Metaverse is rapidly gaining popularity even before it has been completely launched. This has led to CMOs thinking about strategies to market their brands and products in this digital environment before it exists. They have already started investing in metaverse-like technologies to enter the digital arena.
In this article, Sudipto Ghosh mentions the emerging investments by marketers in AR, VR and other similar technologies. Metaverse’s immense capabilities have been realized by marketers and an early investment would mean better implementation of their strategies in the next 2-5 years. Not just marketers but consumers have also invested in virtual reality technologies such as gaming consoles. According to data, they understand the role of Metaverse in the way they will shop and interact with the brands.
Most marketers and consumers are aware of the growth of this environment and are taking respective actions to be more involved with it. For instance, in a survey, consumers mentioned that they are more likely to engage with a brand if they launch a product in the metaverse before launching it in the real world.
Ghosh also further talks about hyper-personalization and consumer experience with metaverse in the future. It is evident that planning and work has been initiated by both parties to provide and receive a greater buying experience. If you are a marketer, would you join the mass to invest early in such technologies to leverage your brand?