Over the past decades, retail has shifted from the status quo, and people are also changing the way they used to shop. With this, advertisers are required to think outside the box to immerse their audiences in every stage of the shopping journey. With the shopping season at its peak marketers have hundreds of ownable moments to attract consumers.
Fitting rooms have moved from physical retail spaces to our pockets via our phones. Jenni Baker in the blog cites Deloitte’s report mentioning that more than 100 million consumers are shopping with AR, both online and in-store”. Based on Snap Inc. reports, one in three global shoppers expect AR to be available while shopping for clothes, beauty, furniture, luxury, and cars.
While browsing through products AR offers consumers an opportunity to create their own unique and personalized experience. To break through the clutter this holiday season and keep the customer engaged, AR can prove to be a dealbreaker.