In this video, Justin Peyton Chief Transformation & Strategy Officer, Wunderman Thompson takes the audience on a ride to the Metaverse. Brands like Facebook and Microsoft have already jumped on the Metaverse bandwagon while some are in the process to do so. Justin discusses a number of opportunities for marketers including gamevertising, exclusivity, commerce and community. Further, Justin discusses that we can expect the future of marketing in the metaverse to include Non-Fungible Tokens that will transform the engagement landscape.