In this video, Sandy Carter discusses the potential future marketing implications of the metaverse. She speaks about key points about the metaverse mindset: staying forward-looking, focusing on immersive experiences that add value, putting people at the center of the metaverse, considering digital identity as a human right, and recognizing AI as a partner. Carter suggests forming a dedicated team (referred to as a “rabbit team”) to stay ahead in the metaverse space and highlights the importance of creating immersive experiences that are engaging, provide value, and incorporate learning and fun. Examples from companies like Forever 21 and BMW are also mentioned to illustrate the use of the metaverse for co-creation and innovation. Carter then discusses the importance of branding, digital identity, and community in web three, the next evolution of the Internet. Specifically, avatars and identities will be owned and recorded on the blockchain, allowing for more control over one’s identity and online presence. She offers strategies for businesses to leverage Web3 and the revenue drivers in the metaverse that are noteworthy: virtual goods, advertising, co-creation, and digital identity.