AI is advancing in its ability to streamline marketing operations. In this video, Christopher Penn (Co-Founder and Chief Data Scientist at Trust Insights ) and Katie Robbert (CEO & Co-founder at Trust Insights) discuss the different levels of complexity when it comes to AI and Machine Learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Watch this video to find answers to all these questions and more.