The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.
How Tomorrow’s Retailers Can Win By Going “Back to the Future”
By: FMI Staff
In his talk, futurist William Higham dives deep into how customers’ changing attitudes and behaviours will impact High Street Retail of the future. He shares how retailers can appeal to tomorrow’s shoppers by focusing on traditional qualities like local, personal and communal and how smart retailers will strike a balance between old (humanness and comfort) and new (technology and convenience).