Brandon Aaskov, Director of Web at Rocket Insights, hosts Kerry Murphy (Founder, The Fabricant), Will Scougal (Global Director Creative Strategy, Snapchat), Damara Inglês (Creative Director of Fashion Media and Virtual Experiences), Rachel Mayer (VP Growth and Marketing, Circle) and Isabel Perry (Director of Technology, Byte) to deep dive into what NFTs are, how they work, why they exist on blockchains and how brands can create their own NFTs. Moreover, the panellists try to answer the question of how brands can make NFTs work for them. They believe that companies are entering the new, beautiful phase now where they should focus on how to make the digital world better, more interesting, entertaining, useful and more beautifully crafted. Finally, the panellists predict that introducing consumers to the new type of ownership might be a challenge for some brands. They share some pieces of advice on how to tackle the issue and build long-lasting relationships with consumers in the virtual world.