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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Ethical Marketing in the Metaverse

February 16, 2023 By: FMI Staff


We invite FMI followers to listen to the captivating “Ethics in Marketing” podcast, where host Mikhail Myzgin engages in a riveting conversation with AR/VR trailblazer, Dr. Louis Rosenberg. This podcast episode delves into the potential dangers of advertising in the metaverse, an immersive virtual reality world.

As technology advances and we enter a new era of advertising, it’s becoming increasingly difficult to distinguish between ethical and unethical marketing practices. Dr. Rosenberg expresses his concerns about targeted promotion in the metaverse, where companies can use biometric technologies to monitor people in real-time, deciphering their physiological reactions to advertising inputs. This has the potential to extend the power of corporate advertising far beyond what we experience today.

However, the absence of clear rules on how to use this technology for marketing purposes raises an alarming potential for abuse. As companies push the boundaries of what is acceptable, the temptation of profit can cloud ethical judgment. This creates a difficult position for other businesses, as failing to follow suit could mean being left behind.

This podcast takes a deep dive into the ethical implications of marketing in the age of emerging technologies. Join Mikhail and Louis as they explore this critical topic and its broader relationship with society and technology. Don’t miss out on this thought-provoking episode of “Ethics in Marketing.”

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