NFTs are more than just a marketing buzzword. They foretell an evolving digital marketing landscape and provide brands with never-before-seen ways to engage and attract consumers. But before marketers can use NFTs, they must learn what they are.
In this week’s video, Sean Kenny, Interim Membership Manager at Digital Marketing Institute, delves into all things NFT: their definition, the relevancy of NFTs in digital marketing, examples of NFT use by current brands, and their concerns and limitations.
Nowadays, NFTs are everywhere, with industries like fashion, sports, and entertainment offering them in the form of digital clothing and collectibles. Kenny aims to prepare marketers to create, use, and share NFTs in diverse marketing strategies. As he points out in the video, NFTs have evolved beyond just codes and numerical transactions, now becoming large, complicated properties that marketers must be informed about before dabbling in.