In this video, Joel Odom, Director and Product Manager at Pardot Security & Privacy, focuses on the recent changes and new trends in privacy regulations, how they will affect marketing and what brands can do to market in the privacy-friendly ecosystem. He reveals that we are moving towards more private Internet where the browsing experience will change dramatically. As the Internet is becoming more anonymous, we are going to see more features like Hide My Email Address, Private Relay, and IP Blindness. Lastly, the speaker explains how technology is shaping the future of online marketing, including email marketing, and how brands can stay ahead of the curve.