David Berkowitz, founder of the Serial Marketer consultancy, chats with Shelly Palmer (Media and Technology Advisor, CEO of The Palmer Group) and Todd Cooper (CEO of the NFT management platform NuArca) about non-fungible tokens. Their conversation centers around what the rise of NFTs means for marketers and what they could make of this new trend. The speakers also comment on how brands could use NFTs to accelerate the value creation process and under what circumstances brands should refrain from using NFTs. Tune in to learn more about this new era of exploration and experimentation for marketers.