One of the most important trends in the future of marketing is Artificial Intelligence. Proficient Market Insights predict that the Global Artificial Intelligence market is expected to grow at a CAGR of 29.6% during the forecast period 2022-2028.
By using AI technologies like data models, algorithms and machine learning, marketers will be able to optimize budgets, tailor content, and personalize the consumer experience. All the core activities of marketing are capabilities that AI can dramatically enhance. Econsultancy reports 18% of North America-based marketers currently use AI for content creation. Meanwhile, 23% use it for creative and design work.
In this article, UNext Jigsaw editorial team covers the different types of AI marketing solutions – machine learning, “big data”, AI marketing platforms and tools. They also touch upon the challenges that a company can face using AI marketing – training time, privacy, getting buy-in and constantly updating AI practices best suitable for a changing marketing landscape. We read about how this technology can be used and its various benefits like enhanced company ROI, better customer relations, real-time personalization, enhanced marketing measurement, and faster decision-making.
Last but not the least, the article has a few examples of AI in marketing to make business more efficient like programmatic media buys bidding, chatbots, predictive marketing analytics, and much more!
“Every step you take toward an AI-powered future will aid your business in remaining competitive and exceeding annual sales budget.”