During Football Innovation Forum hosted by the World Football Summit in 2022, Kike Levy (from Meta) and Fred Antunes (Real Fevr) discuss sports marketing in Web3. They offer advice to sport marketers such as strengthening the fan experience in the present so that they can seamlessly integrate into future digital advancements. They also discuss the idea that the metaverse will bring about a higher level of immersion, empowering fan interactions through Web3 technologies. However, the current bottleneck lies in the need for consumers to adopt new devices or install specific software. Levy and Antunes also dive into fantasy games and leagues, and the goal to attract players and convert them to the metaverse where they can ultimately increase revenue. An example of enabling the metaverse is with the use of player and celebrity avatars, where participants can interact. Non-Fungible Tokens (NFTs) are also suggested to be integrated into games, and they discuss the concept of tradeable and liquid assets that give rise to “digital braggers” who wish to show off their assets. To improve marketing for football clubs, Levy and Antunes suggest that it is essential to prioritize fan engagement and focus on young audiences by adapting to new content consumption trends. Educating fans on the use and adoption of emerging technologies is ultimately crucial for success in the metaverse.