eCommerce Advisor Kunale Campbell chats with Dave Charest (Content Marketing Director, Constant Contact) and Chris Snyder (Community Manager, Shopify) about the future of personalization and predictive analytics in the ecommerce space. The conversation centers around how the future of ecommerce marketing will shift from marketers trying to identify how to hyper-personalize the shopping experience for various segments to a more micro approach of hyper-personalizing for each and every unique consumer and where they are in their specific customer journey.