 𝗟𝗶𝗻𝗸: https://lnkd.in/eeRYPcez (Provides a comparison of SEO and AI-driven search,
- [Mixed Reality Took Flight, and the Seahawks Gave It Wings](https://futureofmarketinginstitute.com/mixed-reality-took-flight-and-the-seahawks-gave-it-wings/) - The Seattle Seahawks recently debuted mixed reality at Lumen Field, featuring a giant digital version of their mascot, Taima, flying over the stadium in real-time. It combined animation, sound, and live video into an unforgettable shared experience. But what if brands could be part of that moment too? Imagine an ad playing across the field,
- [What if Heartbeats Tested Movie Trailers?](https://futureofmarketinginstitute.com/what-if-heartbeats-tested-movie-trailers/) - Movie trailers are traditionally tested with focus groups and surveys. That process may change as biometric tools bring real-time audience insights. Researchers at UC Santa Cruz have developed Pulse-Fi, an AI tool that uses everyday Wi-Fi signals to measure heart rate with near-clinical accuracy. In a theatre copytest, Pulse-Fi could pinpoint exactly which trailer moments
- [When a Toy is Always Listening, a Lifelong Data Trail Begins...](https://futureofmarketinginstitute.com/when-a-toy-listens-responds-and-remembers-its-the-start-of-a-lifelong-data-trail/) - AI toys like Gabbo are marketed as educational companions, holding conversations, sparking creativity, and adapting to a child’s interests. Mattel, Inc. is partnering with OpenAI to bring more of these toys to market. Sam Altman has said ChatGPT will “remember past conversations and get to know your life.” FMI described this as cradle-to-grave profiles, and
- [Brains-On: A Framework for Learning with Generative AI](https://futureofmarketinginstitute.com/brains-on-a-framework-for-learning-with-generative-ai/) - It arrived like clockwork. The same comment on my school report card, every single time. "David’s cavalier attitude has led him to underperform again this year." And fair enough - it wasn’t entirely wrong. I spent most of school disengaged, underwhelmed, and half-asleep. Not because I was lazy, but because the system was. It made
- [ChatGPT Pulse Designs Your Day… While You Sleep!](https://futureofmarketinginstitute.com/chatgpt-pulse-designs-your-day-while-you-sleep/) - OpenAI just released ChatGPT Pulse, a feature that works overnight with your chats, feedback, and connected apps to deliver personalized reminders each morning. Imagine starting your day with Pulse reminding you to reorder your favourite coffee beans, showing you the exclusive product drop you’ve been waiting for, and recommending a local event you might love.
- [Everything You See is Data, and Meta Just Claimed Your Feed](https://futureofmarketinginstitute.com/everything-you-see-is-data-and-meta-just-claimed-your-feed/) - Meta just launched the Ray-Ban Meta Display Glasses that feature a full-colour digital display and a wristband that lets you control the screen with subtle hand movements. You can now check messages, preview photos, follow directions, and even translate conversations, all without pulling out your phone. But what if brands could also appear in that
- [The Future of Snapchat Ads? You Wearing Them](https://futureofmarketinginstitute.com/𝐓𝐡𝐞-𝐅𝐮𝐭𝐮𝐫𝐞-𝐨𝐟-𝐒𝐧𝐚𝐩𝐜/) - Snap Inc. has launched its new generative AI lens, letting users create custom filters from prompts. With a simple descriptive sentence, users can experiment with new outfits and looks. But what if brands could add their own products and logos to this feature? In the past, Snapchat’s subsidiary, Bitmoji, has worked with major fashion brands
- [How AI is Stealing Your Website Clicks](https://futureofmarketinginstitute.com/𝗛𝗼𝘄-𝗔𝗜-𝗶𝘀-𝗦𝘁𝗲𝗮𝗹𝗶𝗻𝗴-𝗬/) - Marketers have always used clicks to measure website performance. However, AI-generated search results, aka “zero-click searches”, mean customer discovery often ends without a single website click. This gives marketers a new target audience: LLM algorithms that synthesize brand content and serve it up in AI overview results. So, in addition to creating catchy headlines and
- [Meet the Future of Marketing Institute’s Fall 2025 Team](https://futureofmarketinginstitute.com/meet-the-future-of-marketing-institutes-fall-2025-team/) - The Future of Marketing Institute is pleased to welcome our newest team of Marketing Specialists: Afif Fiyadh, Ali El-Komy, Nashia Hussain, Rawan Al-Atout, and Simone Pimenta. And we'd like to congratulate our recently promoted Managers. Introducing: Leore Barkai, Asvika Sriharan, and Klara Nemaric. https://www.instagram.com/p/DOYflFGkTJH/ This talented team will be behind FMI’s content this fall with
- [What's On Our Radar?](https://futureofmarketinginstitute.com/whats-on-our-radar/) - The Future of Marketing Institute is more than a research think tank. We're a community. And we keep in regular contact with past and current interns. Each summer, we host a reunion where we come together to catch up and of course, talk about the future. As we head into fall, here's a recap of
- [AI Is Listening, Here’s How It’s Changing Consumer Targeting](https://futureofmarketinginstitute.com/ai-is-listening-heres-how-its-changing-consumer-targeting/) - As marketers, we’re driven by data lust. We crave information that reveals who people are and what they want. What if a device captured every word you spoke?
- [New AI Tool Enables Fan-Made Episodes](https://futureofmarketinginstitute.com/new-ai-tool-enables-fan-made-episodes/) - Amazon has just invested in the start-up behind Fable Showrunner: a platform that lets users create their own animated TV shows with AI.
- [Meta's New Wristband Reads Your Mind - Literally](https://futureofmarketinginstitute.com/metas-new-wristband-reads-your-mind-literally/) - It translates thought into action by detecting faint electric signals (sEMG) in your wrist before you even move. This isn’t sci-fi. You think click, and it does. For marketers, this flips the funnel. We’re moving from call-to-action to call-to-intention. 👉 What if a website knew what you were about to click - before you even
- [Will Walmart's New AI Super Agent Sparky Own Customer Service?](https://futureofmarketinginstitute.com/will-walmarts-new-ai-super-agent-sparky-own-customer-service/) - Sparky shifts the experience from traditional browsing to guided, conversational shopping, becoming the gateway to Walmart’s e-commerce ecosystem.
- [Building Apps and Tools for the Future of Marketing](https://futureofmarketinginstitute.com/building-apps-and-tools-for-the-future-of-marketing/) - How do marketers use generative AI to drive innovation, create value, and gain a competitive edge? By building your own AI app, tool, agent, or workflow.
- [Gen Z Isn't Searching The Way You Think](https://futureofmarketinginstitute.com/gen-z-isnt-searching-the-way-you-think/) - 67% now use AI tools instead of traditional search, forcing marketers to rethink SEO from links to AI overviews. Are you ready to meet Gen Z where they search? Follow our LinkedIn post here to learn more.
- [Perplexity Aims To Track Every User Interaction Across Its Browser](https://futureofmarketinginstitute.com/perplexity-aims-to-track-every-user-interaction-across-its-browser/) - From what you search, what you buy, to where you usually travel in a day, Comet aims to build detailed consumer profiles for all users.
- [FORM’s AR Swim Goggles Aren’t Just For Athletes Anymore.](https://futureofmarketinginstitute.com/forms-ar-swim-goggles-arent-just-for-athletes-anymore/) - These goggles capture real-time biometric insights like heart rate and blood pressure underwater, providing valuable data on athlete performance.
- [Marketers Take Note: New Deepfake Laws Incoming](https://futureofmarketinginstitute.com/marketers-take-note-new-deepfake-laws-incoming/) - Denmark is proposing bold new copyright laws, designed to target AI-generated deepfakes, specifically “realistic, digitally generated imitations”.
- [AI Band Gets Over 900K Listeners And No Humans Involved](https://futureofmarketinginstitute.com/ai-band-gets-over-900k-listeners-and-no-humans-involved/) - The Velvet Sundown is gaining traction on Spotify with over 900,000 monthly listeners. Their music, band image, and vibe? Likely all AI-generated.
- [Introducing ChatGPT Agent – A Major Leap In AI Task Automation](https://futureofmarketinginstitute.com/introducing-chatgpt-agent-a-major-leap-in-ai-task-automation/) - With its agentic capabilities, ChatGPT’s newest tool can now bridge the gap between research and execution, performing actions autonomously.
- [Should Brands Charge AI Bots For Access?](https://futureofmarketinginstitute.com/should-brands-charge-ai-bots-for-access/) - AI crawlers are quietly scanning your site. Pulling product details, blog content, and even your brand voice to train the next generation of chatbots.
- [Curious About The State Of AI In Marketing?](https://futureofmarketinginstitute.com/curious-about-the-state-of-ai-in-marketing/) - The Search Engine Journal just released its first “State of AI in Marketing” report based on insights from 155 marketing leaders. Here are 6 key findings:
- [We Browsed The Same. Did We Pay The Same?](https://futureofmarketinginstitute.com/we-browsed-the-same-did-we-pay-the-same/) - AI-driven surveillance pricing is taking dynamic pricing to the next level. For marketers, this means: higher conversions, better targeting, faster profits.
- [Tianyu Xu Joins The FMI Advisory Board](https://futureofmarketinginstitute.com/tianyu-xu-joins-the-fmi-advisory-board/) - Tianyu is a respected AI educator in Singapore, with an audience of over 150,000 followers across social media. His tutorials and AI showcases have attracted millions of views.
- [5 Data Backed Ways AI Is Reshaping SEO](https://futureofmarketinginstitute.com/5-data-backed-ways-ai-is-reshaping-seo/) - Still optimizing for keywords alone? AI-powered search understands intent better than ever before. Swipe to discover how SEO strategies are evolving in our LinkedIn post here.
- [Your Routine Changed? So Did Your Ads](https://futureofmarketinginstitute.com/your-routine-changed-so-did-your-ads/) - From gym days to vacation mode, smart devices are tracking consumer shifts in routines, and marketers are listening.
- [We Skip To Pay Ads Online](https://futureofmarketinginstitute.com/we-skip-to-pay-ads-online/) - With digital technology blending into everyday life, the world around will feel like one continuous ad feed. What if we could do the same in augmented reality?
- [Facial Recognition In Retail](https://futureofmarketinginstitute.com/facial-recognition-in-retail/) - Stop guessing who your best customers are in-store. Facial recognition can identify loyal shoppers the moment they walk in.
- [Brands With Reddit Credibility Dominate AI Rankings](https://futureofmarketinginstitute.com/brands-with-reddit-credibility-dominate-ai-rankings/) - Search isn’t broken - but it’s evolving. It’s not SEO. It’s GEO Generative Engine Optimization. If you’re in Reddit threads, you’re in results.
- [The Cognitive Migration: How AI is Reshaping Human Work, Meaning and Values](https://futureofmarketinginstitute.com/the-cognitive-migration-how-ai-is-reshaping-human-work-meaning-and-values/) - AI is reshaping human work, meaning, and values faster than any technology before it.
- [FMI is proud to celebrate our 200th curated podcast episode!](https://futureofmarketinginstitute.com/fmi-is-proud-to-celebrate-our-200th-curated-podcast-episode/) - Each month, our team reviews dozens of marketing podcasts to uncover the most thought-provoking conversations from across the globe.
- [AI Is Your New Brand Manager](https://futureofmarketinginstitute.com/ai-is-your-new-brand-manager/) - But here’s the catch…it listens to something called a system prompt. Discover how these hidden instructions shape your brand’s voice in the age of AI.
- [Where The Eyes Go, The Ads Follow](https://futureofmarketinginstitute.com/when-the-eyes-go-the-ads-follow/) - Dentsu is taking shopper insights to the next level by integrating real-world eye-tracking data into its media planning tool, CCS.
- [Marketing Will Get A Lot More Personal. Thanks To AR](https://futureofmarketinginstitute.com/marketing-will-get-a-lot-more-personal-thanks-to-ar/) - Swipe through to see 5 powerful ways AR glasses and the data they capture will reshape the future of marketing.
- [The Summer 2025 FMI Interns!](https://futureofmarketinginstitute.com/the-summer-2025-fmi-interns/) - Meet our amazing new Marketing Specialists at the Future of Marketing Institute! This talented team will be behind the content you see all summer long. They're ready to make their mark with creativity, curiosity, and drive. From the Master of Marketing (MMKG) program: Defne Chantelle Aishani From the BBA program: Leore Asvika Klara Check out
- [Your Next Ad Could Be In A Bestseller](https://futureofmarketinginstitute.com/your-next-ad-could-be-in-a-bestseller/) - AR books will transform stories into experiences, but ads will have to find a way to support the narrative without interrupting it.
- [The Avatar Era Is Here](https://futureofmarketinginstitute.com/the-avatar-era-is-here/) - Virtual influencers are no longer a novelty. They're becoming a powerful presence in today’s digital landscape.
- [Autonomous Marketing In Action: From Post To Promo](https://futureofmarketinginstitute.com/autonomous-marketing-in-action-from-post-to-promo/) - Coca-Cola Reached 828K Fast Food Fans… Without Lifting a Finger. What if an AI agent could run your next campaign entirely on its own?
- [Would You Negotiate A Brand Deal With A Bot?](https://futureofmarketinginstitute.com/would-you-negotiate-a-brand-deal-with-a-bot/) - It might not be hypothetical anymore. We’re entering a new era of creator-brand dynamics—driven by automation.
- [Are We Entering The AI Era Of E-commerce?](https://futureofmarketinginstitute.com/are-we-entering-the-ai-era-of-e-commerce/) - With Shopify’s new AI Store Builder, you can type in your brand’s vision — and boom: a fully functional store appears, complete with copy, layout, and imagery.
- [Did Your Brand Just Get Skipped By Google's AI Shopper?](https://futureofmarketinginstitute.com/did-your-brand-just-get-skipped-by-googles-ai-shopper/) - At Google’s recent tech summit, the company unveiled its next-gen agentic AI tool: Project Astra.
- [The age of AI persuasion has begun](https://futureofmarketinginstitute.com/the-age-of-ai-persuasion-has-begun/) - From selling products to shaping beliefs, generative AI could become the most persuasive technology in history.
- [Wearable AI Memory: Marketers Never Forget](https://futureofmarketinginstitute.com/wearable-ai-memory-marketers-never-forget/) - What if a small wearable device remembered every conversation you've had? For marketers, wearable AI memory represents something even more significant.
- [What Happens When The Consumer Is An AI Agent?](https://futureofmarketinginstitute.com/what-happens-when-the-consumer-is-an-ai-agent/) - The consumer is changing. Soon, it might not be human. Welcome to the era of M2M marketing, where your brand needs to do more than resonate with consumers.
- [Meet The Rise Of Synthetic Users](https://futureofmarketinginstitute.com/meet-the-rise-of-synthetic-users/) - It’s clear robotic technology is signalling a shift in how we research, design, and deliver products.
- [There’s No Hack To LinkedIn, But These 4 Tips Come Close](https://futureofmarketinginstitute.com/theres-no-hack-to-linkedin-but-these-4-tips-come-close/) - Turns out, LinkedIn’s feed isn’t just one algorithm, but a network of 14 complex AI systems working together. 4 tips to help marketers post more effectively...
- [It's Not Just Who's Watching The Ads, It's How They Feel](https://futureofmarketinginstitute.com/its-not-just-whos-watching-the-ads-its-how-they-feel/) - Your Smart TV can now read the room by analyzing facial expressions, voice tone, and micro-reactions to show ads based on your mood. Bored? You’ll see a wild new experience. Energized? You’ll get a fitness push. With tools like LG’s Large Emotion Model, marketers can now read emotional cues and connect with consumers instantly and
- [4 AI Trends Shaping the Future of Marketing](https://futureofmarketinginstitute.com/4-ai-trends-shaping-the-future-of-marketing/) - The Marketing AI Institute and Paul Roetzer just published its ‘2025 State of Marketing AI Report’ and we’ve pulled the top 4 trends that will shape the future of marketing. 1. AI's Impact on Marketing Jobs: This year, marketers showed greater pessimism towards AI replacing marketers, with 53% saying they believe AI will take more
- [Can AI Be Monetized Like Google and Facebook?](https://futureofmarketinginstitute.com/can-ai-be-monetized-like-google-and-facebook/) - During a Harvard Fireside Chat in October, OpenAI CEO Sam Altman expressed his reservations on introducing ads to ChatGPT: "I'm not saying OpenAI would never consider ads, but I don't like them in general, and I think that ads-plus-AI is sort of uniquely unsettling to me." However, with the company’s steadily growing $300B valuation, this
- [Your Personal Stylist: How AI is Revolutionizing SEO](https://futureofmarketinginstitute.com/your-personal-stylist-how-ai-is-revolutionizing-seo/) - With just a brief description of your desired aesthetic, tools like Chatgpt and Perplexity can now generate comprehensive outfit ideas, complete with product suggestions and styling advice tailored to match your personal style. For marketers, this isn’t just a new way to search; it’s a new way to be discovered. Read the post here to
- [Multimodal Search Meets AI](https://futureofmarketinginstitute.com/multimodal-search-meets-ai/) - What happens when you spot a crewneck you like—but wish it came in a different color without buttons? With Google Lens, you can take a photo and add text to refine the search. Now, add in Google’s new AI Mode, and it becomes a conversation: 💬 “Show me similar crewnecks without buttons” → “Make it
- [Zooming In: Visual Intelligence and the Future of Marketing](https://futureofmarketinginstitute.com/zooming-in-visual-intelligence-and-the-future-of-marketing/) - ... imagine this: without saying a word, your shelf just revealed your personality, your professional habits, your values—even what kind of products or services might resonate with you.
- [Balancing the Duality of Generative AI](https://futureofmarketinginstitute.com/balancing-the-duality-of-generative-ai/) - If you're expecting too much from generative AI tools and tech, you're not alone. Each week of AI hype and announcements brings a fresh wave of anticipation and ... fear. For instance, OpenAI's newest model, ChatGPT-4.5, promises more personality or 'vibes' than other iterations. But what does that mean?
- [Beep! Beep! Waymo Ads Are Coming Near You](https://futureofmarketinginstitute.com/beep-beep-waymo-ads-are-coming-near-you/) - Imagine hopping into a self-driving car and settling in for the ride—only to have personalized ads play throughout your journey. As autonomous vehicles go mainstream, they’re opening a powerful new space for marketers: the in-ride experience.
- [The Big Shift In Influencer Marketing](https://futureofmarketinginstitute.com/the-big-shift-in-influencer-marketing/) - The era of mass marketing is fading fast, and micro-influencers are leading the way with authenticity and real connections. Want to know why smaller voices are making such a significant impact?
- [FEAR or FOMO: GenAI in Marketing](https://futureofmarketinginstitute.com/fear-or-fomo-genai-in-marketing/) - Kantar's latest Capability Curve report unveils the reality of GenAI in marketing, highlighting a gap between its perceived future potential and current implementation.
- [Are You Ready To Explore Global Flavors From Home?](https://futureofmarketinginstitute.com/are-you-ready-to-explore-global-flavors-from-home/) - Researchers have recently created a device that lets you taste food flavours using a simple mouth probe. So whether you're craving sushi from Japan, tacos from Mexico, or a gourmet meal from a five-star restaurant, this device could potentially allow you to taste them all from home!
- [Are Chatbots and Humans the New Customer Service Duo?](https://futureofmarketinginstitute.com/are-chatbots-and-humans-the-new-customer-service-duo/) - Have you ever been frustrated by a chatbot that didn't understand your problem? You're not alone. While AI in customer service is getting smarter, there's still a time and place for human touch.
- [Can AI Search Misrepresent Your Brand?](https://futureofmarketinginstitute.com/can-ai-search-misrepresent-your-brand/) - As AI search engines and chatbots become the primary way consumers gather information, brands face a critical challenge: ensuring AI pulls accurate, up-to-date data. Since AI information can come from third-party sources, outdated web pages, and incomplete datasets, there’s a high risk of misinformation.
- [Brand-Sponsored AI Coaches, Your Smart Advisor](https://futureofmarketinginstitute.com/brand-sponsored-ai-coaches-your-smart-advisor/) - Brands are constantly seeking innovative ways to strengthen their relationships with customers. What if they could offer personalized guidance through AI-powered coaching instead of simply promoting products?
- [Turning to AI for Emotional or Physical Companionship?](https://futureofmarketinginstitute.com/would-you-turn-to-ai-for-emotional-or-physical-companionship/) - AI companions can reduce loneliness as effectively as human interaction and more so than passive activities like watching YouTube videos.
- [Mind-Reading Headbands: A New Frontier](https://futureofmarketinginstitute.com/mind-reading-headbands-a-new-frontier/) - What if brands could understand the thoughts and emotions of their audience before they even express them?
- [Legalized AI Generated Voices - Who Owns Your Sound?](https://futureofmarketinginstitute.com/legalized-ai-generated-voices-who-owns-your-sound/) - In a world where brands can create and, in some cases, recreate anyone’s voice, consent becomes a pressing matter to discuss.
- [Heads Up, Marketers! There's a New Screen in Town!](https://futureofmarketinginstitute.com/heads-up-marketers-theres-a-new-screen-in-town/) - With AR and immersive technology, digital marketing is stepping into the real world.
- [Evolving Marketers - Toolkit & Privacy Concerns](https://futureofmarketinginstitute.com/evolving-marketers-toolkit-privacy-concerns/) - Are you ready? Would you trade off your privacy for better and more personalized LLMs?
- [Time to Hand Over the Reins!](https://futureofmarketinginstitute.com/time-to-hand-over-the-reins/) - Discover how to connect with empowered consumers and build lasting brand loyalty.
- [Talking Products?!](https://futureofmarketinginstitute.com/talking-products/) - Imagine grocery aisles where brands speak to you—Tony the Tiger cheering you on, running shoes pushing you to stay active, or chocolate tempting you to indulge.
- [Marketing in 2025: AI, CX & Future Skills](https://futureofmarketinginstitute.com/marketing-in-2025-ai-cx-future-skills/) - According to Econsultancy's latest report, marketing is evolving faster than ever. Generative AI, Customer Experience (CX), and skill development will define success in 2025.
- [Consumer Behavior: The New Drivers](https://futureofmarketinginstitute.com/consumer-behavior-the-new-drivers/) - The customer-brand relationship is evolving once again. Loyalty is harder to earn and easier to lose.
- [Feeling Behind with AI?](https://futureofmarketinginstitute.com/feeling-behind-with-ai/) - Martin Waxman, MCM, APR, Associate Director at FMI, discusses a few tips to help you make the most of generative AI tools...
- [The Impact of AI and Automation on Marketing 2025](https://futureofmarketinginstitute.com/the-impact-of-ai-and-automation-on-marketing-2025/) - AI and automation are reshaping various industries. Marketing is no exception, with AI accelerating the move to data-driven, automated strategies.
- [The New B2B Marketing: Business to Bot!](https://futureofmarketinginstitute.com/the-new-b2b-marketing-business-to-bot/) - These autonomous agents are trained to understand your brand, values, and goals. They will also understand what your customers want.
- [Conversational Surveillance as a Marketing Tool](https://futureofmarketinginstitute.com/conversational-surveillance-as-a-marketing-tool/) - We’ve all experienced the uncomfortable feeling that our devices, like our phones or digital assistants, may be eavesdropping on us.
- [Welcome to the 'Whisperverse'.](https://futureofmarketinginstitute.com/whisperverse/) - ...the 'whisperverse', where a cute and friendly AI will be there to guide you 24/7.
- [Digital Twins: Can Generative AI Replace Market Research?](https://futureofmarketinginstitute.com/digital-twins/) - Generative AI can create a virtual representation of a person capable of thinking like them- after just a two-hour interview.
- [Is AI the New Face of Retail?](https://futureofmarketinginstitute.com/is-ai-the-new-face-of-retail/) - Imagine a customer service experience where the agent not only understands your needs but anticipates them, offering solutions before you even ask.
- [Meta's AI Avatars: Clever or Creepy?](https://futureofmarketinginstitute.com/metas-ai-avatars-clever-or-creepy/) - Meta plans to expand the use of AI-generated “characters” ... complete with bios, profile pictures, backstories, and the ability to engage with real users.
- [Marketing Wrapped 2024: Your Year in Review](https://futureofmarketinginstitute.com/marketing-wrapped-2024-your-year-in-review/) - As the year wraps up, it’s the perfect time to reflect on the key marketing trends that have changed the industry.
- [Will Marketers Have To Pay For Focus Groups?](https://futureofmarketinginstitute.com/will-marketers-have-to-pay-for-focus-groups/) - With advancements in AI replicas, marketers can develop synthetic personas that eliminate the need for human participants in focus groups or A/B testing.
- [Holiday Shopping Simplified: No Crowds, No Stress, Just Clicks](https://futureofmarketinginstitute.com/holiday-shopping-simplified-no-crowds-no-stress-just-clicks/) - Ready to start Your Christmas shopping this Black Friday? Amazon’s new virtual shopping portal makes it easy to shop from the comfort of your own home!
- [Say Hello to the AI That Really Gets You](https://futureofmarketinginstitute.com/say-hello-to-the-ai-that-really-gets-you/) - Launching in 2025, friend is an AI-powered wearable device designed to be the best friend you never knew you needed.
- [Marketing Mascots Reinvented- Christmas with Coca-Cola](https://futureofmarketinginstitute.com/marketing-mascots-reinvented-christmas-with-coca-cola/) - The Coca-Cola Company has launched its "Create Real Magic" campaign for the holidays, featuring the iconic 1931 Coca-Cola Santa Claus brought to life with AI.
- [Marketing That Speaks to Your Senses](https://futureofmarketinginstitute.com/marketing-that-speaks-to-your-senses/) - Marketing today goes beyond just what you see or hear—it’s about engaging all your senses, from touch and taste to even smell!
- [Is Traditional Search Dead? Not Quite Yet...](https://futureofmarketinginstitute.com/is-traditional-search-dead-not-quite-yet/) - Traditional search engines like Google and Bing are challenged now that AI platforms can deliver instant answers without users needing to go to links.
- [Support the Next Generation of Marketing Leaders](https://futureofmarketinginstitute.com/support-the-next-generation-of-marketing-leaders/) - Join the Future of Marketing Institute this Schulich Giving Day, Thursday, November 14th!
- [Future of Marketing Institute: The Past, Present, and Future](https://futureofmarketinginstitute.com/future-of-marketing-institute-the-past-present-and-future/) - The Future of Marketing Institute began with an outrageous ask. Read on to hear the FMI story and learn about what we want to explore in 2025 and beyond!
- [FMI Excellence Award Winners](https://futureofmarketinginstitute.com/fmi-excellence-award-winners/) - FMI Excellence Award winners, made possible by the generous support of Schulich alumni and other friends of the Institute.
- [Help Shape FMI's Future!](https://futureofmarketinginstitute.com/help-shape-fmis-future/) - Your contributions will go directly towards FMI to help support our staff of exceptional students in their research on these future-facing marketing topics.
- [Marketing Just Got Scarier this Halloween!](https://futureofmarketinginstitute.com/marketing-just-got-scarier-this-halloween/) - Classic horror movies captivate us with scary themes, haunting figures, mysterious voices, or shocking twists. Surprisingly, these same elements play a role in modern marketing technology. Just as horror films lure us into suspense and anticipation, today’s creepiest marketing tools know how to engage, track, and even predict our next move with eerie precision. 👻Click
- [How Robot Companions can be Marketing Machines](https://futureofmarketinginstitute.com/how-robot-companions-can-be-marketing-machines/) - Tesla recently unveiled its latest “Optimus” robots, which were shown dancing, talking with individuals, and even playing rock-paper-scissors.
- [How AR Can Minimize Fashion Waste](https://futureofmarketinginstitute.com/how-ar-can-minimize-fashion-waste/) - Recorded AR footage could soon allow influencers to “wear” digital clothing in social media ads, much like how celebrities rent outfits for events.
- [Set a Destination for Advertisement Central!](https://futureofmarketinginstitute.com/set-a-destination-for-advertisement-central/) - Ford Motor Company recently announced its patent application to bring in-car advertising to drivers. It works by using data such as driving conditions, location, speed, etc., and turns it into ads via the in-car systems. We believe that this advertising approach provides brands with more opportunities to interact with potential customers. 📻 Imagine putting your
- [A Million Friends, Endless Advertising Opportunities](https://futureofmarketinginstitute.com/a-million-friends-endless-advertising-opportunities/) - A wild social network, SocialAI, recently launched. It's like Twitter, but you're the only user, and millions of bots respond as if they're real.
- [Who Do You Think You're Talking To? The Rise of AI Avatars](https://futureofmarketinginstitute.com/who-do-you-think-youre-talking-to-the-rise-of-ai-avatars/) - Zoom is working on the ability to generate videos of digital clone avatars, with the ultimate goal of a digital twin that can take your video calls for you.
- [Eye See You: How Meta's AR Glasses Could Power Personalized Marketing!](https://futureofmarketinginstitute.com/metas-ar-glasses/) - Meta recently released its AR smart glasses and users are already experimenting with the technology! One experiment, in particular, raises both excitement and concern…
- [Is The Future of Marketing... No More Marketers?](https://futureofmarketinginstitute.com/is-the-future-of-marketing-no-more-marketers/) - A new article detailing Klarna’s new marketing strategy has revealed a future many marketers have been worried about: their own obsolescence.
- [Meta's AI Translation Tool Takes Global Content Up a Notch!](https://futureofmarketinginstitute.com/meta-translation-tool/) - Meta just introduced an AI translation tool at Meta Connect 2024 that could change how we consume Instagram and Facebook Reels.
- [Influencers After Hours: The 24/7 Rise of Virtual Characters](https://futureofmarketinginstitute.com/influencers-after-hours/) - AI-powered characters are connecting with audiences in new ways, helping brands reach people more easily, offering consistent and cost-effective engagement.
- [A 'Deep Dive' into AI Podcasts](https://futureofmarketinginstitute.com/a-deep-dive-into-ai-podcasts/) - Have you heard? There's a new marketing podcaster on the scene- your brand. Now, before you say you don't have the time or resources to create and produce your own audio content, it turns out you do.
- [The Rise of Lazy Robots: A Smarter Future for Marketing](https://futureofmarketinginstitute.com/the-rise-of-lazy-robots-a-smarter-future-for-marketing/) - As robots get "lazier," they’re becoming smarter, improving their ability to process information efficiently. Their use could reshape the marketing industry.
- [Walmart Brings Retail to Your Remote with Fubo](https://futureofmarketinginstitute.com/walmart-brings-retail-to-your-remote-with-fubo/) - Walmart is taking on a new connected TV (CTV) ad format called "The Triple Play," launched by Fubo to integrate branded content into their streaming platform. The Triple Play format takes over Fubo’s home screen by combining a branded banner, a customized content carousel, and a branded video that includes shoppable QR codes. 💡 𝗪𝗵𝗮𝘁
- [Digital Displays: The Key to Cutting Through Retail Advertising Clutter](https://futureofmarketinginstitute.com/digital-displays-the-key-to-cutting-through-retail-advertising-clutter/) - Traditionally, grocery stores have relied on cardboard displays, banners, and shelf signs to promote products. We are now beginning to see digital screens overtaking the traditional end caps, kiosks, cooler screens, and banners in grocery retailers, and this is just the beginning. 𝐖𝐡𝐚𝐭 𝐋𝐢𝐞𝐬 𝐀𝐡𝐞𝐚𝐝 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬? 👥 Greater Customer Engagement As is, static digital
- [Amazon's Alexa Gets Smarter](https://futureofmarketinginstitute.com/82101-2/) - Amazon is preparing to launch the improved version of Alexa in October. The new Alexa is upgraded with Anthropic's Claude AI, aiming for enhanced performance and introducing more advanced, context-aware interactions. The new "Remarkable Alexa," set to launch as a paid subscription, will leverage external AI to overcome the limitations of Amazon's in-house models. 𝐊𝐞𝐲
- [TikTok's New AI Voiceover Feature: What You Need To Know](https://futureofmarketinginstitute.com/𝐓𝐢𝐤𝐓𝐨𝐤𝐬-𝐍𝐞𝐰-𝐀𝐈-𝐕𝐨/) - TikTok is now letting users create AI versions of their own voice for video voice-overs. This new tool allows users to generate a digital voice by speaking into their device, which they can use for future clips. It also offers the option to translate voice-overs into other languages. 🔍𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: This tool
- [What's Trending? Google Knows Every 10 Minutes!](https://futureofmarketinginstitute.com/whats-trending-google-knows-every-10-minutes/) - In today's digital age, staying ahead of market trends is more important than ever! Google has updated its Trending Now tool within Google Trends, offering faster and more detailed insights. Here’s what’s new: The tool now captures ten times more trends and refreshes every 10 minutes across 125 countries. Users receive in-depth trend breakdowns and
- [LinkedIn's Latest Feature is All About Vertical Video - Are You Ready for It?](https://futureofmarketinginstitute.com/linkedins-latest-feature-is-all-about-vertical-video-are-you-ready-for-it/) - LinkedIn has launched Videos For You, a new feature that curates and suggests vertical-format videos directly in users' feeds. In testing since March, these videos autoplay as you scroll horizontally, and users can tap to view them in full-screen. This update highlights LinkedIn’s growing emphasis on video content, which has seen a 34% increase in uploads
- [Shop the Show: How Netflix and Google Are Making Emily in Paris Interactive!](https://futureofmarketinginstitute.com/shop-the-show-how-netflix-and-google-are-making-emily-in-paris-interactive/) - Netflix and Google have partnered to create a shoppable experience for the latest season of Emily in Paris. With Google Lens technology, viewers can now use their mobile devices to scan outfits seen on screen and shop for similar fashion items instantly! Additionally, the partnership includes a pop-up event in Los Angeles where fans could
- [TikTok's Latest Move: In-App Amazon Shopping](https://futureofmarketinginstitute.com/tiktoks-latest-move-in-app-amazon-shopping/) - TikTok has just launched a new integration with Amazon, and here's what you need to know: In-app Shopping: Users can now shop for Amazon products directly within the TikTok app. Products will appear in the “For You” feed, with real-time pricing, Prime eligibility, delivery estimates, and product details. Account Linking: Users who link their TikTok
- [AI Video Rapid Takeoff: An Experiment from FMI](https://futureofmarketinginstitute.com/ai-video-rapid-takeoff-an-experiment-from-fmi/) - They say a picture's worth 1000 words. Does that mean an AI video is worth a whole novel? Recently, the Future of Marketing Institute has been exploring the use of text-to-video generation for marketing. It's no secret the field's exploding, and anyone can generate videos quite easily from a voice prompt. This was harder to
- [Audible's AR Revolution](https://futureofmarketinginstitute.com/𝐀𝐮𝐝𝐢𝐛𝐥𝐞𝐬-𝐀𝐑-𝐑𝐞𝐯𝐨𝐥𝐮/) - Audible's global AR campaign, the largest of its kind, aims to captivate over 60 million people by bringing storybooks to life. As part of their “There’s more to imagine when you listen” campaign, the initiative uses 4K all-weather cameras to transform screens into windows revealing cityscapes and imaginative worlds inspired by Audible Originals. Using mass
- [The Future of Marketing Course](https://futureofmarketinginstitute.com/the-future-of-marketing-course/) - In January, we began teaching a new course on the Future of Marketing at the Schulich School of Business - York University. We believe it was the first university-level course on the subject ever offered. And we weren't sure what to expect. To be honest, it was a challenging course to teach. Why? Because of
- [Pinterest's Canvas AI: The Future of Visual Search?](https://futureofmarketinginstitute.com/pinterests-canvas-ai-the-future-of-visual-search/) - Pinterest unveiled Canvas, a generative AI model designed to enhance existing images by transforming 2D product images into contextualized 3D renderings. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐂𝐚𝐧𝐯𝐚𝐬 𝐛𝐫𝐢𝐧𝐠𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞: 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡: Canvas focuses on helping users see existing images in new, personalized ways –retailers can use the tool to showcase products in various settings,
- [TikTok's New AI Innovation is Changing the Face of Digital Marketing](https://futureofmarketinginstitute.com/tiktoks-new-ai-innovation-is-changing-the-face-of-digital-marketing/) - 📱𝐇𝐨𝐰 𝐓𝐢𝐤𝐓𝐨𝐤 𝐢𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 TikTok launches new generative AI tools within its Symphony ad suite aimed at helping organizations and content creators expand their global audiences. These tools include: 🎭𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐛𝐥𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐯𝐚𝐭𝐚𝐫𝐬: Choose from stock avatars, based on paid actors, or custom avatars designed to mimic a specific creator.
- [Tech Takes Centre Stage at Cannes Lions Festival](https://futureofmarketinginstitute.com/𝐓𝐞𝐜𝐡-𝐭𝐚𝐤𝐞𝐬-𝐜𝐞𝐧𝐭𝐞𝐫-𝐬/) - In this week's episode of The Big Story Podcast by AdExchanger host Sarah Sluis explains how this year's Cannes Lions International Festival of Creativity looked a little different, thanks to Generative AI. Historically, tech has not been a major focus at the event. But this year Generative AI was a big topic. Sarah explains how AI
- [Android Collections: The Next Big Thing in Marketing?](https://futureofmarketinginstitute.com/𝐀𝐧𝐝𝐫𝐨𝐢𝐝𝐬-𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢/) - Android's new "Collections" feature aims to enhance app engagement by allowing users to re-engage with their installed apps directly from their home screens. 📲 By organizing app updates into categories like Watch, Listen, Read, Games, Social, and Shop, Collections delivers relevant content, promotions, and deals with just a tap. 𝐖𝐡𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐒𝐡𝐨𝐮𝐥𝐝 𝐓𝐚𝐤𝐞 𝐍𝐨𝐭𝐞: 🎯
- [The Future of Short Form Cooking Videos is Changing](https://futureofmarketinginstitute.com/the-future-of-short-form-cooking-videos-is-changing/) - 𝐏𝐞𝐬𝐭𝐥𝐞: 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐂𝐨𝐨𝐤𝐢𝐧𝐠 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 𝐚𝐧𝐝 𝐑𝐞𝐞𝐥𝐬 🍽 Pestle is a recipe app and cooking assistant that allows users to save, organize, and customize recipes from the web and social media. It utilizes on-device machine learning to quickly process and import recipes, offering features like meal planning, shopping lists, voice navigation, and hands-free cooking.
- [The Future of Holographic Marketing](https://futureofmarketinginstitute.com/the-future-of-holographic-marketing/) - 👋 𝐒𝐚𝐲 ‘𝐇𝐨𝐥𝐨’ 𝐭𝐨 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐨𝐥𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! Researchers at Princeton University have invented a device small enough to fit in regular eyeglasses, creating the most realistic holograms yet. Here's why marketers should take note: 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Overcoming traditional limitations, these high-quality, stable, and detailed holograms provide an unparalleled viewing experience regardless of the
- [Interactive TV Ads are Here](https://futureofmarketinginstitute.com/interactive-td-ads-are-here/) - ✨ 𝐃𝐢𝐬𝐧𝐞𝐲 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐓𝐕 𝐀𝐝𝐬! The Walt Disney Company is advancing its connected TV (CTV) advertising with exciting new formats! 🕹️𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐆𝐚𝐦𝐞𝐬: Through a collaboration with BrightLine, Disney introduces exclusive trivia and beat-the-clock challenges on Hulu and ESPN. The first to embrace this advertising format is Topgolf, using it to boost promotional efforts. 🛍️𝐒𝐡𝐨𝐩𝐩𝐚𝐛𝐥𝐞
- [Spotify Launches New In-House Creative Agency](https://futureofmarketinginstitute.com/spotify-launches-new-in-house-creative-agency/) - 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 𝐓𝐮𝐧𝐞𝐬 𝐈𝐧 𝐰𝐢𝐭𝐡 𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐀𝐠𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐀𝐈 𝐕𝐨𝐢𝐜𝐞 𝐀𝐝𝐬 🚀 Spotify's launch of the Creative Lab marks a pivotal move towards creative and innovative marketing solutions, opening new doors for brand engagement and audience connection. 𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Interactive Ad Formats: Including CTA cards and in-app experiences for dynamic user engagement. Customizable Ads: Ensuring
- [Meta Introduces AI Features on WhatsApp Business](https://futureofmarketinginstitute.com/meta-introduces-ai-features-on-whatsapp-business/) - 🚀𝐌𝐞𝐭𝐚 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐀𝐈 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐢𝐧 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 Meta has recently enhanced the WhatsApp Business app with AI-driven tools aimed at supporting business accounts in their customer interactions. Here’s what’s new: 📱𝐂𝐥𝐢𝐜𝐤-𝐭𝐨-𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐀𝐝𝐬: Create ads on Facebook and Instagram that directly open a WhatsApp conversation. 🤖𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬: Generate instant replies to frequently asked questions 𝐖𝐡𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬
- [Plot AI: A New Video Social Listening Tool](https://futureofmarketinginstitute.com/plot-ai-a-new-video-social-listening-tool/) - 🗣️ Make Your Brand the Talk of the Town—Literally! Introducing Plot AI Video Social Listening - a new way to transform video conversations into powerful insights. Here’s what you can look forward to: 🎙️ Track Voice Mentions: Stay ahead by listening to the real conversations about your brand. 🤖 AI Object Detection: Watch your products
- [An AI Tool That Writes Autobiographies From Your Memories](https://futureofmarketinginstitute.com/an-ai-tool-that-writes-autobiographies-from-your-memories/) - 📖 From Memories to Manuscripts: Autobiographer's AI Storytelling App 🖊️Autobiographer, an AI app that turns your stories and memories into a written autobiography, is transforming how we share our personal journeys. Integrating brand marketing into Autobiographer could reshape the future of marketing by emphasizing authenticity and personalization. ✨ While the app currently helps users share
- [Kia Releases New Electric SUV With AI Assistant](https://futureofmarketinginstitute.com/kia-releases-new-electric-suv-with-ai-assistant/) - 🤖🚘AI is Taking the Wheel with Kia's New Vehicle! Introducing the Kia EV3, the latest all-electric SUV, equipped with an AI assistant developed using ChatGPT technology! 🔊 The assistant does more than just respond—it engages. Planning your trips, managing vehicle controls, and entertaining you with music and games This technology enables brands to interact with
- [Carney and Quill 2024 Marketing Trends Report](https://futureofmarketinginstitute.com/carney-and-quill-2024-marketing-trends-report/) - 🌟Want Your Brand to Stay Ahead in 2024? For brands looking to elevate their marketing strategy and stay ahead, Quill Inc & Carney's 2024 Trends Report guides you through top trends, opportunities, stats, and strategies that all brands need to have on their radar! For marketers, this report will: 📈Reveal 2024's Latest Marketing Stats: Discover the rise
- [TikTok Launches New Marketing Tools at TikTok World](https://futureofmarketinginstitute.com/tiktok-launches-new-marketing-tools-at-tiktok-world/) - 🔥POV: You Just Discovered TikTok's Latest Tools for Marketers🔥 TikTok introduces new tools and solutions for brands at TikTok World 2024! Here’s what you need to know: 🧠 Creative AI Features: TikTok One streamlines campaign creation by connecting advertisers with creators, agency partners, and creative tools. Meanwhile, TikTok Symphony will enhance content scalability and creativity
- [Google Introduces New Geospatial AR Features at I/O](https://futureofmarketinginstitute.com/google-introduces-new-geospatial-ar-features-at-i-o/) - 📌 Putting Brands on the Map: Google's New Geospatial AR Features Google is releasing new AR features in Maps to offer users immersive experiences by overlaying digital content onto real-world locations. 🗺Updates to Adobe Aero’s Geospatial Creator will make it easier for creators and developers to produce AR content – and Google is working to
- [Synthesia's AI Video Avatars Can Now Express Emotion](https://futureofmarketinginstitute.com/synthesias-ai-video-avatars-can-now-express-emotion/) - Mask On or Mask Off: Synthesia's AI Video Avatars Now Feature Emotions 🎭 Synthesia recently released new expressive avatars for videos that look and sound more realistic and change their emotional state with a prompt. They are looking to use this technology solely for the business market for training and marketing which may broaden marketing
- [Iterable Releases New AI-Powered Marketing Tools](https://futureofmarketinginstitute.com/iterable-releases-new-ai-powered-marketing-tools/) - 💥Iterable Empowering Marketers to Dream Big Iterable is changing marketing with AI-driven solutions and its focus on customer satisfaction. 😒Spending too much time chasing data is a common issue among marketers, making accessing and using customer data for segmentation purposes very difficult. 🤔How is Iterable’s Journey Assist helping Marketers? ➡️ By empowering marketers with tools
- [Amazon Announces New Ad Formats for Prime Video](https://futureofmarketinginstitute.com/amazon-announces-new-ad-formats-for-prime-video/) - Amazon announced it will roll out three new ad formats for Prime Video later this year, and here's what you need to know: 🛑 Pause Ads: When you pause a video, a translucent overlay ad will appear on the screen. This ad allows you to directly add the promoted product to your Amazon cart. 🛍️
- [The Evolution and Future of Search Marketing](https://futureofmarketinginstitute.com/the-evolution-and-future-of-search-marketing/) - When I started my first consultancy in the mid 1990s, I used the biggest chunk of my budget to pay for an enhanced listing in the Business Yellow Pages. Beyond my network and word of mouth, I needed a way for clients to find me. Search marketing 1.0. I figured the business would come pouring
- [OpenAI Debuts Custom Chatbot at the 2024 Met Gala](https://futureofmarketinginstitute.com/openai-debuts-custom-chatbot-at-the-2024-met-gala/) - 💫 Get ready for AI's big Met Gala debut! OpenAI and the The Metropolitan Museum of Art have teamed up to bring the fusion of technology and artistry into this year's Costume Institute exhibition. 👰🏻‍♀️Visitors will have the opportunity to engage with a custom-built chatbot, embodying New York socialite Natalie Potter herself, offering insights into
- [Disney Patents Generative AI to Tap Into Users' Memories](https://futureofmarketinginstitute.com/disney-patents-generative-ai-to-tap-into-users-memories/) - ✨The Walt Disney Company's Latest Magic? Tapping into memories with Gen AI! Imagine Mickey Mouse creating a personalized song about your favourite Disney park moments, or Ariel bringing your beach memories to life. Disney’s new patent aims to translate user memories (collected through interaction history) into an AI agent which can then create customized content
- [TikTok Launches TikTok Notes](https://futureofmarketinginstitute.com/tiktok-launches-tiktok-notes/) - 👀 Is TikTok the new Instagram? Gear up for TikTok Notes! TikTok has launched TikTok Notes - the new photo-sharing app in select countries! Existing TikTok users can easily link their accounts, post up to 30+ photos, and write captions up to 400 characters long. This offers a unique opportunity for brands with a strong
- [Semrush 2024 Trends Report](https://futureofmarketinginstitute.com/semrush-2024-trends-report/) - Technology is Reshaping Marketing, and Marketers Need to Keep Up This exciting new report from Semrush states that as technology advances, marketers must understand tech's impact on two levels. ⚡How technology is impacting consumers: Advances in technology are reshaping the way consumers interact with brands, from AI-driven personalization to immersive experiences through AR and VR. Markets need
- [Google’s Gemini Can Now Hear](https://futureofmarketinginstitute.com/googles-gemini-can-now-hear/) - Google's AI Gets Ears: Gemini 1.5 Pro Now Processes Audio 🎧 Google's large language model, Gemini 1.5 Pro, just got a major upgrade—it can now process audio! 🚀 This means Gemini can analyze information from audio files, like podcasts or ad campaigns, without needing a written transcript. 🔍 Imagine searching for inspiring ad campaigns by content, not
- [SettleMint's NFTs for Brands Report](https://futureofmarketinginstitute.com/settlemints-nfts-for-brands-report/) - 🗝️Unlock your Brand Value with NFTs SettleMint's new report explores how NFTs offer unique opportunities for brands to connect with consumers, enhance experiences, and unlock brand value through innovative Web3 technology. 🎯 The report also explores the role of digital wallets. These wallets manage NFT transactions and can provide brands with a deep understanding of
- [The Future of Digital Avatars in Marketing](https://futureofmarketinginstitute.com/the-future-of-digital-avatars-in-marketing/) - Take a minute and watch this video of Professor David Rice, FMI’s founder and Executive Director. If you’ve met David in person, you might think it’s a pretty credible representation of what he looks like. Now, look closely as you watch the video again. Do you sense that something might be off? Are your spidey
- [Generative AI Music Startup Creates Song-Writing App](https://futureofmarketinginstitute.com/generative-ai-music-startup-creates-song-writing-app/) - Ever have an advertising jingle stuck in your head? You may be hearing more of them soon. 🎶 Generative AI music startup Udio’s technology simplifies song production. By inputting a music genre, a sample of lyrics, and artistic influences, Udio outputs a complete track within 40 seconds. 🎹 Music plays an underrated and important role
- [Capgemini's 2024 Consumer Behaviour Report](https://futureofmarketinginstitute.com/capgeminis-2024-consumer-behaviour-report/) - AI is changing the way we shop! Capgemini's latest report explores the top 5 trends consumers care most about, including: 🤖Generative AI in shopping: Generative AI is revolutionizing shopping by enhancing user experience and influencing purchasing decisions. About 20% of consumers have already used AI tools like ChatGPT for shopping. Many of these consumers, particularly
- [Apple Develops AI to Understand Screen Context](https://futureofmarketinginstitute.com/apple-develops-ai-to-understand-screen-context/) - 👨‍🍳 Apple's cooking up something cool! It's called ReALM (Reference Resolution As Language Modeling) and it is set to change voice assistant interactions forever by offering more natural and context-aware experiences. 💡 For marketers, this means a significant shift in how we engage with consumers. 🗣 With ReALM's ability to understand ambiguous references and on-screen entities, we can
- [FMI Staff Members Win Best Use of Data Award](https://futureofmarketinginstitute.com/fmi-staff-members-win-best-use-of-data-award/) - With immense pride and joy, we at the Future of Marketing Institute (FMI) extend our heartiest congratulations to our Marketing Specialists, Mallika Mansuri and Ensiyah Syed. As valued members of our FMI family and the Schulich School of Business - York University, their exceptional skill in harnessing data for marketing has earned them the Best Use of Data
- [Perplexity Will Begin Placing Ads](https://futureofmarketinginstitute.com/perplexity-will-begin-placing-ads/) - Is Gen AI search replacing SEO? In addition to answering users' queries like ChatGPT, Perplexity, a generative AI search engine, also suggests related questions. Despite promoting an ad-free search experience, advertising was always part of Perplexity's business plan, and these related questions will soon feature native ads, allowing brands to influence them. 📣 However, its success will depend
- [Apple Wants to Track your Health Data](https://futureofmarketinginstitute.com/apple-wants-to-track-your-health-data/) - Apple Wants to Know How You Feel, and They Might Have the Tech to Find Out! Apple has filed a patent for a wearable health-tracking headband that can track things like mood indicators, facial expressions, changes in blood pressure, and more. This data could be invaluable when working in tandem with Apple's other products. 🚀 Imagine if
- [Digital Avatars Approaching Real-Life Accuracy](https://futureofmarketinginstitute.com/digital-avatars-approaching-real-life-accuracy/) - The Future of Marketing Institute staff created a digital avatar of M. David Rice, the FMI Executive Director. We recorded a two-minute video clip using a basic camera and mic and uploaded the footage to HeyGen. The result is ‘DaveBot’ - the digital twin of our Director. Digital avatars offer marketers many advantages, including cost savings by
- [Pinterest Enhances Search Results](https://futureofmarketinginstitute.com/pinterest-enhances-search-results/) - 🧠 Imagine if "What's your body type?" was a required question on your next marketing research survey. Well, Pinterest is making that question a part of its platform. 🙈 Social media can be a trigger for body image issues for many of its users. Especially on a platform like Pinterest, where people go to for fashion inspiration
- [Congratulations to FMI Marketing Specialists!](https://futureofmarketinginstitute.com/congratulations-to-fmi-marketing-specialists/) - We’re thrilled to share the amazing achievement of our very own Marketing Specialists and Master of Marketing students Mallika Mansuri and Ensiyah Syed, who have clinched spots in the top 10 of the Canadian Marketing League/Canada's Next Top Ad Exec finals! 🏆🇨🇦 As we celebrate this incredible milestone, we want to wish Mallika and Ensiyah the best of luck in
- [Threads’ Fediverse Beta Opens](https://futureofmarketinginstitute.com/threads-fediverse-beta-opens/) - Thisverse, thatverse, it's getting hard to keep up! 😨 Don't worry; here's a quick explainer on the Fediverse. In the Fediverse (the 'fedi' comes from federation), you can have an account on Social Media A and you can post on Social Media B, C, D without having an account on them. Why is it gaining
- [HubSpot's 2024 State of Marketing Report](https://futureofmarketinginstitute.com/hubspots-2024-state-of-marketing-report/) - It's time for marketers to embrace chatbots 🤖 HubSpot's latest report, the State of Marketing Report, explores the top marketing trends for 2024, including: 🔗 Engagement: Chat is one of the top predicted pathways to drive customer engagement in 2024. Adding a chatbot to your website can enable a more personalized customer experience. With AI, these chatbots are
- [IBM Says AI Ads are Here to Stay](https://futureofmarketinginstitute.com/ibm-says-ai-ads-are-here-to-stay/) - IBM says AI Ads are here to stay. A recent article by Fast Company outlines how IBM used Adobe's Firefly Generative AI to create over 200 marketing assets for a recent advertising campaign. Through this campaign, IBM found ads featuring AI-generated images resulted in higher engagement than previous AI-free campaigns. 🚀 The company also commented on how using AI to
- [Future Tech and Foresight Podcast: The Future of Marketing](https://futureofmarketinginstitute.com/future-tech-and-foresight-podcast-the-future-of-marketing/) - 📢 Want to learn more about how marketing will likely evolve with the flood of new technologies? Today, our executive director M. David Rice and associate director Martin Waxman, MCM, APR spoke with Marc Verbenkov on the Future Tech and Foresight podcast. They discuss several interesting topics, including: ✅ How advanced biometrics are and will help to target consumers ✅ How relational AI helps companies build connections
- [AI Version of Marilyn Monroe Unveiled](https://futureofmarketinginstitute.com/ai-version-of-marilyn-monroe-unveiled/) - ⭐ Marilyn Monroe is brought back to life! A digital version of Monroe, powered by advanced natural language processing, deep learning and GPT 3.5, has been introduced. Now we can interact with this legend in real time. Deepfakes have become increasingly popular and endorsed by celebrities nowadays. However, users of this technology may face some reputation risks
- [Researchers Test Leading AI Models for Copyright Infringement](https://futureofmarketinginstitute.com/researchers-test-leading-ai-models-for-copyright-infringement/) - 𝐃𝐢𝐝 𝐘𝐨𝐮 𝐊𝐧𝐨𝐰? 𝟒𝟒% 𝐨𝐟 𝐆𝐏𝐓-𝟒 𝐨𝐮𝐭𝐩𝐮𝐭𝐬 𝐦𝐢𝐠𝐡𝐭 𝐢𝐧𝐟𝐫𝐢𝐧𝐠𝐞 𝐜𝐨𝐩𝐲𝐫𝐢𝐠𝐡𝐭! At least that's what Patronus AI's research with CopyrightCatcher reveals. Their analysis showed that all tested models, including GPT-4, produced copyrighted content in some prompts, with GPT-4 reaching a concerning 44%. This raises concerns for creators and marketers who rely on AI tools. 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼: You use
- [Wearable Tech Reads Human Emotions](https://futureofmarketinginstitute.com/wearable-tech-reads-human-emotions/) - 💖 Imagine a world where technology will be able to understand you like a friend. Researchers at the Ulsan National Institute of Science and Technology (UNIST) have unveiled a technology capable of capturing human emotions in real-time based on verbal and non-verbal cues. As of now, this technology can function in a VR environment to provide personalized
- [Experts Imagine the Impact of Artificial Intelligence by 2040](https://futureofmarketinginstitute.com/experts-imagine-the-impact-of-artificial-intelligence-by-2040/) - 📣 Great new report just published by Lee Rainie and Elon University on the impact of artificial intelligence by 2040. This report is full of predictions about the impact of AI on marketing and advertising. Here is a summary of the implications: ✅ Increased Personalization and Targeting: The advancements in AI will allow for even more personalized marketing strategies, tailoring advertisements
- [Being Nice to Chatbots Pays Off](https://futureofmarketinginstitute.com/being-nice-to-chatbots-pays-off/) - 🤝 Be nice to your AI! According to recent research from Cornell University, large language models (LLMs) tend to give better answers if we treat them with respect. On the other hand, if our prompts are rude, LLMs tend to have bias or even make mistakes in their responses. It seems that marketers need to develop
- [Is the Future of Marketing Intergenerational?](https://futureofmarketinginstitute.com/is-the-future-of-marketing-intergenerational/) - Think of the last ad you saw. Chances are that that ad was targeted towards consumers under the age of 40. Why is that so commonly the case despite data showing older Americans will soon have more purchasing power than 20-to-34-year-olds? 💰 Ageism persists in advertising, possibly due to younger ad creators, which stereotypes older
- [Dentsu's 6 Emerging Themes from CES 2024](https://futureofmarketinginstitute.com/dentsus-6-emerging-themes-from-ces-2024/) - 🤔Maybe Disruption isn't the answer. dentsu's latest report explores the six emerging themes from CES 2024, including: 🛋️How Disruption Doesn't Always Win We tend to get excited about disruptive tech, but it often relies on consumers changing their behaviour or routines. But instead, marketers should seek to understand consumer behaviours better. 🔗Mixed Reality AR and VR are
- [Adobe is Tackling Bias in Image AI Tools](https://futureofmarketinginstitute.com/adobe-is-tackling-bias-in-image-ai-tools/) - 💡The inclusive AI you’ve been waiting for is on the way! Adobe has filed a patent application for a "debiasing image to image translation model" to offset the lack of minority attributes in AI training data. The software would oversample images with images of visible minorities, resulting in AI-generated image outputs more representative of the population's
- [Sora Text-to-Video is Incredible, But Not Perfect](https://futureofmarketinginstitute.com/sora-text-to-video-is-incredible-but-not-perfect/) - 🎥 𝗦𝗼𝗿𝗮 ‘𝗧𝗲𝘅𝘁-𝘁𝗼-𝗩𝗶𝗱𝗲𝗼' 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗶𝘀 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 – 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 OpenAI released their new Sora ‘Text-to-Video' software this past week and it looks incredible. Users can input a simple text prompt and create a 60-second video that looks perfect…𝙖𝙡𝙢𝙤𝙨𝙩! 🤣 While the videos are spectacular, they are far from perfect. Many defy the laws of physics. Here are hilarious
- [Robots are Getting Expressions with DeepMind’s GenEM](https://futureofmarketinginstitute.com/robots-are-getting-expressions-with-deepminds-genem/) - 𝙈𝙚𝙚𝙩 𝙔𝙤𝙪𝙧 𝙍𝙤𝙗𝙤-𝘽𝙪𝙙𝙙𝙞𝙚𝙨🤖👋 Walking into a store and being greeted by a robot that waves back at you or nods in understanding when you ask for help may not be that far off! Google DeepMind's GenEM project teaches robots to mimic human-like behaviors, changing how they interact with us. Robots could soon become the ultimate
- [Spatial Computing or Mixed Reality? The Language of Immersive Media](https://futureofmarketinginstitute.com/spatial-computing-or-mixed-reality-the-language-of-immersive-media/) - Apple has started delivering its amazing mixed reality headset, the Apple Vision Pro, and I am confident it will wow consumers and invigorate the industry. You might think my opening sentence would please Apple, but if I was a developer with an app for the Vision Pro, three words would violate Apple’s recent language guidelines —
- [Shortwave Email Client Shows AI-Powered Summaries](https://futureofmarketinginstitute.com/shortwave-email-client-shows-ai-powered-summaries/) - 𝐒𝐡𝐨𝐫𝐭𝐰𝐚𝐯𝐞: 𝐭𝐡𝐞 𝐞𝐦𝐚𝐢𝐥 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐡𝐚𝐭'𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐬𝐰𝐞𝐚𝐭 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞𝐢𝐫 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐥𝐢𝐧𝐞𝐬. 📸 Picture yourself on your morning commute. You check your phone and notice a lengthy email thread with a client. But you’re in luck: you have Shortwave's instant summaries! With a simple tap, you ask, "Assistant, what's the latest?" Shortwave promptly responds, helping
- [TikTok Tests New TikTok Shop Feature](https://futureofmarketinginstitute.com/tiktok-tests-new-tiktok-shop-feature/) - Shopaholics, look away! TikTok is testing a new feature that automatically identifies products in videos, and then guides users to “find similar items on TikTok Shop.” This feature would allow all videos to become shoppable. 🛒 If users are accepting of TikTok becoming ads galore (spoiler alert: they won’t be), this feature could drastically change the e-commerce landscape. Picture consumers buying what they want
- [Arc Search Combines Browser, Search Engine, and AI](https://futureofmarketinginstitute.com/arc-search-combines-browser-search-engine-and-ai/) - 👀 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐈 𝐭𝐨𝐥𝐝 𝐲𝐨𝐮 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐮𝐝𝐠𝐞𝐭 𝐢𝐧 𝟐𝟎𝟐𝟓? User search behaviour is shifting, and companies are noticing. 📲 The Browser Company's Arc Search, an iOS app, merges browser, search engine, and AI functionalities. Instead of generating search results, it creates personalized web pages by browsing and
- [Emerging Tech Trends for 2024](https://futureofmarketinginstitute.com/emerging-tech-trends-for-2024/) - 🔎 Like our name implies, we're always looking to the future. 💡 2024 is going to be a tech revolution, and we’re excited for every step—check out our takes on the trends that will shape tomorrow! 📍The rise of deepfakes fueled by increasingly powerful generative AI tools, which is blurring the line between truth and
- [Google Expands Generative AI Tools](https://futureofmarketinginstitute.com/google-expands-generative-ai-tools/) - 🤖 Advertisers can create their search ad campaigns via a chatbot! The new Google conversational generative AI tool can discuss campaign goals and ideas with advertisers. It will then generate a search campaign with ad content, including copy, images, and keywords. Final human approval is needed before a campaign goes live. Yet, there are still concerns about
- [Google is Phasing Out Third-Party Cookies](https://futureofmarketinginstitute.com/google-is-phasing-out-third-party-cookies/) - 💡 Google's elimination of cookies has marketers hungry for solutions! Earlier this month, Google began the first phase of their plan to eliminate 3rd party cookies from Google Chrome by the end of 2024, marking a new age for privacy and personalization. But what are 3rd party cookies, anyway? 🍪3rd party cookies are little bits of code
- [Accenture Technology Vision 2024 Report](https://futureofmarketinginstitute.com/accenture-technology-vision-2024-report/) - 💡A new era of productivity and possibilities, made possible by human-centered design. Accenture's latest report discusses how human-centred, and even human-like design is the future of technology. The report states that "As technologies become more human and expand opportunities for enterprise growth, they must also create new paths for humans to thrive." The topics discussed include:
- [New Staff Announcement at FMI](https://futureofmarketinginstitute.com/new-staff-announcement-at-fmi/) - 📢 Attention everyone: The Future of Marketing Institute has some exciting news! We are pleased to announce the appointment of six new staff members for the Winter 2024 Term. Master of Marketing (MMKG) candidates Mallika Mansuri, Vincent Kwong, Taha Mustafa Shaikh, Elma Gonzales-Antimano, Ensiyah Syed, and Sarah Wade will be taking on the roles as our new Marketing Specialists. We are
- [Brands are Refining their Ad Strategies to Engage Gamers](https://futureofmarketinginstitute.com/brands-are-refining-their-ad-strategies-to-engage-gamers/) - 🎮 Advertisers have set their eyes on a new community— the gamers The gaming community is one of the biggest, diverse and fastest-growing communities, surpassing music and movies in terms of influence and revenue. As brands get a better sense of gamers’ preferences, they focus on game-specific ad tools and other cost-effective methods to reach
- [MoonPie is First Brand to Market to Extraterrestrials](https://futureofmarketinginstitute.com/moonpie-is-first-brand-to-market-to-extraterrestrials/) - 👽 Tired of targeting Gen Z? Try E.T.! 🚀 MoonPie has boldly gone where no brand has gone before with an out-of-this-world campaign that only an intergalactic demographic can understand. 🛸 Technology is being used more and more for novel and unconventional marketing strategies, allowing marketers to extend their horizons when it comes to their creativity. 👾 MoonPie
- [Hootsuite Social Trends Report](https://futureofmarketinginstitute.com/hootsuite-social-trends-report/) - 🚀 With platforms rolling out new AI features, tools and algorithm updates every day, marketers need to declutter their brains and focus on what’s important. Hootsuite's latest report discusses the major trends, challenges, and focus areas in social media. The report covers topics such as: ✅ Identifying champion platforms that yield the best ROI ✅
- [Microsoft May Check Your Mental Health Using AI](https://futureofmarketinginstitute.com/microsoft-may-check-your-mental-health-using-ai/) - ✋ Brace yourself for this: How do you feel about brands tapping into your mental health? 👀 Microsoft recently filed a patent application for computer-based "well being assessment and mitigation," which will give them the ability to understand their user’s mental state. 🔎 They will be able to collect information by tracking messages, emails, interactions or audio segments
- [Pizza Hut's Move from Web 2 to Web 3](https://futureofmarketinginstitute.com/pizza-huts-move-from-web2-to-web3/) - 🍕Pizza Hut’s brilliant move in the Web3 Pizza Hut partnered with End of the World Pizza (EOWP) to develop limited edition NFTs. By tapping into the existing Web3 culture and leveraging EOWP’s already engaged fans, Pizza Hut successfully created a buzz in the Web3 community. 👇🏼 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗶𝘁: The NFTs were a
- [Canva Marketing and AI Report](https://futureofmarketinginstitute.com/canva-marketing-and-ai-report/) - 🤨 𝗔𝗜 𝗶𝘀 𝗮 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲-𝘀𝗮𝘃𝗲𝗿, 𝗯𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝘁𝗿𝗮 𝘁𝗶𝗺𝗲 𝗻𝗼𝘄? Canva’s new report, based on a survey of 4000 marketing leaders, explores the ways AI is being adapted and changing the work life of all creative professionals. The report also covers some interesting topics like: 🌐 AI adaptability and its
- [Solos AirGo3 is a Wearable ChatGPT](https://futureofmarketinginstitute.com/solos-airgo3-is-a-wearable-chatgpt/) - 🕶️ Could Solos AirGo3 Smart Glasses Redefine Marketing Engagement? 🕶️ 🔍 Imagine glasses that aren't just an accessory but a gateway to a whole new AI hands-free experience. Solos AirGo3, priced at $199.99, acts as your personal ChatGPT co-pilot on the go, and introduces a new era of brand-consumer interaction: 🎵 It hears you, even in
- [Google's Bard Can Now Watch Videos for You](https://futureofmarketinginstitute.com/googles-bard-can-now-watch-videos-for-you/) - 🤖 Dread watching those long YouTube videos for just snippets of useful information? Google’s Bard AI can now watch those videos for you. Google is working on integrating Bard with YouTube, which will allow AI to skim through videos, answer video-related questions and suggest similar content. For instance, if you are watching a video on 'How to
- [Disney, Verizon Bring Children’s Wishes to Life with AR Experience](https://futureofmarketinginstitute.com/disney-verizon-bring-childrens-wishes-to-life-with-ar-experience/) - 💫 You can now become someone’s shooting star by just scanning the sky The Walt Disney Company and Verizon’s recent collaboration 'Wish on a Star' allows users to scan the night sky through their phones, revealing constellations representing children's holiday wishes and enables them to donate to the local Toys for Tots. 🧸 This technology demonstrates a
- [Case Study: Gucci's Web3 Playbook](https://futureofmarketinginstitute.com/case-study-guccis-web3-playbook/) - 🌟 Exploring Gucci's Digital Revolution: From Iconic Fashion to a Web3 Pioneer With over 100 years of history, Gucci has embraced reinvention and has constantly evolved to cater to the newer generations while staying true to its brand identity. Changing the perception of luxury among Gen Z, dive into this insightful report for an in-depth
- [Generative AI and Subliminal Advertising](https://futureofmarketinginstitute.com/generative-ai-and-subliminal-advertising/) - Have you ever felt an urge to buy a product for no apparent reason? Perhaps it happened after you were scrolling Instagram or watching YouTube or TV. You may have been influenced by subliminal advertising, a type of marketing where hidden words or symbols are placed in different media like TV shows, radio or print
- [Google's AI-powered Search Tool for Holiday Shopping](https://futureofmarketinginstitute.com/googles-ai-powered-search-tool-for-holiday-shopping/) - 🔎 Google is enhancing its AI-powered Search Generative Experience (SGE) for holiday shopping, enabling it to generate clothing images, suggest gift ideas, and provide virtual try-ons for hundreds of brands. In addition, Google will enable users to see items on 40 different models of different sizes, body shapes, and skin tones. 🚀 Users can refine generated images in
- [Instagram is Developing a Customizable ‘AI Friend’](https://futureofmarketinginstitute.com/instagram-is-developing-a-customizable-ai-friend/) - 👯‍♀️🤖 Instagram’s working on the next big thing: AI friends who will never steal your fries or spoil your favorite show. App researcher Alessandro Paluzzi shared screenshots revealing that Instagram users can customize their AI's race, nationality, age, personality, and interests. The AI friend would be able to chat, brainstorm and answer questions. But here’s where it
- [Introducing "Digital Out Of Hand"](https://futureofmarketinginstitute.com/introducing-digital-out-of-hand/) - 📣 FMI has invented a new advertising channel: Digital Out Of Hand! ✋ You've heard of Digital Out Of Home advertising, but what if the backdrop was your own hand? 💡 The AI Pin by Humane AI that launched last week could do just that. 🔎 Created by two former Apple executives, the AI Pin is
- [The Pace of Progress: 2024 Media Trends Report](https://futureofmarketinginstitute.com/the-pace-of-progress-2024-media-trends-report/) - Generative AI is the most disruptive technology breakthrough of the decade. From AI generated search to targeted marketing , GenAI has transformed how businesses measure success. As brands gear up to integrate AI into their operations, dentsu’s 2024 media trends report explores ten opportunities and trends expected to set up the pace of progress. The report
- [Superintelligence and the Risk of Mass Persuasion](https://futureofmarketinginstitute.com/superintelligence-and-the-risk-of-mass-persuasion/) - There’s endless conversation these days about the “existential risks” of building a super-intelligent AI. Unfortunately, the dialog often jumps over many dangers and lands instead on movie plots like Wargames (1983), in which an AI nearly triggers a nuclear war by accidentally misinterpreting human objectives, or Terminator (1984), in which an AI weapons system becomes sentient and turns against
- [Google is Making it Easier to Buy From Small Businesses](https://futureofmarketinginstitute.com/google-is-making-it-easier-to-buy-from-small-businesses/) - 📣 The future of business is small! 🛍 With a growing consumer interest in shopping local, Google's new updates to Shopping and new generative AI features will make it easier to buy from small businesses. This update comes just in time for the holiday shopping season for US shoppers! 🏷 Businesses with a Merchant Center or
- [The Retailverse, Robot BFFs and AI Surveillance](https://futureofmarketinginstitute.com/the-retailverse-robot-bffs-and-ai-surveillance/) - Welcome to another issue of the Future of Marketing Newsletter. As you can see, we're testing out a new format: a collection of stories about future-based marketing innovation and the implications for your customers or brand. We're also launching a segment called, 'The Nefarious Marketer', where we look at some of the darker possibilities that
- [Generative AI and the SEO Industry](https://futureofmarketinginstitute.com/generative-ai-and-the-seo-industry/) - 🚨 Is generative AI threatening the SEO industry? 💻 AI tools like ChatGPT will make searching the internet better than ever for users by efficiently providing an answer combed from the entire internet. But this could make SEO obsolete. 🔎 Currently, websites use SEO to convince search engines to share their content as high as possible in the
- [This AI Tool Can Turn Any Website into a Better Version of Itself](https://futureofmarketinginstitute.com/this-ai-tool-can-turn-any-website-into-a-better-version-of-itself/) - 🌟 Amelia Wattenberger, a research engineer at Adept, hyper-personalized Airbnb’s website using Adept’s AI tool. 💡 How does it work? Suppose you’re searching for a rental property that offers separate washrooms, good wifi and is located close to grocery stores & hospitals. You can feed this information into Adept, and it will customize Airbnb's website to display
- [How AI is Changing the Role of the Modern Marketer Report](https://futureofmarketinginstitute.com/how-ai-is-changing-the-role-of-the-modern-marketer-report/) - 🤖 2023 has been a transformative year for AI From retail to logistics, AI has made businesses reevaluate their operations. AI, which started as a time-saving tool, is now used to analyze, predict and segment customer data and behaviour like never before. As the ongoing AI evolution promises even more changes to the marketing landscape, Globant
- [FMI Launches on Instagram!](https://futureofmarketinginstitute.com/fmi-launches-on-instagram/) - 🎃 To launch our new Instagram account, we wanted to do something timely and fun. Do you know what a ‘Boogeyman’ is? A boogeyman is a frightening fictional character often invoked in folklore and stories to scare children into good behavior. 🦇 At the Future of Marketing Institute, we typically focus on business and brands.
- [Canva Launches Magic Studio](https://futureofmarketinginstitute.com/canva-launches-magic-studio/) - 🪄Canva celebrates its 10th anniversary with the launch of Magic Studio, an AI-powered design suite aimed at making content creation accessible to all. 💫It automates tasks like format conversion and image editing, introducing features like Magic Switch for seamless design transformation. The suite also includes text-to-video capabilities and enhanced photo editing tools. 📣Additionally, they unveiled
- [NFTs: Evolving Beyond the Winter Blues](https://futureofmarketinginstitute.com/nfts-evolving-beyond-the-winter-blues/) - 💡 The market for NFTs might be struggling during this "NFT Winter," but there are signs of life if you know where to look. 💰 PayPal's recent patent application for an NFT purchase-and-transfer system signals a growing mainstream recognition of the potential of NFTs. Meanwhile, innovative collaborations between NFT projects and established brands like Crocs
- [Coca-Cola Launches a DOOH and AR Campaign](https://futureofmarketinginstitute.com/coca-cola-launches-a-dooh-and-ar-campaign/) - ⭐️Coca-Cola has launched the '#TakeATaste Now' campaign, a nationwide digital out-of-home (DOOH) and augmented reality (AR) experience in partnership with Tesco. 🥤This innovative campaign allows consumers to interact with OOH screens via mobile devices, changing the 3D creative in real time. By scanning a QR code, users can claim a digital bottle of Coca-Cola Zero Sugar
- [2024 Trend Report](https://futureofmarketinginstitute.com/2024-trend-report/) - 🌟 From circadian fridges that mimic the sun cycle to seaweed-based takeout boxes, innovation is at an all-time high. Trend Hunter’s new report explores the technological advancements and strategies brands are implementing to enhance customer experience. Covering megatrends from ten different industries, read this insightful report to explore the ways which brands are: ✔️ Using
- [Celebrities Warn Followers of AI Deepfakes](https://futureofmarketinginstitute.com/celebrities-warn-followers-of-ai-deepfakes/) - 🛑 Celebrities warn followers not to be duped by AI deepfakes. 📲 Tom Hanks, Gayle Kings and Jimmy Donaldson (MrBeast) — with large followings in their respective realms — started a week of high-profile reactions to AI-altered images that underscore the increasing contention regarding the use of artificial intelligence and its ability to reproduce people’s likenesses regardless
- [YouTube Announces New AI-Powered Tools](https://futureofmarketinginstitute.com/youtube-announces-new-ai-powered-tools/) - 📹 YouTube is broadening its use of AI! The video platform announced several new AI-powered tools for creators, including: 📌 A new feature called Dream Screen that will create AI-generated videos and photos 📌 A new feature in YouTube Studio will generate topic ideas and outlines for potential videos, personalized to individual creators and based on
- [Meta Is Using Celebrities to Get You to Like AI](https://futureofmarketinginstitute.com/meta-is-using-celebrities-to-get-you-to-like-ai/) - ⭐️ Your favorite celebrity can now become an AI chatbot! Meta recently announced its big plans for AI and virtual reality projects, and celebrity chatbots are one of them. Aiming to entice younger audiences, Meta is beta testing 28 AI chatbots, each embodied with a personality based on celebrities like Paris Hilton, Snoop Dogg and Tom
- [2023 State of Marketing AI Report](https://futureofmarketinginstitute.com/2023-state-of-marketing-ai-report/) - 🚀 AI is the top priority of marketers this year. Marketing AI Institute and Drift teamed up and released a report that offers a deep dive into the current adoption of AI in marketing. Based on a comprehensive survey of 900 marketers, this insightful report covers topics like: ✔️ Current adoption and overall sentiments of marketers towards AI
- [Dentsu unveils 'The Artificial Client'](https://futureofmarketinginstitute.com/dentsu-unveils-the-artificial-client/) - 🔥 Dentsu unveils 'The Artificial Client'- Your AI-generated feedback buddy for all your creative work. 💡 It allows you to select one of the three AI client types and get a review by employing artificial intelligence algorithms to analyze and evaluate content ranging from advertisements to graphic designs. 🌟 The Artificial Client demonstrates how brands
- [Subliminal Advertising in Generative AI Art](https://futureofmarketinginstitute.com/subliminal-adversiting-in-generative-ai-art/) - 📣 Subliminal Advertising is beginning to appear in Generative AI Art! 🧠Subliminal advertising embeds hidden messages in various media, aiming to influence behavior without conscious recognition. One famous example is from 1957 when James Vicary asserted he flashed "Drink Coca-Cola" and "Eat Popcorn" briefly during a movie. Sales spiked. Despite that study never being
- [New Technology at New York Fashion Week](https://futureofmarketinginstitute.com/new-technology-at-new-york-fashion-week/) - 🛍️ Emergence of technology premiered at New York Fashion Week! ✨ The Nolcha Shows at New York Fashion Week 2023 showcased a fusion of fashion and technology in a "Fashionology" immersive event. It integrated digital wearables, augmented reality (AR), virtual reality (VR), interactive fashion gaming, and sustainable fashion brands. 🤝 The event exemplifies the evolving role
- [AI Documentary Startup: Turning Your Life Story into a Film!](https://futureofmarketinginstitute.com/ai-documentary-startup-turning-your-life-story-into-a-film/) - 🎬 Bidding a goodbye to traditional filmmaking, with AI, it is now possible to create a documentary about your life journey. Personalized, authentic, and touching documentaries are just a few clicks away with Orson’s storyshop.ai. 🤖 In addition to its impact on personal storytelling, this AI-driven revolution also holds immense potential for marketers. By leveraging AI-generated
- [Coca-Cola is Embracing Generative AI for Their Coke Studio Platform](https://futureofmarketinginstitute.com/coca-cola-is-embracing-generative-ai-for-their-coke-studio-platform/) - Coca-Cola is embracing generative AI for their Coke Studio platform, an innovative move in consumer-facing AI applications. The AI-powered Coke Studio offers festival attendees immersive experiences to create personalized music videos. By integrating AI, Coke aims to connect with Gen Z's passion for music, creativity, and technology, fostering brand growth and engagement. The strategy showcases
- [The Barbie Movie Media Analysis](https://futureofmarketinginstitute.com/the-barbie-movie-media-analysis/) - We all know that the Barbie Movie had exceptional marketing, but aside from the movie earning over $1 billion at the Worldwide Box Office, what did their marketing success really look like? Beyond receiving excellent reach in their marketing efforts with organic shares and viral fan-generated marketing content, the Barbie movie’s marketing was sparking meaningful
- [FMI's Top 5 AI-Generated Video Advertising Examples](https://futureofmarketinginstitute.com/fmis-favourite-ai-generated-video-advertising/) - 🤖 In the past year, the rapid evolution of AI has given marketers valuable tools to produce text, image, code, and more. However, we are far from AI’s limits. In fact, the Future of Marketing Institute believes that what we’ve seen so far in 2023 has only scratched the surface. In the past few months,
- [Paris Hilton Enters the Metaverse with Slivingland](https://futureofmarketinginstitute.com/paris-hilton-enters-the-metaverse-with-slivingland/) - ⚠️ Attention: another celebrity has jumped on the metaverse bandwagon! Introducing Paris Hilton's Slivingland – a metaverse game on Roblox featuring a fantastical city and virtual events, all in the star’s signature style. 🌟 With the metaverse, celebrities like Paris can have even more power. They can transform their brand and spark excitement through metaverse events,
- [Coca-Cola Releases New Masterpiece NFTs](https://futureofmarketinginstitute.com/coca-cola-releases-new-masterpiece-nfts/) - ✨Building upon this year's globally acclaimed "Masterpiece" campaign, Coca-Cola has now revealed an accompanying NFT assortment. 🎨 This selection features eight digital creations, with renowned artworks including Johannes Vermeer's "Girl with the Pearl Earring," Vincent Van Gogh's "Bedroom in Arles," and Edvard Munch's "The Scream." 🔗 By embracing the blockchain, Coca-Cola is setting an example for other
- [The Power of Digital Twins According to McKinsey & Company](https://futureofmarketinginstitute.com/the-power-of-digital-twins-according-to-mckinsey-company/) - Technology is once again taking marketing to the next level! 👯‍♀️ This time, through digital twins. Digital twin technology is used to create a virtual copy of real-world objects and processes. 🎯 When it comes to marketing, digital twins can help businesses minimize resource waste by optimizing campaigns before physical execution, shorten product development cycles, and get
- [Exciting Advances in Brain-Computer Interfaces and AI](https://futureofmarketinginstitute.com/exciting-advances-in-brain-computer-interfaces-and-ai/) - 🧠 The human brain's complexity is unparalleled, but AI is making strides in simulating its functions. While AI excels in tasks like math and language, it's now merging with neuroscience to unlock new frontiers. Imagine combining the human brain's capabilities with digital speed! 💡 Companies are working on brain-computer interface projects to bridge the gap
- [Brands in Web3 Report](https://futureofmarketinginstitute.com/brands-in-web3-report-free-to-download/) - 🔍 Want to know how visionary brands are spearheading their journey into the world of Web3? Well, look no further because NFT Tech (NEO:NFT) has released a report that delves deep into the realm of Web3 technology adoption by industry leaders. The report includes unique features such as: ✔ Brands ranked according to their aesthetics, originality, purpose,
- [Virtual Influencer Noonoouri Lands Record Deal](https://futureofmarketinginstitute.com/virtual-influencer-noonoouri-lands-record-deal/) - 🎶 Exciting News in Music Marketing! 🎤 Noonoouri, a metaverse avatar and teenage virtual influencer with 400,000 followers on Instagram has signed with Warner Music. 🤖 Her unique singing voice, developed using AI, is a game-changer for both music and marketing. Brands can now offer tailored and compelling audio content, significantly increasing their impact on
- [The World's First AI Fashion Magazine Has Launched](https://futureofmarketinginstitute.com/worlds-first-ai-fashion-magazine/) - 📣 Revolutionary new AI development in Fashion Marketing! 🛍 The world’s first AI fashion magazine has just launched: COPY MAGAZINE. It merges human creativity and technological innovation to redefine the possibilities of style and beauty. 🧠 This advancement has the power to change the landscape of fashion marketing. Using AI, creators now have the power to
- [The Future of AI Marketing Report](https://futureofmarketinginstitute.com/the-future-of-ai-marketing-report-free-to-download/) - 🔍 How generative AI powered with machine learning can become a game changer for small businesses. We know that marketers already have their plates full. In fact, as per a survey by Forrester, 50% of marketers agree to not achieving their marketing goals due to lack of AI adoption. A report by Intuit Mailchimp dives into the
- [ChatGPT and the Future of Marketing Education](https://futureofmarketinginstitute.com/future-of-marketing-education-chatgpt/) - As we head into another school year, many professors and educators are grappling with a difficult question: What the #%**@ do we do about ChatGPT? Way back in the last century, when Google first appeared (1998, actually), we remember debates among our academic colleagues as to whether students should be allowed to use a search
- [New Staff Announcement](https://futureofmarketinginstitute.com/new-staff-announcement/) - 📢 Attention everyone: The Future of Marketing Institute has some exciting news! The Future of Marketing Institute (FMI) is pleased to announce the appointment of six new staff members. Master of Marketing (MMKG) candidates Tianna Simbhudas, Pratik Sharma, Mahek Anwar, Shreni Jain, Alexandra Clarke, and Ramya Manoj. Rddhi Chhabra and Carla Jacobs will continue to serve as Marketing Managers at the Institute. The Future of Marketing
- [Apple's Latest Patent Application](https://futureofmarketinginstitute.com/apples-latest-patent-application/) - 🔬 A new era of marketing opportunities is on the horizon! Apple's latest patent application has captured the attention of the Future of Marketing Institute. 🤖 Apple has submitted a patent for a new 'EEG Integrated’ AirPod that serves as a brain-computer interface. The patent proposes that the device could allow users to control their other
- [The Ultimate AI Copywriting Tool Battle](https://futureofmarketinginstitute.com/the-ultimate-ai-copywriting-tool-battle/) - 🔥 Seeking the Ultimate AI Copywriting Tool? 🔍 💡 Copywriting is a vital aspect of blogs, emails, websites, ads, and social media, as it holds the power to captivate audiences, convey compelling messages, and drive actions. Well-crafted copy creates a lasting impression, builds your brand identity, and enhances engagement, ultimately influencing customers' decisions and boosting
- [LG Uplus Corp. Enters the Metaverse with Meta Slap](https://futureofmarketinginstitute.com/lg-uplus-corp-enters-the-metaverse-with-meta-slap/) - 🚀 Exciting News in the World of Fashion and Marketing! LG Uplus Corp., the mobile network operator owned by LG Corporation, is set to take a leap into the metaverse with the launch of Meta Slap, an innovative digital clothing store! A few components of this innovative endeavour reveal valuable marketing lessons: 💡The Seamless Integration
- [Influencer Marketing Hub: Digital Marketing report (2023)](https://futureofmarketinginstitute.com/influencer-marketing-hub-digital-marketing-report-2023/) - 🚀 Are you ready to join the Digital Marketing Revolution? Influencer Marketing Hub released its 2023 Digital Marketing report analyzing the marketing landscape to help you understand and harness the power of digital marketing. It provides insights from over 500 marketing professionals and touches on a wide variety of topics from marketing technologies, social media marketing,
- [It's All in Your Head: A Look at Neuromarketing](https://futureofmarketinginstitute.com/its-all-in-your-head-a-look-at-neuromarketing/) - 💡 Although the concept of neuromarketing has been around for over 20 years, with technological advances like that of Elon Musk’s Neuralink and Apple’s soon to be released Vision Pro AR/VR goggles, its implications for marketing are more relevant than ever. 🔥 With 95% of consumers’ decision-making taking place in the subconscious mind, it’s imperative
- [Future of Marketing TikTok Content Super List](https://futureofmarketinginstitute.com/future-of-marketing-tiktok-content-super-list/) - 💡Understanding the future of marketing is crucial for marketers as it empowers them to anticipate trends, leverage emerging technologies, and adapt strategies to stay ahead. TikTok is one platform that has risen in popularity for offering diverse perspectives, real-time trends and engaging content which makes it an exceptional platform for learning marketing. Gain valuable insights
- [Past Pop Culture Predicting Present Marketing: The Jetsons](https://futureofmarketinginstitute.com/past-pop-culture-predicting-present-marketing-the-jetsons/) - ⏳ The Jetsons may have been an iconic cartoon from the 1960s, but they were onto something way ahead of their time. This scene from The Jetsons presents their very own hologram, an unbelievable 3D image formed in thin air. 🚀 At the time, this was merely a crazy sci-fi idea – but today, holograms
- [ChatGPT Cheat Sheets: Part 2](https://futureofmarketinginstitute.com/chatgpt-cheat-sheets-part-2/) - 💭 ChatGPT has emerged with a strong presence in the business world, and marketers must acquaint themselves with this new technology swiftly and effectively. If you are looking to learn ChatGPT strategy quickly, this curated collection of some of the best ChatGPT Cheat Sheets we've come across are the ultimate solution! 💡 A ‘Cheat Sheet’
- [McKinsey & Company: AI-Powered Marketing and Sales Reach New Heights With Generative AI (2023)](https://futureofmarketinginstitute.com/mckinsey-company-ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai-2023/) - 🚨 Get ready for a game-changing transformation in the world of marketing and sales! This report from McKinsey & Company discusses how generative AI will disrupt marketing and sales in every sector - specifically in the areas of customer experience, growth, and productivity. Download the report for incredible insights including: 🏆 Data from surveyed commercial
- [The Ultimate Guide to Creating Metaverse Experiences for Brands](https://futureofmarketinginstitute.com/the-ultimate-guide-to-creating-metaverse-experiences-for-brands/) - 🔓 Unlocking the Metaverse with this Must-Read Guide! The Metaverse may seem complicated, but it doesn't have to be. 🔍 Discover the secrets with this guide on how to create brand experiences in the Metaverse. With topics such as defining brand objectives and unique KPIs, content creation, and marketing and promotion strategies, this comprehensive guide
- [Better Informed, Prettier Content: AI Will Transform Luxury Social Media Marketing](https://futureofmarketinginstitute.com/better-informed-prettier-content-ai-will-transform-luxury-social-media-marketing/) - Discover how AI is revolutionizing social media marketing in this article from The Drum. Luxury brands are leveraging AI to deliver personalized experiences to ultra-high-net-worth individuals, targeting this exclusive group effectively. Read on to learn how author Lily Power argues that AI will enable brands to analyze user behaviour, identify preferences, and create engaging content.
- [HubSpot: The State of Marketing Report (2023)](https://futureofmarketinginstitute.com/hubspot-the-state-of-marketing-report-2023/) - 📢 Calling all Marketers! Want to learn about what your fellow marketers are talking about? Hubspot just released an extraordinary report packed with valuable insights and predictions, based on data from over 1,200 marketers across the globe. The report unveils fascinating trends, strategies, and topics being discussed about by marketers including AI and automation, data
- [YouTube's 2023 Culture and Trends Report](https://futureofmarketinginstitute.com/youtubes-2023-culture-and-trends-report/) - ✅ Unleash the marketing potential of the ever-evolving online video landscape and revolutionize your strategies through keeping up with what's next in digital trends. 💡 YouTube's 2023 Culture and Trends report is a must-read for marketers, showcasing how tools and diversified storytelling can engage new audiences. Read how self-expression, fandom, and the rise of VTubers redefine
- [The Future of AI in Retail: Beyond the ChatGPT Hype](https://futureofmarketinginstitute.com/the-future-of-ai-in-retail-beyond-the-chatgpt-hype/) - Discover the exciting potential of AI in the retail industry, beyond the buzz surrounding ChatGPT, in this captivating article. As businesses increasingly embrace artificial intelligence technologies, the retail sector stands at the forefront of this transformative wave. This thought-provoking piece delves into the future of AI in retail and explores the untapped possibilities that lie
- [Embracing the Power of AI: Personalized Coca-Cola Designs for Global Markets!](https://futureofmarketinginstitute.com/embracing-the-power-of-ai-personalized-coca-cola-designs-for-global-markets/) - ✨ Here is an incredible example of how generative AI is revolutionizing brand design! Just take a look at these customized Coca-Cola cans tailored for different countries. This goes beyond mere aesthetics - it's a powerful testament to the potential of AI in embracing diverse cultural preferences and fostering a sense of local identity. 👏
- [Revolutionizing the Hotel Industry with NFTs](https://futureofmarketinginstitute.com/revolutionizing-the-hotel-industry-with-nfts/) - 💥 Are you ready to step into a realm where marketing meets innovation? From transforming booking management and elevating guest experiences to unlocking new revenue streams, Non-Fungible Tokens (NFTs) are a game-changer for marketers in the hotel industry! 💡 Check out this carousel post by Alessandro Benigni on our LinkedIn page to learn about the
- [Developing Brand Personas with ChatGPT](https://futureofmarketinginstitute.com/developing-brand-personas-with-chatgpt/) - 🔬 We wanted to see if AI could help marketers understand and develop brand personas. So, we asked ChatGPT to match animals, clothes, and landscapes for five major motorcycle brands. Here’s what ChatGPT came up with! 🦅 Harley-Davidson: eagle, rebellious leather jacket, rugged landscape 🦍 Hero Motocorp: gorilla, stylish leather jacket, mountainous landscape 🐆 BMW: cheetah,
- [How Marketing Creativity Is Revolutionized By Generative AI](https://futureofmarketinginstitute.com/how-marketing-creativity-is-revolutionized-by-generative-ai/) - The world of marketing and creativity is abuzz with controversy over the use of artificial intelligence (AI). On one side, humanists raise concerns about existential dangers, while technologists champion its boundless potential. But what if both perspectives are valid? In this article, author Neil Postman eloquently delves into the complex landscape of AI in marketing,
- [The Economic Potential of Generative AI Report](https://futureofmarketinginstitute.com/the-age-of-creative-ai-report/) - 🔥Generative AI is a super-hot topic, with a surge of new technologies, applications, and models introduced in recent months. Despite this, its practical value and applications remain elusive for many business professionals, including marketers. 🔍Good news: McKinsey & Company has provided some excellent insights on this technology, predicting that generative AI could potentially contribute between
- [The Age of Creative AI Report](https://futureofmarketinginstitute.com/the-age-of-creative-ai-report-2/) - 👉Are you ready to navigate the dynamic landscape of the post-ChatGPT world? Discover the fascinating realm of Creative AI and how it’s revolutionizing innovation with the Board of Innovation’s new report. The report includes powerful frameworks to help you create strategies to ensure that you stay at the forefront of this transformative wave. Plus, it features
- [Maximizing Customer Engagement: 5 Ways Marketers Can Harness ChatGPT and Generative AI](https://futureofmarketinginstitute.com/maximizing-customer-engagement-5-ways-marketers-can-harness-chatgpt-and-generative-ai/) - There are various ways that marketers can leverage ChatGPT and generative AI for marketing purposes. In this article written for The Drum, author Miri Bar Nathan highlights the potential of AI-generated chatbots for creating personalized content, enhancing customer experience, and driving conversions. Amongst its many emerging applications, utilizing AI to analyze customer data enables marketers
- [Immortalizing Celebrities Through the Power of Technology](https://futureofmarketinginstitute.com/immortalizing-celebrities-through-the-power-of-technology/) - 🤖 As technology advances, celebrities are defying the boundaries of mortality! We are entering an era where deceased celebrities can be resurrected through remarkable CGI technology, from deepfakes, to holograms, to AI voice recordings. This has far-reaching consequences for entertainment, celebrity culture, and especially, the future of marketing – sparking both excitement and ethical concerns.
- [Quick Answer: How Should CMOs Respond to ChatGPT Today?](https://futureofmarketinginstitute.com/quick-answer-how-should-cmos-respond-to-chatgpt-today/) - Are you ready to take charge of the AI revolution in marketing? To help marketing leaders stay informed about the evolving landscape of AI, Gartner has developed a comprehensive report that dives into the impact of ChatGPT on various marketing functions. Accessing this report will allow you to: ✅ Gain insights on how ChatGPT affects various
- [The ChatGPT Marketing Cheat Sheet](https://futureofmarketinginstitute.com/the-chatgpt-marketing-cheat-sheet/) - 📢 Generative AI and ChatGPT are revolutionizing marketing. But, where to begin? Here is an excellent ChatGPT 'Cheat Sheet' created by Max Rascher 🧠. It lists tools, prompts, tips, roles, and strategies to use ChatGPT more effectively. Start learning or improving your skills with ChatGPT this week! 👉 If you like this content, please subscribe
- [New data laws have redefined mobile marketing - here’s how to adapt](https://futureofmarketinginstitute.com/new-data-laws-have-redefined-mobile-marketing-heres-how-to-adapt/) - In the ever-evolving landscape of mobile advertising, the rise of data privacy regulations has significantly impacted the way marketers approach user data. Retargeting is one of the most effective marketing strategies but heavily relies on user data. With companies quickly implementing new privacy features to protect users, this article dives into the future of retargeting
- [PRIVACY LOST:  New Short Film on Dangers of Mixed Reality Technology](https://futureofmarketinginstitute.com/privacy-lost-new-short-film-on-dangers-of-mixed-reality-technology/) - Future of Marketing Institute Advisory Board Member, @Louis Rosenberg, has announced the release of a new short film entitled PRIVACY LOST. The film depicts how AI-powered immersive technologies could threaten our privacy in dangerous new ways and enable new forms of emotional and behavioral manipulation. The film’s producers call for regulation that protects our emotional privacy and
- [The Impact of Generative AI on Our Lives: Predictions and Potential for Marketing](https://futureofmarketinginstitute.com/the-impact-of-generative-ai-on-our-lives-predictions-and-potential-for-marketing/) - Generative AI has made significant advancements in the past few years, and its impact is likely to grow in the coming years. While some people are excited about the technology and the ways it could be helpful, others are concerned about the dangerous applications of this technology. This article by Ayush Jalan discusses some of the top predictions
- [Personalized Marketing and Network Slicing](https://futureofmarketinginstitute.com/personalized-marketing-and-network-slicing/) - Network slicing is an innovative technology that enables the creation of virtual networks within a physical network, each with its own resources and capabilities. As modern marketers shift their focus towards creating personalized messaging, businesses can leverage this technology to set themselves apart by delivering meaningful, personalized experiences to consumers based on their preferences and
- [Why Generative AI is a New Form of Media](https://futureofmarketinginstitute.com/why-generative-ai-is-a-new-form-of-media/) - I’ve been a technologist for over thirty years and yet there have only been three times during my career when I was certain the world was undergoing a technological revolution. The first was the PC Revolution which began in the late 1970’s and took over a decade to change society. Then came the Internet Revolution,
- [Google Bard & the Future of Marketing](https://futureofmarketinginstitute.com/google-bard-the-future-of-marketing/) - Recently, a new and exciting large language model (LLM) generative AI tool was released by Google with huge potential for the field of marketing. This article explores Google’s launch of Bard, a public beta version of a conversational AI tool for generating text responses to queries and requests, similarly to ChatGPT from OpenAI. However, Bard is developing
- [What’s Next for AI and Marketing?](https://futureofmarketinginstitute.com/whats-next-for-ai-and-marketing/) - The article by Will Russo takes a closer look at the future of AI technology in the marketing industry. It explores the ways in which AI and machine learning can be used to improve efficiency and precision in advertising campaigns. Russo highlights the growing popularity of AI and machine learning tools in marketing, with many brands and businesses already
- [Marketers Use of Generative AI: Key Insights](https://futureofmarketinginstitute.com/marketers-use-of-generative-ai-key-insights/) - This article explores the various ways that artificial intelligence (AI) continues to transform the marketing landscape. Author, Seb Joseph, highlights how AI-powered generative models are being used to automate various marketing tasks, including ad copywriting and product descriptions. This article also examines the unique challenges that marketers face when implementing AI, such as ensuring that the algorithms align
- [Navigating the Web3 Landscape](https://futureofmarketinginstitute.com/navigating-the-web3-landscape/) - Web3 is rapidly changing the way traditional brands need to approach the digital landscape, and understanding its values and principles is crucial for success. Many high-profile brands, like Porsche, have struggled with their Web3 ventures, highlighting the need for deeper understanding and community building within the Web3 space. In this insightful article, Anouk Morin discusses the lessons brands
- [ChatGPT for Marketing: Exploring the Pros and Cons](https://futureofmarketinginstitute.com/chatgpt-for-marketing-exploring-the-pros-and-cons/) - This article explores ChatGPT’s impact on marketing, highlighting benefits such as personalized recommendations and automated customer interactions. However, author Bryan Karas raises concerns regarding how ChatGPT could contribute to a "race to the bottom" in marketing. Karas argues that if companies rely too heavily on ChatGPT for their marketing efforts, this may decrease the quality of customer interactions and
- [Web3 Era: 3 Ways to Embrace the Future Now](https://futureofmarketinginstitute.com/web3-era-3-ways-to-embrace-the-future-now/) - Web3 is not just the future; it is the present. This new era of the internet has the potential to expand online ownership and authenticity beyond the control of corporate gatekeepers. Ben Plomion notes that while there are many articles that talk about what Web3 means for businesses, few provide ideas on how to incorporate it in
- [What’s Next in influencer Marketing](https://futureofmarketinginstitute.com/whats-next-in-influencer-marketing/) - Influencer marketing continues to serve as a powerful tool for brands to reach and engage their target audiences. In this article, Kristina Monllos explores an exciting new era of influencer marketing. Brands are currently seeking more authentic content, which has led them to shift their focus to collaboration with influencers in a new capacity as creative directors. Influencers
- [Artificial Intelligence in Content Marketing](https://futureofmarketinginstitute.com/artificial-intelligence-in-content-marketing/) - ‘What if AI became a virtual copywriter? Just imagine what would happen if your content marketer had access to your best-performing pieces and was able to produce original content that is just as good as a professional. Yes, this is one future scenario of the content marketing revolution”. That is what AI itself has to
- [AI Marketing Super List](https://futureofmarketinginstitute.com/ai-marketing-super-list/) - Discover the ultimate resource for AI Marketing enthusiasts! The Future of Marketing Super List contains 12 insightful documents (327 pages) covering AI marketing tools, strategy, use cases, and future predictions. Don't miss out on this must-read for marketers, entrepreneurs, and anyone interested in the intersection of AI and marketing. 32 Ways to use ChatGPT for
- [Monetizing Generative AI Chatbots](https://futureofmarketinginstitute.com/monetizing-generative-ai-chatbots/) - As AI technology continues to advance, businesses are exploring new ways to monetize it. One such avenue is the use of AI chatbots for advertising purposes, such as embedded product placement ads. However, this raises ethical concerns around transparency and disclosure to users, as well as the need for regulations and guidelines surrounding the use
- [The Future of Virtual Reality and Olfactory Marketing](https://futureofmarketinginstitute.com/the-future-of-virtual-reality-and-olfactory-marketing/) - In this article, Webb Wright explores scent marketing as a valuable tool in creating memorable marketing experiences. Specifically, he discusses the use of olfactory senses in the virtual world as this provides a unique experience for users. Wright examines the challenges at hand as this technology evolves, highlighting privacy concerns and potential complications. Despite these challenges, the possibilities
- [Phygital NFTs: The Amalgam of Digital & Physical Collectibles](https://futureofmarketinginstitute.com/phygital-nfts-the-amalgam-of-digital-physical-collectibles/) - NFTs, or non-fungible tokens, have taken the world by storm, ushering in a new era of ownership and digital scarcity. They have gained popularity in recent years, allowing for the buying, selling, and trading of unique digital assets on blockchain networks, leading to a surge in interest in digital art, music, and collectibles. In his article, Arunkumar Krishnakumar
- [Ethical Marketing in the Metaverse](https://futureofmarketinginstitute.com/ethical-marketing-in-the-metaverse/) - We invite FMI followers to listen to the captivating "Ethics in Marketing" podcast, where host Mikhail Myzgin engages in a riveting conversation with AR/VR trailblazer, Dr. Louis Rosenberg. This podcast episode delves into the potential dangers of advertising in the metaverse, an immersive virtual reality world. As technology advances and we enter a new era of advertising, it's
- [Impact of ChatGPT on News Sources](https://futureofmarketinginstitute.com/impact-of-chatgpt-on-news-sources/) - Google has announced that its new AI-powered chatbot, Bard, will become more widely available to the public in the coming weeks. The announcement comes just as Microsoft is expected to unveil a new version of its search engine, Bing, incorporating ChatGPT, a conversational generative AI, into its system. The new Bing allows users to chat
- [Steering your business into the Metaverse: A CEO’s guide to successfully navigating the metaverse.](https://futureofmarketinginstitute.com/steering-your-business-into-the-metaverse-a-ceos-guide-to-successfully-navigating-the-metaverse/) - The metaverse, which is seen as the next iteration of the internet, has gained significant attention and investment in recent years. With an estimated market value of between $200 billion to $300 billion and potential growth to $4 trillion to $5 trillion by 2030, the metaverse is drawing the attention of CEOs across industries. With
- [What To Expect for Web3 Businesses in 2023](https://futureofmarketinginstitute.com/what-to-expect-for-web3-businesses-in-2023/) - The adoption of Web3 models may not be as far away as you think. Web3 business models are expected to increasingly gain popularity in the coming year, providing vast possibilities for the way that businesses operate. In this article, Lisa D. Jenkins (editor at Social Media Examiner) examines several Web3 business trends for 2023 that
- [Brands are finding new ways to advertise in your car](https://futureofmarketinginstitute.com/brands-are-finding-new-ways-to-advertise-in-your-car/) - With the continued, rapid development of AR/VR technologies, not only is the content of marketing rapidly changing but so are the ways that we are reaching consumers. Moving forward, it will be critical for marketers to find ways to integrate further into the lives of consumers in ways that allow for deeper personalization of marketing
- [Machine Learning for SEO and Marketing](https://futureofmarketinginstitute.com/machine-learning-for-seo-and-marketing/) - Imagine being able to instantly turn text into images for advertisements, or automatically write content for blog posts. With the advancement of technology, marketers are now able to revolutionize the content generation process using artificial intelligence and machine learning algorithms. So, how will these new forms of content affect search engine optimization? In this article, Dave
- [Impact of ChatGPT on SEO and Content Marketing](https://futureofmarketinginstitute.com/impact-of-chatgpt-on-seo-and-content-marketing/) - ChatGPT is marketing’s latest buzzword that is impacting the marketing industry in substantial ways. Marketers are discovering how this natural language processor helps them with routine SEO tasks such as organizing topics and keywords and content marketing tasks such as conducting initial research. In this article, Mindy Weinstein dives into your burning questions about ChatGPT
- [Marketing in the Metaverse](https://futureofmarketinginstitute.com/marketing-in-the-metaverse/) - The metaverse is still in its early stages but has the potential to become a major platform for brands to engage with consumers in a more immersive and interactive way. The article in Thothorca suggests that brands may use the metaverse to create virtual experiences and events, such as virtual product launches or concerts, and
- [Why advertising needs to get personalized](https://futureofmarketinginstitute.com/why-advertising-needs-to-get-personalized/) - Today's digital-first retail market space is tough for brands to stand out from the competition using just the traditional marketing mix strategies. Adapting to the new advancements, some companies are offering personalized experiences to be able to successfully retain their customer’s loyalty. However, recent regulatory obstacles make it difficult for an average retailer to adapt
- [Changing Retail Strategy with AR Technology](https://futureofmarketinginstitute.com/changing-retail-strategy-with-ar-technology/) - Over the past decades, retail has shifted from the status quo, and people are also changing the way they used to shop. With this, advertisers are required to think outside the box to immerse their audiences in every stage of the shopping journey. With the shopping season at its peak marketers have hundreds of ownable
- [Virtual showroom’s immersive experience succeeds in garnering customer attention](https://futureofmarketinginstitute.com/virtual-showrooms-immersive-experience-succeeds-in-garnering-customer-attention/) - The attention span of customers is already short, and brands are competing with each other to grab that. With this, experiential marketing plays an important role in being relevant by adapting interactive technologies that maximize brand awareness. This article talks about one of the best examples of experiential marketing i.e., virtual showrooms. It talks about how virtual
- [Privacy and Cybersecurity for Retailers in the Metaverse](https://futureofmarketinginstitute.com/privacy-and-cybersecurity-for-retailers-in-the-metaverse/) - Have you ever thought about how much information you reveal during your typical visit to a clothing store? Your weight, clothing preferences and more personal information can be collected and stored. In the metaverse, where everything is immersive and data collection can be even more detailed, retailers must be aware of privacy and cybersecurity challenges that they will face. In this article, Kristin Madigan, Jacob Canter, and Alexis Ward dive into privacy and cybersecurity issues for retailers entering the metaverse. They discuss important questions, including what privacy laws are applicable to retailer who hosts customers from different regions
- [How Will Voice Search Change Marketing?](https://futureofmarketinginstitute.com/how-will-voice-search-change-marketing/) - Data shows that in the US, 35% of households own a smart speaker. It is predicted that by the year 2025, this number is expected to rise to 75%. Therefore, marketers have a big opportunity to leverage this into strategizing their next marketing goals. In this article, Dr. Mark van Rijmenam writes about voice search and
- [Diversity in the Metaverse: What Role Will Virtual Influencers Play?](https://futureofmarketinginstitute.com/diversity-in-the-metaverse-what-role-will-virtual-influencers-play/) - Virtual Influencers isn’t just a pie-in-the-sky idea anymore. They are everywhere, with millions of followers from our Instagram to Metaverse. They are changing the way we perceive brands. With the advancement of technology, marketers can now create and design artificial humans known as virtual influencers who will influence consumers for a product or service. In
- [Investments in Metaverse by Marketers](https://futureofmarketinginstitute.com/investments-in-metaverse-by-marketers/) - Metaverse is rapidly gaining popularity even before it has been completely launched. This has led to CMOs thinking about strategies to market their brands and products in this digital environment before it exists. They have already started investing in metaverse-like technologies to enter the digital arena. In this article, Sudipto Ghosh mentions the emerging investments by
- [A Guide on How to Design a Strategy For AI Marketing](https://futureofmarketinginstitute.com/a-guide-on-how-to-design-a-strategy-for-ai-marketing/) - One of the most important trends in the future of marketing is Artificial Intelligence. Proficient Market Insights predict that the Global Artificial Intelligence market is expected to grow at a CAGR of 29.6% during the forecast period 2022-2028. By using AI technologies like data models, algorithms and machine learning, marketers will be able to optimize budgets, tailor
- [The Future of Advertising is Personal](https://futureofmarketinginstitute.com/the-future-of-advertising-is-personal/) - AI is a part of everything we do, whether we are aware of it or not. We use facial recognition or voice recognition, or biometrics when we open our smart devices. We go through Amazon’s personalized recommendations when we shop online. We rely on Google Maps or Apple Maps to get from points A to
- [The Metaverse: from Marketing to Mind Control](https://futureofmarketinginstitute.com/the-metaverse-from-marketing-to-mind-control/) - Image by Louis Rosenberg w/Midjourney The Metaverse: from Marketing to Mind Control Louis Rosenberg, PhD The United Nations Human Rights Council recently adopted a draft resolution entitled Neurotechnology and Human Rights [1]. It’s aimed at protecting humanity from devices that can “record, interfere, or modify brain activity.” To describe the risks, the resolution uses euphemistic
- [State of Marketing in the Web 3.0 Era](https://futureofmarketinginstitute.com/state-of-marketing-in-the-web-3-0-era/) - We have all seen and experienced technological transformation in the last two decades. From Web 1.0 to now Web 3.0, businesses have adapted themselves to the advancements. A decentralized network potential for web 3.0 gives marketing specialists a space for creative innovations. In this article, Karan Virdi, explains how semantic web technology and how it opens
- [AI-Powered Marketing Automation](https://futureofmarketinginstitute.com/ai-powered-marketing-automation/) - Marketing is often deluged by the growing volume and velocity of data. Technological advancements allow companies to benefit from marketing automation tools to streamline and measure marketing tasks and workflows. However, human input is still required when data needs to be translated into decisions. Here comes AI-powered marketing automation, which can help to learn critical
- [Virtual Influencers and the Future of Influencer Marketing](https://futureofmarketinginstitute.com/virtual-influencers-and-the-future-of-influencer-marketing/) - Recent years have seen the rise of CGI/Virtual Influencers. Lil Miquela or Miquela Sousa is one of the most popular virtual influencers who is considered a musician, change seeker, and style visionary. She was also featured in TIME magazine under the ’25 most influential people on the internet’. She has over 2M followers on Instagram, which
- [“Face the future”, businesses leverage facial recognition for targeted marketing](https://futureofmarketinginstitute.com/face-the-future-businesses-leverage-facial-recognition-for-targeted-marketing/) - Walgreens was one of the first big names to launch a public facial recognition advertising campaign in 2019 with their ‘smart coolers,' which are beverage fridges outfitted with facial scanners. The scanner could determine the age and gender of shoppers. The fridges targeted different ads to different people based on the information gathered by the
- [The Future of Fashion Is Digital](https://futureofmarketinginstitute.com/the-future-of-fashion-is-digital/) - Crowned one of Gartner's top five impactful technologies of 2022, the metaverse is marketing's latest buzzword. For those unfamiliar with the term, the metaverse is a future in which humans will interact and exist in a digital world through technologies like augmented and virtual reality (AR/VR) and holograms. This digital revolution is old news for the fashion industry:
- [Dress Code: The Future of Fashion in the Metaverse](https://futureofmarketinginstitute.com/dress-code-the-future-of-fashion-in-the-metaverse/) - Tim Maughan, the author of this week’s article from Esquire magazine, describes the metaverse as a shared virtual space where all the Internet services and platforms come together and are accessible through a unified interface. Meta envisions the Metaverse as a place where people will come to share experiences with friends, strangers, and celebrities. Maughan describes the
- [How Blockchain Is Transforming Marketing: Four Effective Ways](https://futureofmarketinginstitute.com/how-blockchain-is-transforming-marketing-four-effective-ways/) - We have often associated blockchain with digital currency. The reason is, blockchain technology has not been fully explored by other industries to associate it with them. Blockchain is a decentralized distributed database which stores information as a chain of blocks. It is a secure source because it is decentralized, and users have access to the
- [Metaverse for publishers: What’s the long-term potential with AR and VR?](https://futureofmarketinginstitute.com/metaverse-for-publishers-whats-the-long-term-potential-with-ar-and-vr/) - Almost all industries are adapting themselves to new future technologies to keep up with changing times. Among these, is the publishing industry which seems to be taking the lead in virtual immersion. The art of storytelling can be enhanced with the power of technology and publishers are making the best use of metaverse, AR, and
- [Is It Time For a “Humanity Tax” On AI Systems?](https://futureofmarketinginstitute.com/is-it-time-for-a-humanity-tax-on-ai-systems/) - As we look to a future that becomes increasingly automated by artificial intelligence, many economists, sociologists, and philosophers believe we may need to supplement the income earned by workers to compensate for reduced employment opportunities. Sometimes referred to as Universal Basic Income (UBI) or Partial Basic Income (PBI), the basic concept has gained momentum in
- [Future of Billboard Advertising](https://futureofmarketinginstitute.com/future-of-billboard-advertising/) - The adoption of digital billboards means that OOH advertising no longer needs to be static with the same generic message targeted to everyone who walks past it. Over the past few years, the advancement of technology and the creativity of marketers have come together to create memorable outdoor advertising experiences. For instance, in 2013, British
- [Brand Loyalty 2.0: Why NFTs Are the Future of Digital Marketing](https://futureofmarketinginstitute.com/brand-loyalty-2-0-why-nfts-are-the-future-of-digital-marketing-2/) - The advancement of AI, while a spectacle, is worrying marketers and innovators. With machines now able to generate content, they are seemingly taking human jobs. Creative jobs could be next, with recent AI-written articles garnering attention. So, will machines take over content marketing? Michael Brenner, CEO of Marketing Insider Group, says no, and in his recent
- [Marketing in the Metaverse: A Fundamental Shift](https://futureofmarketinginstitute.com/marketing-in-the-metaverse-a-fundamental-shift/) - (Image created using Midjourney software by Louis Rosenberg) Like it or not, the word “Metaverse” will be with us for quite some time.1 It is not a particularly pretty word and is often awkwardly defined. It relates most broadly to a vision of the future in which we humans conduct a significant portion of our
- [The Metaverse in Retail: A Game-Changer That’s Not Ready Yet](https://futureofmarketinginstitute.com/the-metaverse-in-retail-a-game-changer-thats-not-ready-yet/) - The metaverse is changing how consumers shop but is this technology ready for widespread use? Probably not, with metaverse-related innovations requiring at least another decade to achieve mainstream status. Yet, companies can start preparing for this imminent digital revolution by rethinking how they build their technology stacks and shape their customer journies. In his recent
- [Virtual Beings: A New Internet-Native Medium for Shared Storytelling](https://futureofmarketinginstitute.com/virtual-beings-a-new-internet-native-medium-for-shared-storytelling/) - Virtual beings are no longer limited to virtual worlds. Increasingly, these virtual entities and characters are crossing into the physical world through social media interactions, shared mediums like games and internet-native spaces, and hologram technology. In their recent article for Medium, research analyst Justin McAfee examines virtual beings. First, McAfee defines, reviews, and briefly discusses
- [MAICON 2022](https://futureofmarketinginstitute.com/maicon-2022/) - Artificial intelligence is the foundation for many future marketing topics: consumer tracking, hyper-personalization, voice assistants and more. Companies and brands have two choices: adopt AI and thrive or ignore it and become obsolete. The Marketing Artificial Intelligence Conference (MAICON) is the perfect learning opportunity. The conference brings together top brand marketers, entrepreneurs, AI researchers, authors,
- [Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models](https://futureofmarketinginstitute.com/metaverse-commerce-understanding-the-new-virtual-to-physical-and-physical-to-virtual-commerce-models/) - Ecommerce and physical retail have dominated the buying and selling landscape for years. It seemed as if companies were only concerned with selling in person or online. However, the metaverse has shed light on new types of commerce that allow brands to transcend the traditional eCommerce and physical retail models. In a recent article for
- [Brand Loyalty 2.0: Why NFTs Are the Future of Digital Marketing](https://futureofmarketinginstitute.com/brand-loyalty-2-0-why-nfts-are-the-future-of-digital-marketing/) - Since the 1990s, the world wide web has seen incredible advancements. We can divide this progression into three parts: Web1, 2, and 3. Web1 focused on building awareness and driving traffic to websites. Web2 concentrated on engagement and building relationships with customers, primarily through social media. Now, we are entering Web3, where authenticity, trust,
- [Does AR Advertising Work?](https://futureofmarketinginstitute.com/does-ar-advertising-work/) - Yes. In more ways than you might think. AR advertising has been shown to outperform traditional digital advertising on several key metrics. Why is this, and how can brands benefit best? AR drives brand awareness, ad recall, and many other metrics Meta’s Foresight group recently conducted a study which found that augmented reality “can significantly increase campaign
- [Virtual Environment Optimization (VEO) Is Coming. Ready for It?](https://futureofmarketinginstitute.com/virtual-environment-optimization-veo-is-coming-ready-for-it/) - Virtual and augmented reality is altering the marketing landscape, and companies must prepare for the future of virtual marketing. In his recent article, Taylor Kurtz, owner of Crush the Rankings, calls this preparation "virtual environment optimization (VEO)." Kurtz then defines and discusses the details of this new term. According to Kurtz, VEO is "working within
- [The Scary World of Marketing and Children’s Toys](https://futureofmarketinginstitute.com/the-scary-world-of-marketing-and-childrens-toys/) - The storyline of a children’s doll coming to life has long been a concept in horror movies and TV. From Talky Tina in the TV series The Twilight Zone to silver screen Chucky, sentient dolls have always fascinated us. Fortunately, in real-life we don’t have evil demons like Talky Tina and Chucky running around causing
- [How Will the Metaverse Revolutionize Immersive Customer Experiences?](https://futureofmarketinginstitute.com/how-will-the-metaverse-revolutionize-immersive-customer-experiences/) - We could see the metaverse undergoing considerable growth in the next few years. Predictions have the metaverse reaching $800B by 2024, and Gartner suggests that 25% of people will spend at least an hour a day in this digital world by 2026. Nowadays, shopping isn't exciting enough for consumers. They want to be sold products
- [Facial Recognition Advertising: The New Way to Target Ads to Consumers](https://futureofmarketinginstitute.com/facial-recognition-advertising-the-new-way-to-target-ads-to-consumers/) - Facial recognition advertising is an innovative, personalized form of marketing that introduces as many opportunities as it does concerns. Sensors recognize customers' faces and change how an ad appears to them in real-time. This advancement only exists in large national chains, but small businesses are expected to join this trend soon. In her recent article,
- [A Primer on Web3 Marketing: What You Need to Know to Stay Ahead](https://futureofmarketinginstitute.com/a-primer-on-web3-marketing-what-you-need-to-know-to-stay-ahead/) - As technology evolves, so too does the world wide web. We are sprinting head-first into the Web 3.0 era. Web 1.0 was characterized by static pages and images, whereas Web 2.0 was bi-directional. Users read data but also wrote their own, thanks to advancements in social media. Now, for Web 3.0, we are entering the
- [Marketing in the Metaverse: An Opportunity for Innovation and Experimentation](https://futureofmarketinginstitute.com/marketing-in-the-metaverse-an-opportunity-for-innovation-and-experimentation/) - The metaverse's definition varies with every source, but there are overlapping points between each. Experts agree that the metaverse encompasses immersive environments, exists in real-time, spans multiple virtual worlds, is powered by a fully functioning virtual economy, and provides users with virtual identities and agency. It also offers a new landscape for marketers to engage
- [How the Digital Transformation is Enhancing the Customer Experience](https://futureofmarketinginstitute.com/how-the-digital-transformation-is-enhancing-the-customer-experience/) - As technology and digital services evolve, retail stores are expected to create seamless, omnichannel experiences that synchronize in-store and digital features. This mix of physical and digital, dubbed "phygital," is vital for enticing future customers, with 73% of buyers pointing to customer experience as an essential factor in their purchasing decision. A recent StarDust article outlines phygital
- [An Evolving Strategy For The Emergent Metaverse: A Web3 Manifesto For Brands And Artists](https://futureofmarketinginstitute.com/an-evolving-strategy-for-the-emergent-metaverse-a-web3-manifesto-for-brands-and-artists/) - With the introduction of Web3 comes new ways for brands to interact with consumers. The latest iteration of the world wide web, rooted in blockchain technology, is a gold mine of unexplored marketing potential. Still, it is daunting enough to intimidate companies who do not have the time or resources to research this new tech. Cathy
- [The Ultimate Guide to Virtual Reality Marketing in 2022](https://futureofmarketinginstitute.com/the-ultimate-guide-to-virtual-reality-marketing-in-2022/) - No longer is virtual reality (VR) a far-off, science-fiction fantasy. Brands are now adopting the technology into their marketing practices. Industries like tourism and retail use VR to render 3D models of their services, while the entertainment industry uses the technology to create immersive, interactive, and informative customer experiences. By 2030, VR and AR could
- [Fixing Social Media Requires a New Approach](https://futureofmarketinginstitute.com/fixing-social-media-requires-a-new-approach/) - As a toddler you surely dropped a toy and watched it fall to the ground. Do that many times and your brain generalizes the phenomenon, building an accurate mental model of gravity. That model has allowed you to successfully navigate your world, not once jumping to your death off a high cliff or out an
- [What Marketing in the Metaverse Will Look Like](https://futureofmarketinginstitute.com/what-marketing-in-the-metaverse-will-look-like/) - To some, the metaverse is the next evolution of the internet: an open, engaging, 3D, shared digital space in which users will work, play, shop, and exist. Others consider the term a buzzword—just another trendy concept that will never come to fruition. Regardless of this debate, the metaverse proves to be an enticing frontier for
- [The Future of Digital Smell in Marketing](https://futureofmarketinginstitute.com/the-future-of-digital-smell-in-marketing/) - Imagine you are sitting in a cozy armchair in front of your TV set, and you suddenly see a commercial about your favorite brand’s new collection of scented candles. You hear a velvety voice in the commercial that tells you the new offerings, and then a subtle smell of a scented candle emanates from your
- [The Future of Shopping: Here’s What Retail Will Look Like in 2030](https://futureofmarketinginstitute.com/the-future-of-shopping-heres-what-retail-will-look-like-in-2030/) - Consumer trends and demands are constantly shifting, but the pandemic has boosted these changes into overdrive. Advancements in interactive technology are allowing brands to keep up with this rapid evolution. By 2030, the shopping scene will see drastic changes in fast purchasing, personalization, digital fashion, supply chain and logistics, and sustainability. In her recent article,Syte CEO Vered
- [The Future of Marketplaces in Fashion](https://futureofmarketinginstitute.com/the-future-of-marketplaces-in-fashion/) - The more we marketers make the process of buying easier, the more the possibility of the customers to make a purchase. In their recent article, Business of Fashion describes how shoppable advertising is the way to go for e-commerce brands to drive purchases. As a result, we can see brands like Amazon experimenting with different
- [How Augmented Reality Can — and Can’t — Help Your Brand](https://futureofmarketinginstitute.com/how-augmented-reality-can-and-cant-help-your-brand/) - More than half of the retailers are still skeptical about introducing augmented reality to their stores. One of the reasons for this is the return on investment. Although it is a great engagement tool, will investing in this technology contribute to the bottom line? Sandeep R. Chandukala, Srinivas K. Reddy, and Yong-Chin Tan answer this
- [Marketing with NFTs](https://futureofmarketinginstitute.com/marketing-with-nfts/) - As a marketer, you may know what a Non-Fungible Token is but might be struggling with developing one for your brand. In his recent article on block.co, Zein Chamas discusses how and why brands can use NFTs for marketing. He states the various ways in which marketers can use NFTs like raising brand awareness, building
- [Sweet Dreams or Nightmares:  The Future of Advertising in Dreams](https://futureofmarketinginstitute.com/sweet-dreams-or-nightmares-the-future-of-advertising-in-dreams/) - Introduction The great Canadian futurist and philosopher of media, Marshall McLuhan, once said: “We shape our tools and thereafter our tools shape us”. However, could we have ever imagined that our tools may have the potential to control our dreams? Pink Floyd saw it coming in their song ‘Welcome to the Machine’ (3:14 – 4:29).
- [Brands boldly embracing the Metaverse](https://futureofmarketinginstitute.com/brands-boldly-embracing-the-metaverse/) - While many brands are still trying to understand the metaverse, a growing number have already made the leap into this emerging space. In her recent article, The Drum journalist Dani Gibson describes some of the brands that have already entered this dynamic marketing landscape. Gibson discusses how fashion brands are using gaming platforms to
- [Ban Online Behavioral Advertising](https://futureofmarketinginstitute.com/ban-online-behavioral-advertising/) - Online behavioral advertising involves the tracking of consumers’ online activities in order to deliver tailored advertising. The practice, which is typically invisible to consumers, allows businesses to align their ads more closely to the inferred interests of their audience. While advertisers have been using online behaviour advertising to generate huge profits for many years, the
- [NFT Marketing: The Ultimate Beginner’s Guide](https://futureofmarketinginstitute.com/nft-marketing-the-ultimate-beginners-guide/) - Spending thousands of dollars on a digital image, video or a gif sounded unreal until a couple of years ago. Today many brands are jumping on the bandwagon and using Non-fungible Tokens for marketing. But what is an NFT? How does selling a digital image, video or a gif help brands and customers alike? In
- [Is the Future of Merch in the Metaverse?](https://futureofmarketinginstitute.com/is-the-future-of-merch-in-the-metaverse/) - Marketing news is filled with discussion of the Metaverse and Non-Fungible Tokens (NFTs). But are those even real, or is it all just hype? If you have been reading about them, you may know that brands are taking them seriously. And if you do not know exactly what they are what you can do, then
- [Customer Experience in the age of AI](https://futureofmarketinginstitute.com/customer-experience-in-the-age-of-ai/) - Imagine walking past your favourite coffee shop, and your phone beeps with a notification offering an exclusive, time-limited discount. You may not think twice and immediately enter the shop and place your order. Once you make a purchase, your data like your personal information and buying behaviour is captured embedded into AI-enabled tools. This information
- [Are Digital Humans the Future of Customer Experience?](https://futureofmarketinginstitute.com/are-digital-humans-the-future-of-customer-experience/) - Have you ever wondered how it would feel to have your favorite celebrity provide a solution to your product queries? You may soon get to experience it! In her recent TechCrunch article, Rebecca Bellan discusses how Soul Machines, a company based out of New Zealand, creates lifelike digital humans that will interact with people in real-time. These digital
- [The Future of Contactless Commerce](https://futureofmarketinginstitute.com/the-future-of-contactless-commerce/) - The pandemic has accelerated the need for contactless activities, and the shopping industry is rapidly adapting to it. Using virtual reality, fashion retail stores are transforming the way their visitors' shop without compromising on the quality of customer experience. With Radio-frequency-identification (RFID) tags installed on products and using their smartphones, customers can simply scan and
- [Voice and Sound Intelligence in the Future of Marketing](https://futureofmarketinginstitute.com/voice-and-sound-intelligence-in-the-future-of-marketing/) - Imagine you have a cold or flu and are resting at home. You ask your Alexa digital assistant to play some soft music to help you get ready for a much-needed nap. As you speak, Alexa detects a sniffle or cough in your voice. Before playing the song, Alexa suggests medication, such as cough drops
- [The Uncertain Future of Facial Recognition for Marketers](https://futureofmarketinginstitute.com/the-uncertain-future-of-facial-recognition-for-marketers/) - Unlocking your phone by using your face is all fun and games until you realize the amount of data you are providing to companies in exchange for convenience. Firms collect this biometric information to create faceprints, which are then used to understand your identity and keep a record of your activities. Perhaps you would find
- [6 Reasons Why Virtual Influencers Will Be Essential for Social Media and Metaverse Strategies](https://futureofmarketinginstitute.com/6-reasons-why-virtual-influencers-will-be-essential-for-social-media-and-metaverse-strategies/) - Following digital avatars on social media sound like science fiction only a few years ago. But today these digital creations are exploding in popularity. These characters can then be trained, using machine learning, to mimic human-like expressions. And as a result, an influencer can be created that looks just like a normal human being. Lil Miquela,
- [Virtual Clothing Try-On](https://futureofmarketinginstitute.com/virtual-clothing-try-on/) - The ongoing pandemic is increasing brands usage of ‘Virtual try-ons’. Virtual try-ons make use of virtual and augmented reality to offer an immersive experience to the consumer. A buyer can choose the required size, color and type of the outfit and try it on themselves or their virtual avatar. No visit to the physical store
- [Privacy and the Metaverse](https://futureofmarketinginstitute.com/privacy-and-the-metaverse/) - The Metaverse, a new digital universe enabled by VR and AR, is on the way. This new digital environment will present unprecedented challenges to privacy. With headsets, glasses, and other gadgets monitoring each and every action, the amount of data we share with brands will increase significantly. In an excellent article, Louis Rosenberg discusses the privacy
- [Virtual Influencers in the Metaverse](https://futureofmarketinginstitute.com/virtual_influencers_in_the_metaverse/) - Virtual influencers are CGI creations that are meant to mimic real-life influencers. They appear real and post pictures of themselves doing everyday activities: hanging out at the beach, eating out with friends, shopping, riding a bike, travelling etc. The goal of these digital creations, however, is the same as with real influencers. That is, they
- [Advertising Opportunities Abound in the Metaverse](https://futureofmarketinginstitute.com/advertising-opportunities-abound-in-the-metaverse/) - The metaverse presents an entirely new vector for advertisers and marketers to reach their audiences. This technology signals a move beyond traditional advertising toward creating brand experiences that are more engaging and exciting than what customers experience with digital advertising today. The major benefit of the so-called ‘in-world advertising’ and product placement is that it
- [The Future of Virtual Reality Marketing and the Customer Experience](https://futureofmarketinginstitute.com/the-future-of-virtual-reality-marketing-and-the-customer-experience/) - We have reached a point in time where browsing disorganized aisles and waiting hours in line at a checkout in brick-and-mortar retail locations is no longer the norm. Customers are even growing tired of the aimless scrolling of 2D product images on ecommerce websites. Today, 80% of customers are searching for brands that offer hyper-personalized
- [The Future of Marketing in Retail Banking](https://futureofmarketinginstitute.com/the-future-of-marketing-in-retail-banking/) - Financial companies that want to improve marketing performance are increasingly turning to leading-edge technologies such as artificial intelligence (AI) and augmented / virtual / mixed reality (AR / VR / MR) to improve the return on their investment. This article will focus on emerging developments in retail banking: Finfluencers and the increasing use of technology
- [The Future of Stadium Marketing](https://futureofmarketinginstitute.com/the-future-of-stadium-marketing/) - The Future of Stadium Marketing As consumers begin to safely re-enter stadiums for sporting events or concerts after the COVID-19 pandemic, marketers are looking forward to the opportunity as well. Stadiums have become and will continue to be a marketer's dream to acquire valuable consumer data and influence purchasing decisions through the innovative technologies that
- [The Internet of Senses and the Future of E-commerce](https://futureofmarketinginstitute.com/the-internet-of-senses-and-the-future-of-e-commerce/) - Imagine you are purchasing a perfume as a gift for someone in your life. You visit the store, touch and inspect the bottles, smell-test the perfumes, feel their weight and size, and end up making a purchase. In this scenario, your purchase was driven by the use of multiple senses. For decades, marketers have focused
- [AR Glasses & The Future of Marketing](https://futureofmarketinginstitute.com/ar-glasses-the-future-of-marketing/) - Over the past several years, augmented reality (AR) has broken down traditional marketing barriers and created a new experiential marketing form. In 2020, we saw augmented reality used in the marketing of wine, beauty products,retail shopping,magazines, and grocery stores to name a few. This use of AR has revolutionized product engagement and customer experience for
- [Neuromarketing and the Future of Marketing Research](https://futureofmarketinginstitute.com/neuromarketing-and-the-future-of-marketing-research/) - Imagine you are a marketing researcher hired by a mid-sized clothing company to find out whether consumers will respond favourably to a new clothing line. Although this is a big task, you are not worried because you are able to answer this question quickly and easily with a new technology you have just gotten your
- [Why Cars are the Future of Marketing](https://futureofmarketinginstitute.com/why-cars-are-the-future-of-marketing/) - When most people think about the next generation of vehicles, they think about self-driving cars. Driverless technology is without a doubt an exciting area of development for the future of cars. However, connected vehicles have the potential to revolutionize the marketing landscape and the relationship between drivers and their cars. Connected Cars A ‘connected’ device,
- [FOMI Twitter Launched](https://futureofmarketinginstitute.com/fomo-twitter-launched/) - The Future of Marketing Institute is pleased to announce that we just launched our Twitter. At our Twitter, you can read the latest thinking by our Executive Director and Institute staff. We believe you will find interesting, and surprising ideas, about the future of marketing by following our Twitter: https://twitter.com/thefuturemktg We look forward to seeing
- [Deepfakes Will Influence The Future Of Marketing — Whether We Want It Or Not](https://futureofmarketinginstitute.com/deepfakes-will-influence-the-future-of-marketing-whether-we-want-it-or-not/) - re we entering the new era of distorted reality, or are we already in it? With great advancements in deepfake technology, comes greater responsibility. The surge in deepfake technology has triggered a concern for the future of our privacy, democracy, and of course — our reality.
- [The Future of Marketing Beauty Products](https://futureofmarketinginstitute.com/future-of-marketing-beauty/) - Between 2020 and 2024, the global cosmetic skincare market size is projected to grow by $38.03 billion. Skincare and cosmetic use have been marketed to consumers as a necessity to their daily routines to the extent that they can be compared to the need for a cup of hot coffee in the morning. Marketers of
- [The Rise of Brain Computer Interfaces and the Future of Marketing](https://futureofmarketinginstitute.com/the-rise-of-brain-computer-interfaces-and-the-future-of-marketing/) - Imagine you are sitting on your couch at home with your smart glasses on and you think to yourself “Does Nike have any offers running on their Air collection?” and immediately your smart glasses light up and a pop-up message on the screen informs you that there is a 30% discount on the Nike Air
- [Advantages of Holograms and What It Means for the Future of Marketing](https://futureofmarketinginstitute.com/advantages-of-holograms-and-what-it-means-for-the-future-of-marketing/) - These days, social media has made it extremely easy for brands to position themselves in front of the consumer. However, with this increased exposure, advertising on social media has also become heavily concentrated. Consumers are constantly being served ads, making it difficult for brands to stand out. Holograms may be the answer to this issue
- [Artificial Influencers are Shaping the New Age for Influencer Marketing](https://futureofmarketinginstitute.com/artificial-influencers-are-shaping-the-new-age-for-influencer-marketing/) - Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns has been increasing every day, it has continued to evolve, leading us into a new age of Artificial Influencer Marketing (Ravindra, S., 2020). Both Computer-Generated Imagery (CGI) and Artificial Intelligence (AI) have made
- [Future of Marketing Magazine Readership Milestone](https://futureofmarketinginstitute.com/future-of-marketing-magazine-readership-milestone/) - The Future of Marketing Institute is proud to announce a new milestone in readership for the Future of Marketing Magazine. We now have over 48,000 readers and 11,000+ followers! We would like to thank our readers for the continued support of the publication. We will continue to bring our audience new articles and insights 365
- [Virtual Influencers, A Valley for Blue Oceans](https://futureofmarketinginstitute.com/virtual-influencers-a-valley-for-blue-oceans/) - Blue ocean strategy refers to the pursuit of a market with no competition, created by a player lowering costs and differentiating the offering to maximize value. Blue ocean builders enjoy growth as fast as execution enables and far as demand allows. Beyond lowering cost and maximizing value, blue ocean builders write the rules and enjoy the

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- [Advisory Board](https://futureofmarketinginstitute.com/advisory-board/) - Advisory Board Dr. David Rice Executive Director Future of Marketing Institute Dr. David Rice is Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He has published extensively in scholarly journals and has presented his research at conferences in over 20 countries. Over the past 35 years, Dr.
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## Videos

- [Deloitte Canada: Generative AI in the Consumer & Technology, Media, and Telecom Industry](https://futureofmarketinginstitute.com/aiovg_videos/deloitte-canada-generative-ai-in-the-consumer-technology-media-and-telecom-industry/) - This recording is of Deloitte AI Institute Canada’s session on Generative AI in the Consumer & Technology, Media, and Telecommunications Industry, featuring panelists Mohammad Ridwan, Mahfuzur Rahman, and Anand Nimkar, and moderated by Ian Xiao. The session begins with informative definitions and models regarding Generative AI in Part A. Part B then discusses use cases including marketing uses of AI, which
- [Sports Marketing in Web 3: The Metaverse, NFTs, and More](https://futureofmarketinginstitute.com/aiovg_videos/sports-marketing-in-web-3-the-metaverse-nfts-and-more/) - During Football Innovation Forum hosted by the World Football Summit in 2022, Kike Levy (from Meta) and Fred Antunes (Real Fevr) discuss sports marketing in Web3. They offer advice to sport marketers such as strengthening the fan experience in the present so that they can seamlessly integrate into future digital advancements. They also discuss the idea that the metaverse will
- [The Metaverse Mindset for the Future of Marketing](https://futureofmarketinginstitute.com/aiovg_videos/the-metaverse-mindset-for-the-future-of-marketing/) - In this video, Sandy Carter discusses the potential future marketing implications of the metaverse. She speaks about key points about the metaverse mindset: staying forward-looking, focusing on immersive experiences that add value, putting people at the center of the metaverse, considering digital identity as a human right, and recognizing AI as a partner. Carter suggests forming
- [Prompt Engineering for SEO](https://futureofmarketinginstitute.com/aiovg_videos/prompt-engineering-for-seo/) - In this episode of SEO Video Show, the host Dre de Vera and guest Christopher S. Penn examine the evolution of SEO, while highlighting the importance of experimentation in developing SEO strategies. At 17:30, the speakers begin their discussion on how generative AI interfaces can be leveraged to create high-quality, unique content for optimal keyword optimization. However, Penn highlights his
- [The Future of Marketing and Emerging Risks](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-marketing-and-emerging-risks/) - As the development of metaverse platforms progresses, it is crucial that consumers understand the risks associated with this space. In this video, the speaker, Louis Rosenberg, provides an insightful analysis of the emerging risks of metaverse platforms, expressing his concern for the significant impact on consumers. Drawing parallels between the metaverse and social media, Rosenberg highlights how
- [The Evolving Power of AI Tools](https://futureofmarketinginstitute.com/aiovg_videos/the-evolving-power-of-ai-tools/) - The development of AI technology and tools continues to be an exciting journey. In this video episode of the Bad Crypto Podcast, Joel Comm and Travis Wright provide an introduction of AI tools as they explore both existing and emerging platforms. As Comm and Wright take a deep dive into cutting-edge tools such as OpenAI, Midjourney, and Boomy, the hosts discuss the
- [The Future of Marketing in the Automotive Industry](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-marketing-in-the-automotive-industry/) - In this video, Paul Barron and Tesla investor, Ross Gerber discuss the future of the automotive industry. As companies embrace web3 and NFT strategies to transform their marketing and enhance customer experiences, the question on everyone's mind is how the automotive sector will follow suit. In this thought-provoking discussion, Gerber shares his perspective on Tesla's potential adoption of web3 technologies
- [Prompt Engineering for Marketing](https://futureofmarketinginstitute.com/aiovg_videos/prompt-engineering-for-marketing/) - Prompt engineering is a natural language processing tool used to generate tasks through inputting information. With such interfaces, users direct the generator by providing a description of a desired task. Prompt engineering can be applied in the marketing field to engage with and assist online consumers, as well as generate content tailored to their business.
- [A Cookie-Less Future in Marketing?](https://futureofmarketinginstitute.com/aiovg_videos/a-cookie-less-future-in-marketing/) - Third party cookies have been widely used as a marketing tactic to continuously collect data of users to create unique user profiles. These user profiles allow advertisers to precisely measure and target audiences to better their outreach. In this web series, Senior Web Analyst at Spinutech, Brandon Bever, and VP of Media Innovations and Technology at
- [Blockchain and Future of Marketing](https://futureofmarketinginstitute.com/aiovg_videos/blockchain-and-future-of-marketing/) - Brands focus on new monetization strategies, new engagement tactics, and distributing content. With advancing technology, brands are trying to use blockchain and Web3 to achieve this. However, there is still a lot of confusion about the same. This video featuring Clayton Smith and Cara Dehnert is about such confusion and exploring the answers to various
- [What Metaverse Means for Marketers](https://futureofmarketinginstitute.com/aiovg_videos/what-metaverse-means-for-marketers/) - In this panel discussion, we see Alvin Wang, China President at HTC telling us the origins of Metaverse and the myths around it. He explains how Metaverse and Web3 are interrelated but also exclusive. He further explains what exactly Metaverse is in simpler language i.e. it is a 3D version of the internet, powered by AI
- [The Metaverse, Web3, and Next-Gen Marketing](https://futureofmarketinginstitute.com/aiovg_videos/the-metaverse-web3-and-next-gen-marketing/) - Rutgers Business School faculty and industry experts gathered for the Jerome William Summit about the Metaverse, Web3, and NextGen Marketing. Keynote presentations included tech instructor and futurist Christina "CK" Kerley and Dell Technology Director Angelia McFarland. This is a great video for those interested in the use of AI, Blockchain, and NFTs.
- [Most Incredible 3D Advertising Billboards](https://futureofmarketinginstitute.com/aiovg_videos/most-incredible-3d-advertising-billboards/) - Print media is the oldest form of mass communication. It includes newspapers, magazines, weeklies, etc. One more form of print media is billboards. However, in recent times, there have been several developments in all these forms of media. They have advanced with technology and can no longer be categorized as just ‘print media’. For this
- [Future of Fashion in Metaverse](https://futureofmarketinginstitute.com/aiovg_videos/future-of-fashion-in-metaverse/) - Fashion has been an evolving industry with ever-changing trends. Creativity has played a major role throughout the years in setting these trends and changing consumer behaviour. With new possibilities in technology, the fashion industry is stepping into virtual worlds. In this week’s video, Rufus Parkinson, CEO and Co-Founder of Style.me talks about what the future of fashion looks
- [AI for CMOs](https://futureofmarketinginstitute.com/aiovg_videos/ai-for-cmos/) - Artificial Intelligence has made life easier for consumers. YouTube AI suggests videos, Netflix’s algorithms recommend shows, Google Maps shows routes to a destination and Gmail finishes sentences. However, what impact does AI have on the marketers who are trying to transform businesses? In this webinar about AI for CMOs, Paul Roetzer, Founder and CEO of Marketing AI
- [NFT Strategy for Major Brands and Businesses](https://futureofmarketinginstitute.com/aiovg_videos/nft-strategy-for-major-brands-and-businesses/) - For this week’s video, we present a very interesting #NFT use case study discussed by Brett Malinowski. Brett discusses how Nickelodeon, in collaboration with Web3 agency Recur, successfully created their own marketplace for NFTs. The video explores the challenges faced by companies in this emerging industry and presents valuable ‘dos and don’ts for organizations. Brett
- [The Metaverse NFT Fashion](https://futureofmarketinginstitute.com/aiovg_videos/the-metaverse-nft-fashion/) - Increasingly, more companies are using the metaverse to broadcast products and entice consumers. The latest industry to jump on this bandwagon seems to be fashion, with several brands exploring digital fashion campaigns. At the forefront of this trend is The Fabricant, a digital fashion house that boasts many accomplishments, like selling the world's first digital-only
- [How To Take Your Brand into The Metaverse](https://futureofmarketinginstitute.com/aiovg_videos/how-to-take-your-brand-into-the-metaverse/) - The metaverse is a popular topic. This digital world allows for immersive experiences that engage and catch the attention of internet users in new and incredible ways. In marketing circles, the metaverse opens doors to unlimited advertising, communication and branding possibilities. In this week's video, Wim Segers, founder and Creative Director of Engaged, discusses branding
- [The Future of Retail and E-Commerce](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-retail-and-e-commerce/) - The products retailers make, how manufacturers make them, and the way marketers sell them are changing. This transformation is introducing technological and futuristic innovations to the marketing landscape. In this week's video, Matthew Griffin, founder and CEO of 311 Institute, discusses the future of e-commerce and retail. He explores topics like Robo Customers, aww realistic
- [Gen Z: From Consumer to Creator](https://futureofmarketinginstitute.com/aiovg_videos/gen-z-from-consumer-to-creator/) - Generation Z (Gen Z) are the customers of tomorrow. In the years to come, they are the generation that will engage with brands, purchase products, and create content. These new customers are rearranging roles, becoming both the creator and consumer. How brands and retailers respond, interact, and transact with this audience must change accordingly. In
- [Future of AI & Personalization](https://futureofmarketinginstitute.com/aiovg_videos/future-of-ai-personalization/) - Despite its intimidating reputation, artificial intelligence (AI) is an approachable concept. It is a part of our everyday lives; we use it for personalization and convenience. YouTube uses AI to suggest videos, Gmail to finish sentences, Amazon to predict purchases, and LinkedIn to curate homepages and recommend connections. Marketing, too, can flourish with AI. In
- [Why Every Brand Needs A Web3 & Metaverse Strategy](https://futureofmarketinginstitute.com/aiovg_videos/why-every-brand-needs-a-web3-metaverse-strategy/) - Recently, there have been many innovations in the technological world, with Web3, blockchain, NFTs, and the metaverse as prime examples. In this week's video, Lisa Teh, co-founder of Mooning, discusses advances in Web3 and the metaverse, explaining why and how brands should incorporate them into their marketing strategies. First, Teh provides a guide to Web3, blockchain,
- [Future of Digital Marketing](https://futureofmarketinginstitute.com/aiovg_videos/future-of-digital-marketing/) - Digital marketing is constantly evolving as technology advances. We are sprinting into another period of transformation as innovations such as Web 3.0, wearables, and virtual reality become more widespread. Marketers must keep up with these changes to prepare for the future. In this week's video, Pinio Nainggolan, Director of Digital Service at Etisalat, discusses the
- [Augmented Reality (AR) in Retail and Its Impact on Sales](https://futureofmarketinginstitute.com/aiovg_videos/augmented-reality-ar-in-retail-and-its-impact-on-sales/) - Augmented reality (AR) is an innovative tool for retailers and marketers to catch viewers' attention and move them along the sales funnel. A KPMG study from 2017 found that 42% of executives from leading global brands planned to make significant investments in AR, suggesting that this technology will grow and prosper now and in the
- [How NFT Technology is going to Power the Future of Advertising, Marketing & Brand Engagement](https://futureofmarketinginstitute.com/aiovg_videos/how-nft-technology-is-going-to-power-the-future-of-advertising-marketing-brand-engagement/) - Over the next few years, there will be radical changes in how organizations are created, how people interact with them, and how they react to one another. This transformation will be triggered by advancements in NFT and Web3 technology. It's integral for marketers to track this progression as it revolutionizes how brands, retailers, and commercial
- [Voice Commerce Data Deep Dive - What the Numbers Say](https://futureofmarketinginstitute.com/aiovg_videos/voice-commerce-data-deep-dive-what-the-numbers-say/) - Voice commerce and shopping are on the rise. Despite their popularity, the definition of both terms is often confused. Voice commerce refers to transactions, while voice shopping relates to an item's discovery, consideration, and purchase. In both areas, voice AI can smoothen the customer journey. In this week's video, Bret Kinsella, host of The Voicebot
- [The Future of Marketing and Web3](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-marketing-and-web3/) - We are in the midst of a digital revolution. Technology and the world wide web are transforming at breakneck speeds. To properly entice tomorrow's consumers, marketers must familiarize themselves with budding trends. In this week's video, Joel Comm, CEO of The Nifty Company Inc., offers a crash course in the changes revolutionizing marketing. He explores topics
- [The Future of Digital Fashion](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-digital-fashion/) - As the metaverse becomes a hotter topic in marketing circles, fashion brands are jumping on the bandwagon. Luxury brands, in particular, are eager to monetize their designs as digital assets, with companies like Balenciaga, Louis Vuitton, Prada and Burberry dabbling in digital lines and NFTs. But what is the appeal of clothing you cannot physically
- [Retail Store Automation, Robotics & Self Service Vending](https://futureofmarketinginstitute.com/aiovg_videos/retail-store-automation-robotics-self-service-vending/) - In the new world of shopping, many customers are discontent with retail stores. In a recent PSFK study of general shoppers, 71% were moderately or not at all impressed by their retail experiences. It appears as if these stores need technological upgrades to entice and engage their consumers. In this week's video, Piers Fawkes, founder of PSFK and Retail
- [Social Commerce: Taking the high street to the social feed](https://futureofmarketinginstitute.com/aiovg_videos/social-commerce-taking-the-high-street-to-the-social-feed/) - Social Commerce is revolutionizing marketing. It's allowing for peer-to-peer purchasing and helping brands bypass algorithms. This unique commerce introduces new marketing platforms like live streaming and influencer campaigns. In this week's video, Chief Operating Officer of MediaCom Global, Josh Gallagher, speaks to marketing experts about social commerce. First, Zeljana Unkovich, Regional Strategy Director at MediaCom, outlines the significance
- [The Virtual Influencer](https://futureofmarketinginstitute.com/aiovg_videos/the-virtual-influencer/) - We are in the digital generation. In 2021, there were nearly 4 billion social media users worldwide, and this number is only increasing. Accordingly, there has been a shift in influence. Now, celebrities and key figures on social media platforms are spearheading advertisements and marketing campaigns. Yet, with the metaverse's growing relevancy, a new kind
- [What are NFTs?](https://futureofmarketinginstitute.com/aiovg_videos/what-are-nfts/) - NFTs are more than just a marketing buzzword. They foretell an evolving digital marketing landscape and provide brands with never-before-seen ways to engage and attract consumers. But before marketers can use NFTs, they must learn what they are. In this week’s video, Sean Kenny, Interim Membership Manager at Digital Marketing Institute, delves into all things
- [Brand Activation, Retail Sales & Doing Business in the Virtual Worlds](https://futureofmarketinginstitute.com/aiovg_videos/brand-activation-retail-sales-doing-business-in-the-virtual-worlds/) - If you ever wanted to own the same outfit as your avatar in your favourite video game, then you can expect some exciting experiences with brands soon. Marketers and brands in the fashion industry are starting to integrate the metaverse with their marketing efforts to create immersive experiences. They are partnering with gaming platforms to
- [Should we Regulate the Metaverse?](https://futureofmarketinginstitute.com/aiovg_videos/should-we-regulate-the-metaverse/) - With the increasing trend of adapting to the metaverse, there is an increasing concern for privacy too. While enjoying a personalized virtual world of their own, users of the metaverse will have a lot to give in terms of their data. In this week’s video, Louis Rosenberg, CEO of Unanimous AI, discusses how the metaverse
- [Meta’s AI Voice Assistant Wants to Know Your Soul](https://futureofmarketinginstitute.com/aiovg_videos/metas-ai-voice-assistant-wants-to-know-your-soul/) - In the future, smart glasses will help you look at the world from your own unique perspective. Using artificial intelligence, these glasses will keep track of not just what you look at, but also what you hear. This data can then be used as a source to drive personalized ads delivered to you. Every billboard
- [Next Generation eCommerce](https://futureofmarketinginstitute.com/aiovg_videos/next-generation-ecommerce/) - Customer experience in the e-commerce industry is transforming at a rapid pace. Although online shopping is now commonplace, e-commerce brands of the future will make it even better by offering increasingly sophisticated virtual solutions. In this video, Dustyn Kim, Albert Saniger, Rachel Tipograph, Ranjan Roy, Kim Gallagher, David Morin, Scott Lachut, and Lauren Lyons discuss the ever-changing landscape of eCommerce and
- [How to Use AI for Content Marketing and the Future of SEO: Interview with Jeff Coyle of MarketMuse](https://futureofmarketinginstitute.com/aiovg_videos/how-to-use-ai-for-content-marketing-and-the-future-of-seo-interview-with-jeff-coyle-of-marketmuse/) - Entrepreneur Spencer Haws interviews CPO Jeff Coyle about how marketers must leverage AI for content marketing and the future of SEO. Jeff stresses that AI shouldn’t be perceived as a potential threat, rather a tool, to enable digital marketers to push quality content out to their target audience today and tomorrow. And 10 years down
- [The Future of Event Marketing](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-event-marketing/) - The Vendry, an Event Startup, hosts Kathryn Frankson, Director of Event Marketing at Informa Connect, Aleksandra Panyukhina, Head of Events and Experiences at parcelLab, Nicole Nichols, Associate Director of Marketing and Event Management at the New York Academy of Medicine and Kate Patay, Chief Strategist at Patay Consulting. In this video these marketing strategists deliberate
- [How to Implement AI into Your Marketing for your Business | Tools & Strategy Pitch](https://futureofmarketinginstitute.com/aiovg_videos/how-to-implement-ai-into-your-marketing-for-your-business-tools-strategy-pitch/) - Enterprise B2B Marketing Consultant and Global Keynote Speaker, Pam Didner shares how to implement AI into business marketing strategies. In this video, Didner reveals sales and marketing AI application examples, that can spark our thinking about what AI can measurably deliver in terms of our tactics. And lastly, Didner highlights that while today’s AI implementation
- [Neuromarketing | The Future of Marketing | Blindsight | Prince Ghuman & Dr. Matt Johnson](https://futureofmarketinginstitute.com/aiovg_videos/neuromarketing-the-future-of-marketing-blindsight-prince-ghuman-dr-matt-johnson/) - Professor Prince Ghuman & Dr. Matt Johnson emphasize why neuromarketing is the future marketing. In this video they discuss that the future of neuromarketing testing goes beyond what was traditional EEG testing and survey marketing and move towards behavioral economics. Neuromarketing of the future will delve deeper into the attitudes, behaviours and emotional orientations towards
- [Future Construct Ep. 10 – Cathy Hackl, Futures Intelligence Group](https://futureofmarketinginstitute.com/aiovg_videos/future-construct-ep-10-cathy-hackl-futures-intelligence-group/) - The Future Construct Podcast interviews Cathy Hackl, Global Futurist and Founder of the Futures Intelligence Group, about what the emerging industry trends are with NFTs, avatars, virtual reality, augmented reality and other reality technologies. Interestingly, in this video Cathy is asked if she could project herself 25 years into the future and could create her
- [Privacy and the Post-Cookie Future of Marketing](https://futureofmarketinginstitute.com/aiovg_videos/lsdm-webinar-the-future-of-marketing-after-the-pandemic/) - Ian Joyce, Director of Digital Services at Reubin Rink, shares what the future of privacy and cookies will look like in the marketing landscape. Ian shares that today we see companies like the Internet Advertising Bureau that are working on a global open standard for advertising companies to operate with certainty and in compliance with
- [LSDM Webinar – The Future of Marketing After the Pandemic](https://futureofmarketinginstitute.com/aiovg_videos/lsdm-webinar-the-future-of-marketing-after-the-pandemic-2/) - The London School of Design and Marketing (LSDM) hosts Hugo Silva (CMO, Whirlpool), Professor Steven Seggie (ESSEC International Business School), Renata Barateiro (LSDM), Professor Pedro Mendes (LSDM) and Frank Khan Sullivan (Marketing Director, LSDM) where together these marketing experts discuss what the marketing landscape will look like after the pandemic. A highly emphasized point of
- [The Future of Social Media and Marketing](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-social-media-and-marketing/) - The UCLA Career Center hosts panelists Bria Deans (Brand Marketing Specialist, NBC Universal) Michelle Harrow (Director of Global Talent Acquisition Strategy & Operations, Twitter), Tyler Dimich (Sr. Social Media Manager, ESPN), Melissa Llarena (CEO, Career Outcomes Matter) and Amanda Savercool (Director of Social Media, UCLA Strategic Communications) who discuss the current trends in the industry
- [The Future of Ecommerce Marketing – Kunale Campbell, Dave Charest & Chris Synder](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-ecommerce-marketing-kunale-campbell-dave-charest-chris-synder/) - eCommerce Advisor Kunale Campbell chats with Dave Charest (Content Marketing Director, Constant Contact) and Chris Snyder (Community Manager, Shopify) about the future of personalization and predictive analytics in the ecommerce space. The conversation centers around how the future of ecommerce marketing will shift from marketers trying to identify how to hyper-personalize the shopping experience for
- [Google Marketing Livestream Keynote](https://futureofmarketinginstitute.com/aiovg_videos/google-marketing-livestream-keynote/) - Google Ads has put together a Marketing Livestream Keynote with digital leaders like Allan Thygesen (President for the Americas, Google) who discuss how marketers can drive results for today and build resilience for tomorrow. Thygesen outlines five steps that will future-proof marketing execution for businesses beyond today. These steps include being privacy-safe, insights-led, being agile,
- [Matthew Barnett – Video Messaging, The Future of Marketing and Connection](https://futureofmarketinginstitute.com/aiovg_videos/matthew-barnett-video-messaging-the-future-of-marketing-and-connection/) - Wiz Joseph, host of the Debutify Podcast interviews Matthew Barnett (CEO, Bonjoro) about the future of video marketing and its relationship with the personalization and the customer experience. Barnett confirms that we won’t see customers looking for automated relationships in the future, rather, these customers will be looking for hyper-personalized communicative experiences via video messaging
- [The Future of Influencer Marketing: From Experimentation to Transformation](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-influencer-marketing-from-experimentation-to-transformation/) - Smart Insights hosts Kirk Crenshaw, CMO of Traackr to discuss what the future of influencer marketing will look like from a tactical perspective and how we can leverage these influencer programs to scale for financial growth of our organizations.
- [{PODCAST} In-Ear Insights: Simple and Complex AI in Marketin](https://futureofmarketinginstitute.com/aiovg_videos/podcast-in-ear-insights-simple-and-complex-ai-in-marketin/) - AI is advancing in its ability to streamline marketing operations. In this video, Christopher Penn (Co-Founder and Chief Data Scientist at Trust Insights ) and Katie Robbert (CEO & Co-founder at Trust Insights) discuss the different levels of complexity when it comes to AI and Machine Learning in marketing. What's the difference between AI and
- [The Future of Data in Marketing](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-data-in-marketing/) - James Mac Donald, Senior Business Solutions Manager at SAS, dives into the state of data now and how the most recent trends and changes will impact the future of data in the marketing landscape. James emphasizes that consumers are anticipating a digital, tech-filled future with drones, chatbots, smart assistants, wearables and IoT devices. This new
- [How Tomorrow’s Retailers Can Win By Going “Back to the Future”](https://futureofmarketinginstitute.com/aiovg_videos/how-tomorrows-retailers-can-win-by-going-back-to-the-future/) - In his talk, futurist William Higham dives deep into how customers' changing attitudes and behaviours will impact High Street Retail of the future. He shares how retailers can appeal to tomorrow's shoppers by focusing on traditional qualities like local, personal and communal and how smart retailers will strike a balance between old (humanness and comfort)
- [NFT Marketing with Shelly Palmer and NuArca – Serial Marketers Salon](https://futureofmarketinginstitute.com/aiovg_videos/nft-marketing-with-shelly-palmer-and-nuarca-serial-marketers-salon/) - David Berkowitz, founder of the Serial Marketer consultancy, chats with Shelly Palmer (Media and Technology Advisor, CEO of The Palmer Group) and Todd Cooper (CEO of the NFT management platform NuArca) about non-fungible tokens. Their conversation centers around what the rise of NFTs means for marketers and what they could make of this new trend.
- [The Future of Digital Marketing: A Conversation with Leaders From Across Sectors](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-digital-marketing-a-conversation-with-leaders-from-across-sectors/) - David Kynan, Associate Director of Marketing and Communications at the McGill School of Continuing Studies, chats with leading digital marketers about the future of digital marketing and advertising. The questions the panellists tackle revolve around the rise of new platforms and technologies that marketers need to be aware of to create their campaigns, how AI
- [Metaverse - The Next Disruptive Marketing Frontier](https://futureofmarketinginstitute.com/aiovg_videos/metaverse-the-next-disruptive-marketing-frontier/) - Festival of Media hosts Erik Londré, founder of Karta, to find out more about what the metaverse is and why brands need to embrace it to ensure that they are connected with their target audiences at the right time and in the right manner. In this exceptionally revealing session, Erik shares how brands can create experiences
- [The Future of Marketing Automation](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-marketing-automation/) - In the era of fast-shifting customer expectations and increasingly uncertain demand, marketers need new approaches to create sustainable customer relationships. Ed Underberg, Account Executive at Zirous, hosts Alysson Conley (Account Executive at Adobe Marketo), Devon Norvell (Director of Channel Development at VertifyData) and Brandon Schulte (Director of Marketing Technology Services at Zirous) to discuss how marketers can prepare for the future
- [Keynote Session: Our Digital Future](https://futureofmarketinginstitute.com/aiovg_videos/keynote-session-our-digital-future/) - Pallavi Saini, Producer and Marketer at Exchange4media, interviews Andy Hood (VP of Emerging Technologies at WPP) about the two nascent things in the digital future of marketing, namely digital humans and the metaverse. Andy confirms that these two biggest emerging technologies will play a major role in the future, taking customer experience to an entirely
- [Connectivity is Key – The Future of Marketing Technology](https://futureofmarketinginstitute.com/aiovg_videos/connectivity-is-key-the-future-of-marketing-technology/) - Josh Smith, Client Acquisition Lead at MBN, hosts Kerry Dawes, Digitas Technology Director, to talk about the future of marketing technology and how it will allow brands to deliver relevant customer experience. Kerry reveals 5 major steps to build a MarTech stack that works and how to overcome the biggest challenge associated with it. She also
- [The Future of Augmented Reality and 3D in Commerce](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-augmented-reality-and-3d-in-commerce/) - Florent Thévenin, Director of TheFutureEconomy.ca, hosts Ben Houston, Dan Gange, and Shlomo Bibas - three experts in marketing, IT solutions and 3D/AR, to deep dive into the future of Augmented Reality in marketing and 3D e-commerce. During this interactive discussion, the experts explore the capacity and promise of AR and 3D solutions to digital marketing, brand
- [Privacy Changes and the Future of Marketing – ParDreamin 2021](https://futureofmarketinginstitute.com/aiovg_videos/privacy-changes-and-the-future-of-marketing-pardreamin-2021/) - In this video, Joel Odom, Director and Product Manager at Pardot Security & Privacy, focuses on the recent changes and new trends in privacy regulations, how they will affect marketing and what brands can do to market in the privacy-friendly ecosystem. He reveals that we are moving towards more private Internet where the browsing experience will change
- [NFTs and AR in the metaverse for brands](https://futureofmarketinginstitute.com/aiovg_videos/nfts-and-ar-in-the-metaverse-for-brands/) - Brandon Aaskov, Director of Web at Rocket Insights, hosts Kerry Murphy (Founder, The Fabricant), Will Scougal (Global Director Creative Strategy, Snapchat), Damara Inglês (Creative Director of Fashion Media and Virtual Experiences), Rachel Mayer (VP Growth and Marketing, Circle) and Isabel Perry (Director of Technology, Byte) to deep dive into what NFTs are, how they work, why
- [Future Proofing Customer Experience With Voice Technology](https://futureofmarketinginstitute.com/aiovg_videos/future-proofing-customer-experience-with-voice-technology/) - Charles Cadbury, CEO of Say It Now, chats with Jon Stine (Executive Director, The Open Voice Network) and Bret Kinsella (Founder & CEO of Voicebot.ai) about the latest trends and innovations of Speech Recognition, Voice Search, Voice Assistants and how synthetic speech will facilitate transactions, increase engagement rate, prevent cart abandonment and more. The speakers
- [The Future of Audience Targeting for Marketing](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-audience-targeting-for-marketing/) - In this video, Christopher Melotti (@melottimedia), Arielle Peters, Mike Sandys (@OddbalMarketing) and Kristin Hancock have come together to discuss the future of audience targeting in the cookie-less world and give advice on how brands can tweak their strategies to navigate this brave new world. In the coming years, all major browsers will be blocking third-party cookies, which will
- [The Meta-Mall and the Future of Retail in 2042](https://futureofmarketinginstitute.com/aiovg_videos/the-meta-mall-and-the-future-of-retail-in-2042/) - In this video, Melissa Gonzalez (@MelsStyles), Amanda Howe, Jamin Warren, Antonio Camara (@ascamara) and Amir Konigsberg share a multifaceted vision of what the retail industry might look like in the year 2042, exploring the nascent implications, scenarios, trends, and technologies that will power the next wave of retail and customer experiences. According to the speakers,
- [Glenfiddich Sells $18,000 Super-Rare Whisky As NFTs – Here’s What That Means](https://futureofmarketinginstitute.com/aiovg_videos/glenfiddich-sells-18000-super-rare-whisky-as-nfts-heres-what-that-means/) - In this video, Bernard Marr (@BernardMarr), Will Peacock, Head of Luxury at Willian Grant and Sons along with the founders of BlockBar (@BlockBarNFT), Dov Falic (@Dovfalic) and Samuel Falic (@SamFalic) deliver an insightful session on Non-Fungible Tokens (NFTs). The basis of the discussion is the NFT of a super-rare whisky by Glenfiddich that was bought
- [Marketing in the Metaverse](https://futureofmarketinginstitute.com/aiovg_videos/marketing-in-the-metaverse/) - In this video, Justin Peyton Chief Transformation & Strategy Officer, Wunderman Thompson takes the audience on a ride to the Metaverse. Brands like Facebook and Microsoft have already jumped on the Metaverse bandwagon while some are in the process to do so. Justin discusses a number of opportunities for marketers including gamevertising, exclusivity, commerce and
- [Robot Influencers are Here](https://futureofmarketinginstitute.com/aiovg_videos/robot-influencers-are-here/) - Celebrities have always been powerful influencers on brand purchase. Consumers looked up to movie stars and celebrities and wish for a life like them. But what if these influencers are not human? That is, what if they are a Computer Generated Influencer or CGI. In this video, Magnetic Pajama discusses how CGIs have already taken social media by storm.
- [6 Ways NFTs are Impacting Marketing](https://futureofmarketinginstitute.com/aiovg_videos/6-ways-nfts-are-impacting-marketing/) - Why spend money on an image on the Internet when you can simply screenshot or download it? Maybe this question has crossed your mind if you have read about one of the hottest trends around: Non-Fungible Tokens or NFTs. In this video, Ryan Stewart discusses some of the key marketing opportunities with this technology. As Stewart explains,
- [Why the Metaverse Is Fashion's Next Goldmine](https://futureofmarketinginstitute.com/aiovg_videos/why-the-metaverse-is-fashions-next-goldmine/) - Dressing up in the metaverse will be no different than how we dress up in the real world today. With brands increasingly offering augmented and virtual reality stores and experiences, more and more consumers will soon find themselves shopping virtually. In this video, Imran Amed, the founder and CEO of The Business of Fashion, explores the world
- [Retail Stores of the Future](https://futureofmarketinginstitute.com/aiovg_videos/retail-stores-of-the-future/) - Imagine a new type of retail shopping experience. You put on a pair of ‘smart glasses’ and as you enter the store your face is scanned. The store then customizes itself based on your past shopping behavior, just like what happens on an e-commerce Web site. You speak to a holographic figure for assistance on
- [How CTV is transforming TV Advertising](https://futureofmarketinginstitute.com/aiovg_videos/how-ctv-is-transforming-tv-advertising/) - In a world full of smart devices, Connected Television (CTV) advertising has become an important advertising medium. Perhaps you have personally searched for, or ordered a product that you saw on a CTV ad you came across while streaming a video on your OTT device. In this video, Alexa (Lexi) Tierney of MNTN discusses how CTV advertising is on
- [The Future of Digital Advertising](https://futureofmarketinginstitute.com/aiovg_videos/the-future-of-digital-advertising/) - Almost a year ago, the 14.5 iOS update changed the game for marketers. Although this was a very important step towards protecting the privacy of its users, marketers felt the loss. And now with the demise of third-party cookies emerging, marketers will soon have another obstacle to deal with while targeting the right audience. In
- [Should You Fear The Metaverse?](https://futureofmarketinginstitute.com/aiovg_videos/should-you-fear-the-metaverse/) - Virtual reality pioneer, Louis Rosenberg, is both excited and terrified of the Metaverse. In this impressive video, Rosenberg outlines a possible future where corporations/brands will have tremendous amounts of personal information on consumers to use for marketing. In the Metaverse, brands will know where you go, who you meet, even what content your gaze focuses on.

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- [open ai](https://futureofmarketinginstitute.com/tag/open-ai/)
- [AI ethics](https://futureofmarketinginstitute.com/tag/ai-ethics/)
- [trends](https://futureofmarketinginstitute.com/tag/trends/)
- [data protection](https://futureofmarketinginstitute.com/tag/data-protection/)
- [future trends](https://futureofmarketinginstitute.com/tag/future-trends/)
- [inclusivity](https://futureofmarketinginstitute.com/tag/inclusivity/)
- [virtual](https://futureofmarketinginstitute.com/tag/virtual/)
- [customer satisfaction](https://futureofmarketinginstitute.com/tag/customer-satisfaction/)
- [copyright](https://futureofmarketinginstitute.com/tag/copyright/)
- [deeplearning](https://futureofmarketinginstitute.com/tag/deeplearning/)
- [marketing automation](https://futureofmarketinginstitute.com/tag/marketing-automation/)
- [engagement](https://futureofmarketinginstitute.com/tag/engagement/)
- [tracking](https://futureofmarketinginstitute.com/tag/tracking/)
- [social media](https://futureofmarketinginstitute.com/tag/social-media/)
- [pinterest](https://futureofmarketinginstitute.com/tag/pinterest/)
- [voice tech](https://futureofmarketinginstitute.com/tag/voice-tech/)
- [virtual assistant](https://futureofmarketinginstitute.com/tag/virtual-assistant/)
- [brand](https://futureofmarketinginstitute.com/tag/brand/)
- [media](https://futureofmarketinginstitute.com/tag/media/)
- [hyperpersonalization](https://futureofmarketinginstitute.com/tag/hyperpersonalization/)
- [apple](https://futureofmarketinginstitute.com/tag/apple/)
- [Disney](https://futureofmarketinginstitute.com/tag/disney/)
- [emotional marketing](https://futureofmarketinginstitute.com/tag/emotional-marketing/)
- [met gala](https://futureofmarketinginstitute.com/tag/met-gala/)
- [digitalmarketing](https://futureofmarketinginstitute.com/tag/digitalmarketing/)
- [generativeAI](https://futureofmarketinginstitute.com/tag/generativeai/)
- [seostrategy](https://futureofmarketinginstitute.com/tag/seostrategy/)
- [sem](https://futureofmarketinginstitute.com/tag/sem/)
- [Amazon Prime](https://futureofmarketinginstitute.com/tag/amazon-prime/)
- [Streaming](https://futureofmarketinginstitute.com/tag/streaming/)
- [News](https://futureofmarketinginstitute.com/tag/news/)
- [Experiential Marketing](https://futureofmarketinginstitute.com/tag/experiential-marketing/)
- [TikTok World 2024](https://futureofmarketinginstitute.com/tag/tiktok-world-2024/)
- [brand marketing](https://futureofmarketinginstitute.com/tag/brand-marketing/)
- [Kia EV3](https://futureofmarketinginstitute.com/tag/kia-ev3/)
- [Electric Vehicles](https://futureofmarketinginstitute.com/tag/electric-vehicles/)
- [Brand Partnerships](https://futureofmarketinginstitute.com/tag/brand-partnerships/)
- [Autobiography](https://futureofmarketinginstitute.com/tag/autobiography/)
- [Authenticity](https://futureofmarketinginstitute.com/tag/authenticity/)
- [Social Listening](https://futureofmarketinginstitute.com/tag/social-listening/)
- [Brand Insights](https://futureofmarketinginstitute.com/tag/brand-insights/)
- [Plot AI](https://futureofmarketinginstitute.com/tag/plot-ai/)
- [WhatsApp](https://futureofmarketinginstitute.com/tag/whatsapp/)
- [Customer Engagement](https://futureofmarketinginstitute.com/tag/customer-engagement/)
- [creativemarketing](https://futureofmarketinginstitute.com/tag/creativemarketing/)
- [digitaladvertising](https://futureofmarketinginstitute.com/tag/digitaladvertising/)
- [Marketingtrands](https://futureofmarketinginstitute.com/tag/marketingtrands/)
- [ethics](https://futureofmarketinginstitute.com/tag/ethics/)
- [podcast](https://futureofmarketinginstitute.com/tag/podcast/)
- [conference](https://futureofmarketinginstitute.com/tag/conference/)
- [fashionmarketing](https://futureofmarketinginstitute.com/tag/fashionmarketing/)
- [android](https://futureofmarketinginstitute.com/tag/android/)
- [mobilemarketing](https://futureofmarketinginstitute.com/tag/mobilemarketing/)
- [livestreaming](https://futureofmarketinginstitute.com/tag/livestreaming/)
- [shortformcontent](https://futureofmarketinginstitute.com/tag/shortformcontent/)
- [socialmedia](https://futureofmarketinginstitute.com/tag/socialmedia/)
- [aimarketing](https://futureofmarketinginstitute.com/tag/aimarketing/)
- [Interactive Marketing](https://futureofmarketinginstitute.com/tag/interactive-marketing/)
- [Digital Engagement](https://futureofmarketinginstitute.com/tag/digital-engagement/)
- [AR Marketing](https://futureofmarketinginstitute.com/tag/ar-marketing/)
- [google trends](https://futureofmarketinginstitute.com/tag/google-trends/)
- [SEO marketing](https://futureofmarketinginstitute.com/tag/seo-marketing/)
- [Sephora](https://futureofmarketinginstitute.com/tag/sephora/)
- [Anthropic](https://futureofmarketinginstitute.com/tag/anthropic/)
- [Claude AI](https://futureofmarketinginstitute.com/tag/claude-ai/)
- [Amazon Alexa](https://futureofmarketinginstitute.com/tag/amazon-alexa/)
- [Consumer Experience Design](https://futureofmarketinginstitute.com/tag/consumer-experience-design/)
- [Grocery Retail](https://futureofmarketinginstitute.com/tag/grocery-retail/)
- [Grocery Advertising](https://futureofmarketinginstitute.com/tag/grocery-advertising/)
- [Retail Advertising](https://futureofmarketinginstitute.com/tag/retail-advertising/)
- [Television Advertising](https://futureofmarketinginstitute.com/tag/television-advertising/)
- [Branded Content](https://futureofmarketinginstitute.com/tag/branded-content/)
- [Interactive Ads](https://futureofmarketinginstitute.com/tag/interactive-ads/)
- [Robots](https://futureofmarketinginstitute.com/tag/robots/)
- [Lazy Robotics](https://futureofmarketinginstitute.com/tag/lazy-robotics/)
- [Automation](https://futureofmarketinginstitute.com/tag/automation/)
- [AI Podcast](https://futureofmarketinginstitute.com/tag/ai-podcast/)
- [NotebookLM](https://futureofmarketinginstitute.com/tag/notebooklm/)
- [Influencer](https://futureofmarketinginstitute.com/tag/influencer/)
- [Virtual Influencer](https://futureofmarketinginstitute.com/tag/virtual-influencer/)
- [AI Avatars](https://futureofmarketinginstitute.com/tag/ai-avatars/)
- [Translation](https://futureofmarketinginstitute.com/tag/translation/)
- [Reels](https://futureofmarketinginstitute.com/tag/reels/)
- [AI Translation](https://futureofmarketinginstitute.com/tag/ai-translation/)
- [Future Proofing](https://futureofmarketinginstitute.com/tag/future-proofing/)
- [Prompt Engineering](https://futureofmarketinginstitute.com/tag/prompt-engineering/)
- [Smart Glasses](https://futureofmarketinginstitute.com/tag/smart-glasses/)
- [Zoom](https://futureofmarketinginstitute.com/tag/zoom/)
- [AI Avatar](https://futureofmarketinginstitute.com/tag/ai-avatar/)
- [Digital Twin](https://futureofmarketinginstitute.com/tag/digital-twin/)
- [Direct Marketing](https://futureofmarketinginstitute.com/tag/direct-marketing/)
- [Social AI](https://futureofmarketinginstitute.com/tag/social-ai/)
- [MarTech](https://futureofmarketinginstitute.com/tag/martech/)
- [App](https://futureofmarketinginstitute.com/tag/app/)
- [Marketing Application](https://futureofmarketinginstitute.com/tag/marketing-application/)
- [Ford](https://futureofmarketinginstitute.com/tag/ford/)
- [In Car Advertising](https://futureofmarketinginstitute.com/tag/in-car-advertising/)
- [Car](https://futureofmarketinginstitute.com/tag/car/)
- [Driving](https://futureofmarketinginstitute.com/tag/driving/)
- [AI Agents](https://futureofmarketinginstitute.com/tag/ai-agents/)
- [Robotic Agents](https://futureofmarketinginstitute.com/tag/robotic-agents/)
- [Tesla](https://futureofmarketinginstitute.com/tag/tesla/)
- [Award](https://futureofmarketinginstitute.com/tag/award/)
- [DInate](https://futureofmarketinginstitute.com/tag/dinate/)
- [Donation](https://futureofmarketinginstitute.com/tag/donation/)
- [Intern](https://futureofmarketinginstitute.com/tag/intern/)
- [Internship](https://futureofmarketinginstitute.com/tag/internship/)
- [Giving Day](https://futureofmarketinginstitute.com/tag/giving-day/)
- [Giving](https://futureofmarketinginstitute.com/tag/giving/)
- [Donor](https://futureofmarketinginstitute.com/tag/donor/)
- [Donate](https://futureofmarketinginstitute.com/tag/donate/)
- [Future of Marketing Institute](https://futureofmarketinginstitute.com/tag/future-of-marketing-institute/)
- [FMI](https://futureofmarketinginstitute.com/tag/fmi/)
- [Chat GPT](https://futureofmarketinginstitute.com/tag/chat-gpt/)
- [Google Chrome](https://futureofmarketinginstitute.com/tag/google-chrome/)
- [Search Engine](https://futureofmarketinginstitute.com/tag/search-engine/)
- [Research](https://futureofmarketinginstitute.com/tag/research/)
- [Sense Marketing](https://futureofmarketinginstitute.com/tag/sense-marketing/)
- [Christmas](https://futureofmarketinginstitute.com/tag/christmas/)
- [Marketing Campaign](https://futureofmarketinginstitute.com/tag/marketing-campaign/)
- [Friend](https://futureofmarketinginstitute.com/tag/friend/)
- [Shopping](https://futureofmarketinginstitute.com/tag/shopping/)
- [Black Friday](https://futureofmarketinginstitute.com/tag/black-friday/)
- [AI Agent](https://futureofmarketinginstitute.com/tag/ai-agent/)
- [Stanford](https://futureofmarketinginstitute.com/tag/stanford/)
- [Focus Group](https://futureofmarketinginstitute.com/tag/focus-group/)
- [AI Replica](https://futureofmarketinginstitute.com/tag/ai-replica/)
- [Simulation](https://futureofmarketinginstitute.com/tag/simulation/)
- [AB Testing](https://futureofmarketinginstitute.com/tag/ab-testing/)
- [Wrapped](https://futureofmarketinginstitute.com/tag/wrapped/)
- [Spoitfy](https://futureofmarketinginstitute.com/tag/spoitfy/)
- [Year End](https://futureofmarketinginstitute.com/tag/year-end/)
- [advertising Meta](https://futureofmarketinginstitute.com/tag/advertising-meta/)
- [digitaltwins](https://futureofmarketinginstitute.com/tag/digitaltwins/)
- [marketresearch](https://futureofmarketinginstitute.com/tag/marketresearch/)
- [artificialintelligence](https://futureofmarketinginstitute.com/tag/artificialintelligence/)
- [augmentedreality](https://futureofmarketinginstitute.com/tag/augmentedreality/)
- [AIAgents](https://futureofmarketinginstitute.com/tag/aiagents/)
- [consumerbehavior](https://futureofmarketinginstitute.com/tag/consumerbehavior/)
- [CustomerExperience](https://futureofmarketinginstitute.com/tag/customerexperience/)
- [digitaltransformation](https://futureofmarketinginstitute.com/tag/digitaltransformation/)
- [TechInnovation](https://futureofmarketinginstitute.com/tag/techinnovation/)
- [MindReading](https://futureofmarketinginstitute.com/tag/mindreading/)
- [FutureOfMarketing](https://futureofmarketinginstitute.com/tag/futureofmarketing/)
- [HumanAIInteraction](https://futureofmarketinginstitute.com/tag/humanaiinteraction/)
- [TechnologyTrends](https://futureofmarketinginstitute.com/tag/technologytrends/)
- [coaching](https://futureofmarketinginstitute.com/tag/coaching/)
- [brandmanagement](https://futureofmarketinginstitute.com/tag/brandmanagement/)
- [consumers](https://futureofmarketinginstitute.com/tag/consumers/)
- [customerservice](https://futureofmarketinginstitute.com/tag/customerservice/)
- [influencermarketing](https://futureofmarketinginstitute.com/tag/influencermarketing/)
- [marketingstrategy](https://futureofmarketinginstitute.com/tag/marketingstrategy/)
- [microinfluencers](https://futureofmarketinginstitute.com/tag/microinfluencers/)
- [brandauthenticity](https://futureofmarketinginstitute.com/tag/brandauthenticity/)
- [computervision](https://futureofmarketinginstitute.com/tag/computervision/)
- [google lens](https://futureofmarketinginstitute.com/tag/google-lens/)
- [marketing jobs](https://futureofmarketinginstitute.com/tag/marketing-jobs/)
- [OpenAI](https://futureofmarketinginstitute.com/tag/openai/)
- [paid search](https://futureofmarketinginstitute.com/tag/paid-search/)
- [LinkedIn](https://futureofmarketinginstitute.com/tag/linkedin/)
- [Agentic AI](https://futureofmarketinginstitute.com/tag/agentic-ai/)
- [Wearable AI](https://futureofmarketinginstitute.com/tag/wearable-ai/)
- [Wearable AI Memory](https://futureofmarketinginstitute.com/tag/wearable-ai-memory/)
- [GPT4](https://futureofmarketinginstitute.com/tag/gpt4/)
- [personalized persuasion](https://futureofmarketinginstitute.com/tag/personalized-persuasion/)
- [ethics in marketing](https://futureofmarketinginstitute.com/tag/ethics-in-marketing/)
- [marketing strategy](https://futureofmarketinginstitute.com/tag/marketing-strategy/)
- [CGI](https://futureofmarketinginstitute.com/tag/cgi/)
- [books](https://futureofmarketinginstitute.com/tag/books/)
- [cognitive migration](https://futureofmarketinginstitute.com/tag/cognitive-migration/)
- [AIsearch](https://futureofmarketinginstitute.com/tag/aisearch/)
- [reddit](https://futureofmarketinginstitute.com/tag/reddit/)
- [AIO](https://futureofmarketinginstitute.com/tag/aio/)
- [content strategy](https://futureofmarketinginstitute.com/tag/content-strategy/)
- [brand strategy](https://futureofmarketinginstitute.com/tag/brand-strategy/)
- [future of advertising](https://futureofmarketinginstitute.com/tag/future-of-advertising/)
- [spotify](https://futureofmarketinginstitute.com/tag/spotify/)
- [wearable tech](https://futureofmarketinginstitute.com/tag/wearable-tech/)
- [Perplexity](https://futureofmarketinginstitute.com/tag/perplexity/)
- [Gen Z](https://futureofmarketinginstitute.com/tag/gen-z/)
- [neuralinterfaces](https://futureofmarketinginstitute.com/tag/neuralinterfaces/)
- [wearabletech](https://futureofmarketinginstitute.com/tag/wearabletech/)
- [ads](https://futureofmarketinginstitute.com/tag/ads/)
- [amazon](https://futureofmarketinginstitute.com/tag/amazon/)
- [generative engine optimization](https://futureofmarketinginstitute.com/tag/generative-engine-optimization/)
- [GEO](https://futureofmarketinginstitute.com/tag/geo/)
- [mutimodal AI](https://futureofmarketinginstitute.com/tag/mutimodal-ai/)
- [AI companions](https://futureofmarketinginstitute.com/tag/ai-companions/)
- [life recording devices](https://futureofmarketinginstitute.com/tag/life-recording-devices/)
- [David Rice](https://futureofmarketinginstitute.com/tag/david-rice/)
- [Martin Waxman](https://futureofmarketinginstitute.com/tag/martin-waxman/)
- [Marketing specialists](https://futureofmarketinginstitute.com/tag/marketing-specialists/)
- [managers](https://futureofmarketinginstitute.com/tag/managers/)
- [Snapchat](https://futureofmarketinginstitute.com/tag/snapchat/)
- [Custom filter](https://futureofmarketinginstitute.com/tag/custom-filter/)
- [AI-generated](https://futureofmarketinginstitute.com/tag/ai-generated/)
- [zero-click](https://futureofmarketinginstitute.com/tag/zero-click/)
- [RayBan](https://futureofmarketinginstitute.com/tag/rayban/)
- [ChaptGPT](https://futureofmarketinginstitute.com/tag/chaptgpt/)
- [edtech](https://futureofmarketinginstitute.com/tag/edtech/)
- [activelearning](https://futureofmarketinginstitute.com/tag/activelearning/)
- [criticalthinking](https://futureofmarketinginstitute.com/tag/criticalthinking/)
- [notetaking](https://futureofmarketinginstitute.com/tag/notetaking/)
- [ai toys](https://futureofmarketinginstitute.com/tag/ai-toys/)
- [smart toys](https://futureofmarketinginstitute.com/tag/smart-toys/)
- [data collection](https://futureofmarketinginstitute.com/tag/data-collection/)
- [trailer testing](https://futureofmarketinginstitute.com/tag/trailer-testing/)
- [audience analytics](https://futureofmarketinginstitute.com/tag/audience-analytics/)
- [biometric data](https://futureofmarketinginstitute.com/tag/biometric-data/)
- [real-time feedback](https://futureofmarketinginstitute.com/tag/real-time-feedback/)
- [Seattle Seahawks](https://futureofmarketinginstitute.com/tag/seattle-seahawks/)
- [stadium experience](https://futureofmarketinginstitute.com/tag/stadium-experience/)
- [sports marketing](https://futureofmarketinginstitute.com/tag/sports-marketing/)
- [real-time](https://futureofmarketinginstitute.com/tag/real-time/)
- [articles](https://futureofmarketinginstitute.com/tag/articles/)
- [Starbucks](https://futureofmarketinginstitute.com/tag/starbucks/)
- [Inventory](https://futureofmarketinginstitute.com/tag/inventory/)
- [AI automation](https://futureofmarketinginstitute.com/tag/ai-automation/)
- [real-time promotions](https://futureofmarketinginstitute.com/tag/real-time-promotions/)
- [Duolingo](https://futureofmarketinginstitute.com/tag/duolingo/)
- [MarketingInnovation](https://futureofmarketinginstitute.com/tag/marketinginnovation/)
- [adtech](https://futureofmarketinginstitute.com/tag/adtech/)
- [Marketing Research](https://futureofmarketinginstitute.com/tag/marketing-research/)
- [AI-Powered Insights](https://futureofmarketinginstitute.com/tag/ai-powered-insights/)
- [Semantic Similarity Rating](https://futureofmarketinginstitute.com/tag/semantic-similarity-rating/)
- [Pomelli](https://futureofmarketinginstitute.com/tag/pomelli/)
- [GoogleLab](https://futureofmarketinginstitute.com/tag/googlelab/)
- [AI Marketing](https://futureofmarketinginstitute.com/tag/ai-marketing/)
- [Future of Work](https://futureofmarketinginstitute.com/tag/future-of-work/)
- [Data-Driven Marketing](https://futureofmarketinginstitute.com/tag/data-driven-marketing/)
- [logos](https://futureofmarketinginstitute.com/tag/logos/)
- [adobe firefly](https://futureofmarketinginstitute.com/tag/adobe-firefly/)
- [ecosystem](https://futureofmarketinginstitute.com/tag/ecosystem/)
- [genz](https://futureofmarketinginstitute.com/tag/genz/)
- [agentmarketing](https://futureofmarketinginstitute.com/tag/agentmarketing/)
- [AI wearables](https://futureofmarketinginstitute.com/tag/ai-wearables/)
- [amazon bee](https://futureofmarketinginstitute.com/tag/amazon-bee/)
- [ai glasses](https://futureofmarketinginstitute.com/tag/ai-glasses/)
- [real-time data](https://futureofmarketinginstitute.com/tag/real-time-data/)
- [ACR tracking](https://futureofmarketinginstitute.com/tag/acr-tracking/)
- [smart TV privacy](https://futureofmarketinginstitute.com/tag/smart-tv-privacy/)
- [connected TV advertising](https://futureofmarketinginstitute.com/tag/connected-tv-advertising/)
- [consumer data ethics](https://futureofmarketinginstitute.com/tag/consumer-data-ethics/)
- [advisory board](https://futureofmarketinginstitute.com/tag/advisory-board/)
- [rufus](https://futureofmarketinginstitute.com/tag/rufus/)
- [sponsored ads](https://futureofmarketinginstitute.com/tag/sponsored-ads/)
- [mood board](https://futureofmarketinginstitute.com/tag/mood-board/)
- [tv](https://futureofmarketinginstitute.com/tag/tv/)
- [synthetic data](https://futureofmarketinginstitute.com/tag/synthetic-data/)
- [decisions](https://futureofmarketinginstitute.com/tag/decisions/)
- [ragebait](https://futureofmarketinginstitute.com/tag/ragebait/)
- [emotion](https://futureofmarketinginstitute.com/tag/emotion/)
- [reach](https://futureofmarketinginstitute.com/tag/reach/)
- [ai slop](https://futureofmarketinginstitute.com/tag/ai-slop/)
- [enterprise risk](https://futureofmarketinginstitute.com/tag/enterprise-risk/)
- [ai governance](https://futureofmarketinginstitute.com/tag/ai-governance/)
- [ai manipulation](https://futureofmarketinginstitute.com/tag/ai-manipulation/)
- [AI influencers](https://futureofmarketinginstitute.com/tag/ai-influencers/)
- [virtual creators](https://futureofmarketinginstitute.com/tag/virtual-creators/)
- [synthetic identity](https://futureofmarketinginstitute.com/tag/synthetic-identity/)
- [creator economy](https://futureofmarketinginstitute.com/tag/creator-economy/)
- [in-store shopping](https://futureofmarketinginstitute.com/tag/in-store-shopping/)
- [retail technology](https://futureofmarketinginstitute.com/tag/retail-technology/)
- [future of retail](https://futureofmarketinginstitute.com/tag/future-of-retail/)
- [retail innovation](https://futureofmarketinginstitute.com/tag/retail-innovation/)
- [winter 2026 team](https://futureofmarketinginstitute.com/tag/winter-2026-team/)
- [CES](https://futureofmarketinginstitute.com/tag/ces/)
- [FMI Excellence Award](https://futureofmarketinginstitute.com/tag/fmi-excellence-award/)
- [AI bias](https://futureofmarketinginstitute.com/tag/ai-bias/)